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Year of publication
Subject
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Social web 242 Social Web 241 Online retailing 212 Online-Handel 212 Consumer behaviour 186 Konsumentenverhalten 186 Social commerce 166 Internet marketing 107 Online-Marketing 107 Electronic Commerce 102 E-commerce 100 social commerce 97 Confidence 58 Vertrauen 58 Viral marketing 49 Virales Marketing 49 Social network 46 Soziales Netzwerk 46 Social Commerce 45 Beziehungsmarketing 40 Relationship marketing 40 Social relations 33 Soziale Beziehungen 33 social media 26 trust 23 Trust 19 Web 2.0 technologies 19 Web 2.0-Technologien 19 Brand management 17 Markenführung 17 Customer integration 16 Kundenintegration 16 Social media 16 Innovation adoption 15 Innovationsakzeptanz 15 e-commerce 14 Digitalisierung 13 Digitization 13 Emotion 13 Website 13
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Online availability
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Undetermined 201 Free 50 CC license 11
Type of publication
All
Article 281 Book / Working Paper 18
Type of publication (narrower categories)
All
Article in journal 241 Aufsatz in Zeitschrift 241 research-article 16 Konferenzschrift 10 Article 8 Aufsatz im Buch 8 Book section 8 Preprint 2 Aufsatzsammlung 1 Conference paper 1 Konferenzbeitrag 1
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Language
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English 287 German 6 Undetermined 6
Author
All
Hajli, Nick 7 Martínez-López, Francisco J. 6 Chung, Namho 4 Geibel, Richard 4 Gvili, Yaniv 4 Levy, Shalom 4 Machavariani, Shalva 4 Abou-Elgheit, Emad 3 Benyoucef, Morad 3 Dwivedi, Yogesh K. 3 Gupta, Sumeet 3 Gázquez-Abad, Juan Carlos 3 Herrando, Carolina 3 Huang, Zhao 3 Hung, Shin-Yuan 3 Jiménez Martínez, Julio 3 Lu, Yaobin 3 Martín de Hoyos, María José 3 Mou, Jian 3 Sims, Julian 3 Tajvidi, Mina 3 Abed, Salma S. 2 Ahn, Kwanghoon 2 Al Omoush, Khaled Saleh 2 Al-Dwairi, Radwan 2 Arora, Nilesh 2 Barakat, Karine Aoun 2 Basu, Rituparna 2 Bellia, Claudio 2 Ben Yahia, Imene 2 Bryant, Morgan M. 2 Chen, Aihui 2 Chen, Li 2 Chen, Xiayu 2 Cheng, Xusen 2 Chironi, Stefania 2 Chiu, Weisheng 2 Cho, Heetae 2 Choi, Youngkeun 2 Chong, Sin-Er 2
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Institution
All
Digital Marketing & eCommerce Conference <3., 2022, Barcelona> 1 Digital Marketing & eCommerce Conference <4., 2023, Barcelona> 1 Duesseldorf University of Applied Sciences 1 International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona> 1 International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford> 1 International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona> 1 International Scientific-Practical Conference <2021, Online> 1 International Scientific-Practical Conference <2022, Online> 1 International Scientific-Practical Conference: "Digital Management to Shape the Future" <3., 2023, Tiflis; Online> 1 Springer Fachmedien Wiesbaden 1 eSocialSciences 1
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Published in...
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Journal of retailing and consumer services 19 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 16 Journal of business research : JBR 10 Springer Proceedings in Business and Economics 10 Electronic commerce research 8 Journal of internet commerce 8 Technological forecasting & social change : an international journal 8 Electronic commerce research and applications 7 Industrial Management & Data Systems 7 Journal of electronic commerce research : JECR 7 International journal of consumer studies 6 International journal of e-business research : an official publication of the Information Resources Management Association 6 International journal of electronic marketing and retailing : IJEMR 6 International journal of business information systems : IJBIS 4 International journal of electronic commerce : IJEC 4 International journal of internet marketing and advertising : IJIMA 4 Journal of strategic marketing 4 Asia Pacific journal of marketing and logistics 3 Cogent Business & Management 3 Cogent business & management 3 Electronic markets : the international journal on networked business 3 International journal of electronic business 3 International journal of electronic business : IJEB 3 Journal of open innovation : technology, market, and complexity 3 Springer eBook Collection 3 Young consumers : insight and ideas for responsible marketers 3 Electronic markets : EM ; the international journal of electronic commerce and business media 2 Future Business Journal 2 Human systems management : HSM 2 Information & management : the international journal of information systems applications 2 International Journal of Contemporary Hospitality Management 2 International journal of advertising : the review of marketing communications 2 International journal of contemporary hospitality management 2 International journal of hospitality management 2 International journal of networking and virtual organisations : IJNVO 2 Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association 2 Journal of global information management 2 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 2 Journal of management research 2 Journal of marketing communications 2
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Source
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ECONIS (ZBW) 263 Other ZBW resources 20 EconStor 10 RePEc 6
Showing 1 - 50 of 299
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Impulse Buying Behavior of Consumers Through Social Commerce in Ho Chi Minh City
2024
Purchasing through social commerce has become increasingly popular in recent years. Multiple papers have been conducted to examine customer purchasing behavior on social commerce platforms. Nevertheless, this study has restrictions in its applicability to poor nations and exclusively focuses on...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014465033
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Impulse Buying Behavior of Consumers Through Social Commerce
2024
The constant advancement of technology and the rise of social commerce have led to an increase in the inclination among consumers to make impulsive purchases while using social networking sites. It is crucial that researchers and social commerce merchants fully comprehend how the present social...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014478439
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Exploring the influence of service quality and perceived value on customer satisfaction and loyalty in a social commerce environment
Yum, Kyeongmin - In: Journal of international trade & commerce 20 (2024) 4, pp. 39-58
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323939
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Generation Z and Indonesian social commerce : unraveling key drivers of their shopping decisions
Huwaida, Labibah Alya; Yusuf, Ali; Satria, Ariq Naufal; … - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-10
The landscape of social media has greatly evolved, which created new opportunities, especially in the field of e-commerce. This has led to the development of social commerce (s-commerce), where social media is used for online shopping and business activities, especially for Generation Z (Gen-Z)....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014581592
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Scroll, Stop, Shop : decoding impulsive buying in social commerce
Azad Moghddam, Hamed; Carlson, Jamie; Wyllie, Jessica; … - In: Journal of business research : JBR 182 (2024), pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015127220
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How real-time interaction and sentiment influence online sales? : understanding the role of live streaming danmaku
Zhang, Yihan; Li, Kai; Qian, Chen; Li, Xiaotong; Yuan, … - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015095239
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Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng; Ho, Jessica Sze Yin; Tan, Garry Wei-Han; … - In: International journal of consumer studies 48 (2024) 3, pp. 1-22
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531757
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The pre-purchase search channel and purchase behavior : role of social commerce vs traditional e-commerce
Peng, Yi - In: Journal of retailing and consumer services 81 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125122
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Self as source : the interplay of sharing eWOM with consumer engagement and incentive acceptance
Levy, Shalom; Gvili, Yaniv - In: Journal of retailing and consumer services 80 (2024), pp. 1-11
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015114729
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Help-and-haggle : social commerce through randomized, all-or-nothing discounts
Yang, Luyi; Chen, Jin; Shao, Zhen - In: Management science : journal of the Institute for … 70 (2024) 9, pp. 6026-6044
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015138003
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Connecting the dots : haptic imagery's sequential impact via serial mediation in Social Commerce Applications
Chong, Sin-Er; Ng, Siew Imm; Norazlyn Kamal Basha; Lim, … - 2024
By integrating the Theory of Interactive Media Effects (TIME) and flow theory, this research investigates the influence of haptic imagery on users' experiences and behavioural intentions within the context of Social Commerce Applications (SCAs). This research delves into the mediating role of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374473
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Micro-moments in social commerce : impact, triggers, and digital transformation
Grover, Abhay; Arora, Nilesh - In: Future of customer engagement through marketing intelligence, (pp. 21-40). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015206725
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Blending influence and e-commerce : the rise of social commerce marketing
Chandratreya, Abhijit - In: Reshaping marketing science in wholesaling and retailing, (pp. 19-70). 2024
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People, profiles, and purchases: Investigating the impact of environmental cues in social commerce
Bryant, Morgan M.; Basu, Rituparna - In: Cogent Business & Management 10 (2023) 3, pp. 1-18
Technology, digital advances, and social media are increasingly used to facilitate and influence online consumer purchasing behavior. Growth at the intersection of e-commerce, social networking usage, and functionality has given rise to the social commerce phenomenon. Social commerce sites allow...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014527456
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Factors affecting social commerce intention : an empirical study on social media platforms
Efi̇loğlu Kurt, Özlem; Aktaş, Tuğrul - In: Prizren social science journal 7 (2023) 2, pp. 62-74
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014373619
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Mediating role of social commerce trust in behavioral intention and use
Jeyaraj, Anand; Ismagilova, Elvira; Jadil, Yassine; … - In: Information systems management 40 (2023) 4, pp. 354-370
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014454755
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Social commerce and its role in women's empowerment and innovation in crises
Al Omoush, Khaled Saleh; Al-Qirem, Raed - In: Journal of small business strategy 33 (2023) 2, pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396171
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The role of online interaction in user stickiness of social commerce : the shopping value perspective
Qu, Yi; Cieślik, Andrzej; Fang, Shanshan; Qing, Yuxiao - In: Digital business 3 (2023) 2, pp. 1-14
Recent studies indicate that online interactions generate significant effects on consumer behavior, such as customer loyalty and satisfaction, through shopping values, while there are only very few studies devoted to user stickiness. Therefore, the purpose of this paper is to contribute to the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014476446
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Bibliometric study on the social shopping concept
Barbosa, Branca; Duarte Santos, José - In: Administrative Sciences : open access journal 13 (2023) 10, pp. 1-21
Social shopping has been increasing its impact on e-commerce, motivating companies to rethink their product or service marketing strategies. Also, academics from various countries, aware of this growth, seek, through their scientific publications in various journals, to present studies that...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014443844
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People, profiles, and purchases : investigating the impact of environmental cues in social commerce
Bryant, Morgan M.; Basu, Rituparna - In: Cogent business & management 10 (2023) 3, pp. 1-18
Technology, digital advances, and social media are increasingly used to facilitate and influence online consumer purchasing behavior. Growth at the intersection of e-commerce, social networking usage, and functionality has given rise to the social commerce phenomenon. Social commerce sites allow...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505215
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Causal factors influencing the use of social commerce platforms
Saranchana Asanprakit; Tanpat Kraiwanit - In: Journal of open innovation : technology, market, and … 9 (2023) 4, pp. 1-11
As the world of commerce evolves rapidly with the digital transformation, understanding the dynamics of social commerce (s-commerce) becomes increasingly critical. This study delves into the causal factors influencing the adoption of online s-commerce platforms, employing a Structural Equation...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513715
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Impulse buying : a systematic literature review and future research directions
Redine, Artem; Deshpande, Sameer; Jebarajakirthy, Charles; … - In: International journal of consumer studies 47 (2023) 1, pp. 3-41
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014246593
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Marketing strategies on social media platforms
Rosário, Albérico Travassos; Dias, Joana Carmo - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-25
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Resilience, vulnerability and personality effects on social commerce intentions : the COVID-19 era
Mourelatos, Evangelos; Manganari, Emmanouela - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 288-308
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014302692
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Social commerce and metaverse in a new virtual world : exploring women's adoption intentions
Grover, Abhay; Arora, Nilesh; Sharma, Pooja - In: Cultural marketing and metaverse for consumer engagements, (pp. 262-286). 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014287146
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Vive la résistance : a boomerang effect of resisting incentivized eWOM on consumer trust
Gvili, Yaniv; Levy, Shalom - In: International journal of advertising : the review of … 44 (2025) 1, pp. 24-46
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194213
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Role of passion in entrepreneurial responses to crises on social media platforms
Boussema, Samira - In: EuroMed journal of business 20 (2025) 1, pp. 137-156
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015327543
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Identifying the relationship between e-WOM engagement factors and users' purchase intention through social commerce
Kour, Manjit; Kaur, Rajinder; Bhullar, Arshan; … - In: International journal of electronic marketing and … 16 (2025) 1, pp. 79-103
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015357933
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Facebook second-hand marketplace browsing influence on impulse buying : a mixed-methods study
Husnain, Mudassir; Zhang, Qingyu; Salo, Jari; Shahzad, … - In: International journal of consumer studies 49 (2025) 1, pp. 1-22
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333807
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Digital Management and Artificial Intelligence : Proceedings of the Fourth International Scientific-Practical Conference (ISPC 2024), Hybrid, October 10-11, 2024
Geibel, Richard (ed.); Machavariani, Shalva (ed.) - 2025
This book presents selected contributions from the Fourth International Scientific-Practical Conference (ISPC 2024), held on October 10-11, 2024, organized by IU International University, East European University, Adelphi University, and the E-Commerce Institute, with contributions from Asia,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015401848
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Digital influencers, food and tourism - a new model of open innovation for businesses in the Ho.Re.Ca. sector
Ingrassia, Marzia; Bellia, Claudio; Giurdanella, Chiara; … - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 1, pp. 1-29
The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014329551
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The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing
Chandrruangphen, Earth; Assarut, Nuttapol; Sinthupinyo, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-29
Small individual sellers and retailers use live streaming as a direct selling channel to demonstrate and sell their products. This study proposes a framework that examines the influence of live streaming attributes on customer trust and intentions to watch and purchase fashion clothing. Drawing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505467
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Does involvement matter in S-Commerce? The integrated role of emotion to explain satisfaction and loyalty in S-commerce for low vs high involvement products
Juntongjin, Panitharn - In: Cogent Business & Management 9 (2022) 1, pp. 1-22
This paper investigates satisfaction and loyalty in social commerce by integrating the role of emotion as a mediating variable and level of involvement as a moderating variable. Based on cognitive appraisal theory, to explain satisfaction and loyalty, the author has identified four antecedent...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505495
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The impact of product tagging on trust and purchase intention : a cross-cultural perspective in visual e-commerce
Broeder, Peter; Schouten, Michelle - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012886122
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The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing
Earth Chandrruangphen; Nuttapol Assarut; Sukree Sinthupinyo - In: Cogent business & management 9 (2022) 1, pp. 1-29
Small individual sellers and retailers use live streaming as a direct selling channel to demonstrate and sell their products. This study proposes a framework that examines the influence of live streaming attributes on customer trust and intentions to watch and purchase fashion clothing. Drawing...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014425710
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Does involvement matter in S-Commerce? : the integrated role of emotion to explain satisfaction and loyalty in S-commerce for low vs high involvement products
Panitharn Juntongjin - In: Cogent business & management 9 (2022) 1, pp. 1-22
This paper investigates satisfaction and loyalty in social commerce by integrating the role of emotion as a mediating variable and level of involvement as a moderating variable. Based on cognitive appraisal theory, to explain satisfaction and loyalty, the author has identified four antecedent...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014433767
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The Impact of buyer-seller Guanxi positioning in social commerce intention : the Buyer's perspective
Wu, Wen Kuei - In: Journal of small business strategy 32 (2022) 1, pp. 48-57
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395514
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The trusting beliefs of users and the intention to continue making purchases via social commerce
Susilo, Ghina Fitri Ariesta; Rani, Utpala; Khotijah, … - In: Journal of Indonesian economy & business 37 (2022) 1, pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013455269
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Predicting determinants of use mobile commerce through modelling non-linear relationships
Abdullah, Hasan Oudah; Thajil, Krar Muhsin; Alnoor, Alhamzah - In: Central European business review : CEBR 11 (2022) 5, pp. 23-47
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013457347
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Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao; Nambisan, Satish; Xiao, Jinghua; Xie, Kang - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 429-459
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013199119
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Digital influencers, food and tourism - a new model of open innovation for businesses in the Ho.Re.Ca. sector
Ingrassia, Marzia; Bellia, Claudio; Giurdanella, Chiara; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-29
The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013169571
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A trust model for consumer conversion in community-based group buying : the dual roles of group leaders
Ying, Huajing; Ji, Huanhuan; Shi, Xiaoran; Wang, Xinyue - In: Modern supply chain research and applications 4 (2022) 2, pp. 122-140
Purpose - In the presence of coronavirus disease 2019 (COVID-19), due to the social distance restriction, consumers' regular consumption behaviors and patterns have been changing fundamentally. Thereafter, an innovative group buying model has emerged and developed explosively with a specific...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013278952
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A trust model for consumer conversion in community-based group buying: The dual roles of group leaders
Ying, Huajing; Ji, Huanhuan; Shi, Xiaoran; Wang, Xinyue - In: Modern Supply Chain Research and Applications 4 (2022) 2, pp. 122-140
Purpose - In the presence of coronavirus disease 2019 (COVID-19), due to the social distance restriction, consumers' regular consumption behaviors and patterns have been changing fundamentally. Thereafter, an innovative group buying model has emerged and developed explosively with a specific...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015340031
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The relationship between e-commerce and social commerce : subest, evolution or new paradigm?
Brennan, Bairbre - In: The SAGE handbook of digital marketing, (pp. 238-255). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013367086
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The antecedents and consequences of customer participation in community group buying : a systematic literature review and future agenda
Tingli, Jia; Aw, Eugene Cheng-Xi; Tan, Garry Wei-Han - In: Journal of internet commerce 23 (2024) 4, pp. 354-383
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015183392
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Social Commerce mobile application enhancement : a hybrid text clustering - topic modeling business model analysis
Vanani, Iman Raeesi; Sohrabi, Babak; Manian, Amir - In: Electronic commerce research 24 (2024) 3, pp. 1927-1965
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015078495
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Understanding consumers' switching intention from e-commerce to social commerce : a mixed methods study
Çeliker, Orhan; Özen, Üstün; Bölen, Mehmet Cem - In: International journal of innovation and technology … 21 (2024) 1, pp. 1-57
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014495834
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Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.; Alrawad, Mahmaod; Lutfi, Abdalwali; … - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014460785
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Case 6: Dealshare.In : disrupting the Indian E-Commerce
Misra, Ankita - In: Marketing Case Studies in Emerging Markets : …, (pp. 79-96). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014528102
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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet; Nguyen Yen Thi Hoang - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 552-582
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513564
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