Arfan Rehman Sherief; Arun Kumar Tarofder; Muhammad Ahmad; … - In: Cogent business & management 12 (2025) 1, pp. 1-19
As part of this bibliometric analysis, the literature on social media persuasiveness and influence is examined between 2010 and 2023. This study explores academic output, influential publications, authors, institutions, and countries in this field by utilising bibliometric analyses, performance...