The integration of social interactions with e-commerce has given rise to social commerce, creating digital environments where consumers engage with each other while shopping. Despite growing research on customer engagement in social commerce, there remains a limited understanding of how specific...

This study examines both technological and human perspectives on social commerce platform adoption. It analyzes user interactions, social networks, and peer recommendations to investigate the influence of social factors on adoption decisions. Furthermore, it examines how artificial intelligence...

This study investigates the motivations that drive individuals to initiate startup businesses using social media, in response to the need to understand the perspectives of social commerce enterprises. Employing the elaboration likelihood model, this study explores the influence of...

In the growing social commerce landscape, addressing seller uncertainty has become critical for fostering consumer trust and enhancing purchase decisions. Seller uncertainty, often driven by information asymmetry and a lack of trust signals, can significantly hinder transactions on these...

Background: The study aims to examine the role of artificial intelligence-oriented personalisation in customer interaction of social commerce platforms in the developing market, such as Kosovo. Objectives: A quantitative design was used, and 312 active users were sampled, with surveys offered to...

Purchasing through social commerce has become increasingly popular in recent years. Multiple papers have been conducted to examine customer purchasing behavior on social commerce platforms. Nevertheless, this study has restrictions in its applicability to poor nations and exclusively focuses on...

The constant advancement of technology and the rise of social commerce have led to an increase in the inclination among consumers to make impulsive purchases while using social networking sites. It is crucial that researchers and social commerce merchants fully comprehend how the present social...

Consumer demands have recently shifted toward an efficient shopping experience, which is a process that minimizes the time, money, effort, and cognitive load required by consumers to make purchase decisions and complete transactions. This shift has prompted social commerce platforms to invest in...

The advent of livestream technology signifies a significant paradigm shift in consumer engagement and sales strategies within the digital era. This study explores the transformation from traditional salespeople, known for their direct selling techniques, to modern-day livestreamers who leverage...

The advent of electronic marketing has culminated in a paradigm shift in the way businesses engage their target audiences globally. Social media marketing has created serendipitous avenues for customer engagement and catalysing the sales funnel. This study examined differential the impact of...

The landscape of social media has greatly evolved, which created new opportunities, especially in the field of e-commerce. This has led to the development of social commerce (s-commerce), where social media is used for online shopping and business activities, especially for Generation Z (Gen-Z)....

By integrating the Theory of Interactive Media Effects (TIME) and flow theory, this research investigates the influence of haptic imagery on users' experiences and behavioural intentions within the context of Social Commerce Applications (SCAs). This research delves into the mediating role of...

Consumer demands have recently shifted toward an efficient shopping experience, which is a process that minimizes the time, money, effort, and cognitive load required by consumers to make purchase decisions and complete transactions. This shift has prompted social commerce platforms to invest in...

The advent of electronic marketing has culminated in a paradigm shift in the way businesses engage their target audiences globally. Social media marketing has created serendipitous avenues for customer engagement and catalysing the sales funnel. This study examined differential the impact of...

The advent of livestream technology signifies a significant paradigm shift in consumer engagement and sales strategies within the digital era. This study explores the transformation from traditional salespeople, known for their direct selling techniques, to modern-day livestreamers who leverage...

Technology, digital advances, and social media are increasingly used to facilitate and influence online consumer purchasing behavior. Growth at the intersection of e-commerce, social networking usage, and functionality has given rise to the social commerce phenomenon. Social commerce sites allow...

Social shopping has been increasing its impact on e-commerce, motivating companies to rethink their product or service marketing strategies. Also, academics from various countries, aware of this growth, seek, through their scientific publications in various journals, to present studies that...

Technology, digital advances, and social media are increasingly used to facilitate and influence online consumer purchasing behavior. Growth at the intersection of e-commerce, social networking usage, and functionality has given rise to the social commerce phenomenon. Social commerce sites allow...

Recent studies indicate that online interactions generate significant effects on consumer behavior, such as customer loyalty and satisfaction, through shopping values, while there are only very few studies devoted to user stickiness. Therefore, the purpose of this paper is to contribute to the...

As the world of commerce evolves rapidly with the digital transformation, understanding the dynamics of social commerce (s-commerce) becomes increasingly critical. This study delves into the causal factors influencing the adoption of online s-commerce platforms, employing a Structural Equation...

Social shopping has been increasing its impact on e-commerce, motivating companies to rethink their product or service marketing strategies. Also, academics from various countries, aware of this growth, seek, through their scientific publications in various journals, to present studies that...

Von der Plattformökonomie zum Social Commerce -- Datenerhebung mit dem Kundenmonitor Deutschland -- Einblicke in das Konsumentenverhalten -- Chancen nutzen, Barrieren abbauen – Handlungsempfehlungen für Social Commerce -- Neue Rollen im Social Commerce: Marketing und Vertrieb -- Risiken im...

Dieses Buch ist ein umfassender Leitfaden für das Management von Online-Marketing-Aktivitäten, um Unternehmen erfolgreich in der digitalen Welt zu positionieren. Es richtet sich an Praktiker und Studierende, die sowohl Grundlagen als auch fortgeschrittene Taktiken des Online-Marketings...

This book presents selected contributions from the Fourth International Scientific-Practical Conference (ISPC 2024), held on October 10-11, 2024, organized by IU International University, East European University, Adelphi University, and the E-Commerce Institute, with contributions from Asia,...