Analyzing the financial benefit of marketing is still a critical topic for both practitioners and researchers. Companies consider marketing costs as a type of investment and expect this investment to be returned to the company in the form of profit. On the other hand, companies adopt different...

Analyzing the financial benefit of marketing is still a critical topic for both practitioners and researchers. Companies consider marketing costs as a type of investment and expect this investment to be returned to the company in the form of profit. On the other hand, companies adopt different...

"Given that there is no shortage of economic theories while economic problems are growing periodically, Conceptual Economics boldly attempts to initiate a new approach by employing conceptual and intuitive tools to examine the intra-relationship between microeconomics and macroeconomics as well...

Large quantities of oil were discovered in the Albertine Rift Valley in Western Uganda in 2006. The sound management of these oil resources and revenues is undoubtedly one of the key public policy challenges for Uganda as it is for other African countries with large oil and/or gas endowments....

The pandemic has revealed deficiencies of human rationality repeatedly pointed out by behavioural economists. And yet, the discipline must learn from the pandemic. The altruism it propagates has serious limitations that need reexamining.

Large quantities of oil were discovered in the Albertine Rift Valley in Western Uganda in 2006. The sound management of these oil resources and revenues is undoubtedly one of the key public policy challenges for Uganda as it is for other African countries with large oil and/or gas endowments....

This Working Paper builds on the scientific discourse on valuation of SSH research as well as SSH-integration in EU framework programmes and aims at summarizing the key findings from the November 2018 Austrian EU Presidency Conference "Impact of Social Sciences and Humanities for a European...

Die global gespeicherte Menge an Daten wächst exponentiell. Nach der im November 2018 veröffentlichten Studie "Data Age 2025 - The Digitization of the World" (Reinsel/Gantz/Rydning 2018) wird ein Wachstum des globalen Datenvolumens von 33 Zettabytes (ZB) in 2018 auf 175 ZB in 2025 erwartet. In...

In a world that breathes "coloniality" at large, a growing number of post- and decolonial organization scholars problematize power by recognizing the persisting aftermath of the colonial experience (Mills 2018, Alcadipani, Khan, Gantman and Nkomo 2012). The question how colonial power relations...

"The social sciences underwent rapid development in post-war America. Problems once framed in social terms gradually became redefined as individual with regards to scope and remedy, with economics and psychology winning influence over the social sciences. By the 1970s, both economics and...

"This book discusses complex issues that are intertwined with information management, knowledge management, innovation management, organizational intelligence, information mediation, information appropriation, and information literacy, whose aspects are essential for understanding the future...

Ethics in social science experimentation and data collection are often discussed but rarely articulated in writing as part of research outputs. Although papers typically reference human subjects research approvals from relevant institutional review boards, most recognize that such boards are not...

"Mainstream economics offers a perspective on the gift which is constructed around exchange, axioms of self-interest, instrumental rationality and utility-maximisation - concepts that predominate within conventional forms of economic analysis. Recognising the gift as an example of social...

"The Case Study method of teaching and learning, adopted by business schools and management centres globally, provides an important function in management education, but employing it effectively can often be a challenge. This book provides practical insights, tools and approaches for both case...

"Neuroeconomics has emerged as a paradigmatic field where neuroscience and the social sciences are integrated in one analytical and empirical approach. However, the different disciplines involved often only relate to each other via the shared object of research, and less through the constructing...

We study the construction of the macroeconometric model of the Committee on Economic Stability (CES) of the Social Science Research Council (SSRC) in the early 1960s using the CES's archival records. Building this model was central not only to set the bases for the subsequent construction of...

"This book introduces readers to the range of theories, approaches and techniques that we will need to understand this country in the twenty-first century.Part one, 'the big picture', looks at how different cultures gather knowledge, introducing readers to science, social science, Māori...