This study assesses the effectiveness of social media advertising campaigns in the supermarket sector by combining managerial insights with multi-criteria decision analysis (MCDA) to support informed, sustainable decision-making. Considering the ever-increasing complexity of digital...

This study investigates why companies sponsor individual athletes in sports with low media coverage and how such athletes secure sponsorship agreements. While sport sponsorship research has predominantly focused on mainstream sports and event-based contexts, limited attention has been given to...

This study aims to explore the relationship between a company manager's activities and their impact on business performance. Networking is considered a worthy factor in professional and organizational success, providing access to important research, industry insights and future partnerships....

Roadmapping is widely used as a collaborative management tool for innovation planning; however, how stakeholders co-create value throughout the roadmapping process remains insufficiently evidenced and operationalized. Drawing on service-dominant (S-D) logic and stakeholder integration, this...

Social media usage by children and young people is an increasingly controversial topic. The focus is on risks, opportunities, and possible regulations. Politicians from all relevant parties are now open to a social media ban up to a certain age; the Federal Ministry for Family Affairs has set up...

Social media are at the center of countless debates on polarization, misinformation, and even the state of democracy in various parts of the world. An essential feature of social media is their recommendation algorithm that determines the ranking of content presented to the users. This paper...

Mobile applications for multiple sclerosis (MS) hold growing potential for self-management and remote monitoring. However, research on how they generate value for patients and other stakeholders remains limited. Existing studies emphasize usability or adoption, while overlooking their role...

Brain drain, the emigration of highly skilled workers, is both a pressing policy issue and a cultural frame for examining how societies negotiate belonging, loss, and opportunity. Using data from X (formerly known as Twitter) across English, Spanish, and Italian debates, this study examines...

This study research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains behavioral intention to use ICTs for knowledge sharing. In addition, there are different impacts on knowledge donating and knowledge collecting under the influences of...

There is an ongoing debate about how to moderate toxic speech on social media and the impact of content moderation on online discourse. This paper proposes and validates a methodology for measuring the content-moderation-induced distortions in online discourse using text embeddings from...

This study explores how digital and traditional marketing tools influence higher education students' career decision-making, satisfaction, and career commitment during students' educational trajectories in Iraq's rapidly expanding university sector. Using an explanatory sequential mixed-methods...

We test the effectiveness of different AI-delivered conversation protocols to increase people' motivation for change. In a large-scale experiment with 2,719 social media users, we randomly assign participants to a control conversation or one of three treatment arms: two Motivational Interviewing...

Numerous empirical studies indicate that social media use is correlated with, and sometimes might be causing, mental harms like addiction, anxiety and depression, or lowering of cognitive abilities. In 2023, the European Parliament called on the European Commission to introduce new rules to...

We test the effectiveness of different AI-delivered conversation protocols to increase people's motivation for change. In a large-scale experiment with 2,719 social media users, we randomly assign participants to a control conversation or one of three treatment arms: two Motivational...

Purpose - Social media has transformed brand communication and how consumers perceive brands. While social media influencers (SMIs) have emerged as key players in digital marketing, their impact on brand equity within the automobile sector remains underexplored. This study examines the impact of...

Online ratings emerge from a multi-stage process that can systematically distort their informational content. We develop a unified framework decomposing the rating process into distinct components: experienced quality (driven by intrinsic quality, seller effort, and price), expectations formed...

Online ratings emerge from a multi-stage process that can systematically distort their informational content. We develop a unified framework decomposing the rating process into distinct components: experienced quality (driven by intrinsic quality, seller effort, and price), expectations formed...

Politicians can adjust the complexity of their communication to signal different things to different audiences: more complex language can indicate competence, while lower complexity may bring them closer to "common people". These strategic shifts in complexity, however, remain understudied. We...

This paper examines the impact of firms' voluntary ESG disclosures on social media on ESG rating divergence using data from China's Sina Weibo. The results show that social media disclosure of ESG information alleviates ESG rating divergence, supporting the information effect hypothesis rather...

Social media platforms are often credited with empowering grassroots movements in the pursuit of political freedoms. In this paper, we show how social media can also be exploited by political elites to undermine democratic institutions, using the January 6th, 2021 Capitol insurrection as a case...

In December 2025, Australia became the first country to ban youth under 16 years old from holding accounts on major social media platforms, a policy now under consideration in more than a dozen countries and in numerous states. Because social media use is inherently social, the effectiveness of...

We examine how individuals update their views on climate change when exposed to competing advocacy or skeptical signals on social media. In a representative survey experiment of 1,633 adults in Italy, respondents were randomly assigned to one of three conditions: (1) exposure to climate-advocacy...

This paper introduces the concept of the superplatform to analyse and regulate Google's online advertising ecosystem. As the operator of the world's largest ad exchanges, Google often escapes regulatory oversight and scholarly scrutiny. The superplatform is conceptualised as an integrated...

This study provides results of key topics and actor relationships in the Korea AI value chain using news articles. We build a dataset of 5200 news articles (2021-2024). Using LDA topic modeling, we identify 14 key topics and track yearly changes in the number of news articles in four value chain...

This article critically analyses the enforcement framework of the EU Digital Markets Act (DMA), with a focus on its early operational phase. The DMA establishes a new regulatory regime that addresses entrenched platform power through ex ante obligations on designated gatekeepers. Building on the...

This study aims to examine the influencer power in shaping consumer purchase intentions. It revolves around the impact of social media influencer (SMI) endorsements on purchase intentions by undertaking the mediating effects of brand awareness and perceived value and the moderating effect of...

Does the outbreak of a major international war change political discourse? Drawing on theories of political communication and elite cueing, identity salience, and threat perception, we hypothesize that the outbreak of a war of aggression by a major power increases the use of nationalist rhetoric...

Virtual reality (VR) tourism presents a creative way to improve travel experiences and offers smart travel. On the other hand, compared to wealthy nations with sophisticated information infrastructure and smart tourism support, the exploitation of VR tourism in emerging tourism economies looks...