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Eliciting emotions through e-WOM : a lever for enhancing blood donation?!

Kaltenbrunner, Katharina Anna; Stötzer, Sandra; Weber, … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015625311

The influence of social media emotions : evidence from the Kodak manic episode

Cioroianu, Iulia; Conlon, Thomas; Corbet, Shaen; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015626617

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The Influence of Social Media Emotions Evidence from the Kodak Manic Episode

Cioroianu, Iulia; Conlon, Thomas; Corbet, Shaen; … - 2023

Book / Working Paper

A decision-aid approach to social media assessment using PROMETHEE II in Greek grocery retail

Tarnanidis, Theodore; Papathanasiou, Jason; Mareschal, … - 2026

This study assesses the effectiveness of social media advertising campaigns in the supermarket sector by combining managerial insights with multi-criteria decision analysis (MCDA) to support informed, sustainable decision-making. Considering the ever-increasing complexity of digital...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015633591

Sponsorship dynamics in low-media-coverage sports : an examination of Norwegian individual athletes and their sponsors

Romanelli, Mark; Kjærstad, Andrea; Moustakas, Louis - 2026

This study investigates why companies sponsor individual athletes in sports with low media coverage and how such athletes secure sponsorship agreements. While sport sponsorship research has predominantly focused on mainstream sports and event-based contexts, limited attention has been given to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015633943

Social strategies for business success : the key role of social networks in SMEs

Capoani, Luigi; Martini, Piergiorgio; Izzo, Andrea; … - 2026

This study aims to explore the relationship between a company manager's activities and their impact on business performance. Networking is considered a worthy factor in professional and organizational success, providing access to important research, industry insights and future partnerships....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015633964

Value co-creation roadmapping with stakeholders for creating innovative technologies

Ateetanan, Pornprom; Supnithi, Thepchai; Shirahada, Kunio; … - 2026

Roadmapping is widely used as a collaborative management tool for innovation planning; however, how stakeholders co-create value throughout the roadmapping process remains insufficiently evidenced and operationalized. Drawing on service-dominant (S-D) logic and stakeholder integration, this...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015634058

Social media : population favors regulation-but ban only for those up to the age of 12

Dollmann, Jörg; Hunkler, Christian; Legewie, Nicolas; … - 2026

Social media usage by children and young people is an increasingly controversial topic. The focus is on risks, opportunities, and possible regulations. Politicians from all relevant parties are now open to a social media ban up to a certain age; the Federal Ministry for Family Affairs has set up...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015616482

Ranking for engagement : how social media algorithms fuel misinformation and polarization

Germano, Fabrizio; Gómez, Vicenç; Sobbrio, Francesco - 2026 - Original version: October 2024, this version: February 2026

Social media are at the center of countless debates on polarization, misinformation, and even the state of democracy in various parts of the world. An essential feature of social media is their recommendation algorithm that determines the ranking of content presented to the users. This paper...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015605008

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Ranking for engagement : how social media algorithms fuel misinformation and polarization

Germano, Fabrizio; Gómez, Vicenç; Sobbrio, Francesco - 2025

Book / Working Paper

Ranking for engagement : how social media algorithms fuel misinformation and polarization

Germano, Fabrizio; Gómez, Vicenç; Sobbrio, Francesco - 2025

Book / Working Paper

Fighting fake news with peer feedback : theory and experiment

Asako, Yasushi; Kamijo, Yoshio; Kishishita, Daiki; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015606137

Apps and knowledge contributing to creating value for ehealth solutions

Grijalvo, Mercedes; Ordieres-Meré, Joaquín; … - 2026

Mobile applications for multiple sclerosis (MS) hold growing potential for self-management and remote monitoring. However, research on how they generate value for patients and other stakeholders remains limited. Existing studies emphasize usability or adoption, while overlooking their role...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607856

Digital tracking, gamification, social media, and AI : how technology influences motivation

Woolley, Kaitlin; Sharif, Marissa A. - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607933

Navigating the brain drain crisis : knowledge, visibility, sentiment, and divergence on X (formerly Twitter) among English, Spanish, and Italian users

Park, Jimi; Pitassi, Nicole - 2026

Brain drain, the emigration of highly skilled workers, is both a pressing policy issue and a cultural frame for examining how societies negotiate belonging, loss, and opportunity. Using data from X (formerly known as Twitter) across English, Spanish, and Italian debates, this study examines...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609022

The Technology Acceptance Model (TAM) : case study of knowledge sharing among lecturers at universities in Vietnam

Sang Do Van; Doan Quang Minh - 2026

This study research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains behavioral intention to use ICTs for knowledge sharing. In addition, there are different impacts on knowledge donating and knowledge collecting under the influences of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015609809

The content moderator's dilemma : removal of toxic content and distortions to online discourse

Habibi, Mahyar; Hovy, Dirk; Schwarz, Carlo - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015616748

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The content moderator's dilemma : removal of toxic content and distortions to online discourse

Habibi, Mahyar; Hovy, Dirk; Schwarz, Carlo - 2026

Book / Working Paper

The content moderator's dilemma : removal of toxic content and distortions to online discourse

Habibi, Mahyar; Hovy, Dirk; Schwarz, Carlo - 2026

Book / Working Paper

Exploring the use of strategic influencer leadership (SIL) in health communication : a cross-cultural, multi-case study

Wolf, Katharina; Archer, Catherine; Assegaff, Syafiq B.; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015610237

Social media as a monetary policy tool? : evidence from a survey experiment

Simpartl, Josef - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015610402

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Social media as a monetary policy tool? : evidence from a survey experiment

Simpartl, Josef - 2025

Book / Working Paper

Online marketing tools and students' career decision processes : managerial insights from Iraqi higher education

Karakus, Mehmet; Leyva-Hernández, Sandra Nelly; … - 2026

This study explores how digital and traditional marketing tools influence higher education students' career decision-making, satisfaction, and career commitment during students' educational trajectories in Iraq's rapidly expanding university sector. Using an explanatory sequential mixed-methods...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015611784

Evaluating behavioral interventions at scale with AI

Chopra, Felix; Haaland, Ingar; Roever, Nicolas; Roth, … - 2026

We test the effectiveness of different AI-delivered conversation protocols to increase people' motivation for change. In a large-scale experiment with 2,719 social media users, we randomly assign participants to a control conversation or one of three treatment arms: two Motivational Interviewing...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015589700

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Evaluating behavioral interventions at scale with AI

Chopra, Felix; Haaland, Ingar; Roever, Nicolas; Roth, … - 2026

Book / Working Paper

Evaluating behavioral interventions at scale with AI

Chopra, Felix; Haaland, Ingar; Röver, Nicolas; Roth, … - 2026

Book / Working Paper

Social media and mental harms under the Digital Services Act

Pałka, Przemysław; Ilczuk, Ewa - 2026

Numerous empirical studies indicate that social media use is correlated with, and sometimes might be causing, mental harms like addiction, anxiety and depression, or lowering of cognitive abilities. In 2023, the European Parliament called on the European Commission to introduce new rules to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591569

The impact of social media influencers on customers' perceived brand equity in the Bahraini automobile industry

Abdulla, Anas; Saberi, Maria - 2026

Purpose - Social media has transformed brand communication and how consumers perceive brands. While social media influencers (SMIs) have emerged as key players in digital marketing, their impact on brand equity within the automobile sector remains underexplored. This study examines the impact of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015592496

Mapping customer-to-customer helping behaviour in financial services and digital platforms : a bibliometric and content analysis

Mpinganjira, Mercy - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015592791

Online reviews : information content, drivers, and platform design

Bondi, Tommaso; Rossi, Michelangelo - 2026

Online ratings emerge from a multi-stage process that can systematically distort their informational content. We develop a unified framework decomposing the rating process into distinct components: experienced quality (driven by intrinsic quality, seller effort, and price), expectations formed...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015592820

A strategic compass for navigating Senegal's debt crisis

Ndiaye, Abdoulaye; Kessler, Martin - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015592832

"Airbnb be like…" : examining the impact of memetic doppelgängers on meme virality and brand image

Kolar, Tomaž; Gidaković, Petar; Culiberg, Barbara - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015594956

Keep it simple, stupid! : the determinants of language complexity in politicians’ parliamentary and online communication

Kittel, Rebecca; Silva, Bruno Castanho - 2026

Politicians can adjust the complexity of their communication to signal different things to different audiences: more complex language can indicate competence, while lower complexity may bring them closer to "common people". These strategic shifts in complexity, however, remain understudied. We...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595163

Leveraging Cittaslow promotion on social media to enhance tourists' behavioral responses toward small urban tourism destinations

Özer, Mehmet; Can, Ali Selcuk; Ekinci, Yuksel; Ozer, Alper - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595528

Voluntary ESG information disclosure on social media and ESG rating divergence : evidence from Sina Weibo

Li, Wenfei; Le, Yiyan - 2026

This paper examines the impact of firms' voluntary ESG disclosures on social media on ESG rating divergence using data from China's Sina Weibo. The results show that social media disclosure of ESG information alleviates ESG rating divergence, supporting the information effect hypothesis rather...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015596343

Risky tweets in quiet times : social media attention and bank deposit flows

Gam, Yong Kyu; Liu, Chunbo; Xu, Yongxin - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015568333

The role of social media in online shopper behavior : insights from South Africa

Wiese, Melanie - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015597334

Social media vs. democracy : evidence from the january 6th insurrection

Mueller, Karsten; Schwarz, Carlo; Shen, Zekai - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015647359

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Social media vs. democracy : evidence from the January 6th insurrection

Mueller, Karsten; Schwarz, Carlo; Shen, Zekai - 2026

Book / Working Paper

Social media vs. democracy : evidence from the january 6th insurrection

Mueller, Karsten; Schwarz, Carlo; Shen, Zekai - 2026

Book / Working Paper

The lifecycle of protests in the digital age

Boyer, Pierre C.; Gauthier, Germain; Le Yaouanq, Yves; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015604162

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The lifecycle of protests in the digital age

Boyer, Pierre C.; Gauthier, Germain; Le Yaouanq, Yves; … - 2024

Book / Working Paper

The lifecycle of protests in the digital age

Boyer, Pierre C.; Gauthier, Germain; Le Yaouanq, Yves; … - 2024

Book / Working Paper

Reputation and eWOM in accommodation decision-making : insights from Generation Z users

Perez-Aranda, Javier; Tolkach, Denis; Panchal, Jenny H. - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637297

Gatekeepers, platform power, and EU law : enforcement challenges under the digital markets act

Pavlidis, Georgios D. - 2026

This article critically analyses the enforcement framework of the EU Digital Markets Act (DMA), with a focus on its early operational phase. The DMA establishes a new regulatory regime that addresses entrenched platform power through ex ante obligations on designated gatekeepers. Building on the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639082

Emojis analysis at international trade shows in five countries : ex- and post-COVID-19

Geldres-Weiss, Skania L.; Küster, Inés; Vila, Natalia - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639044

Power of social media influencers on brand awareness, value, and consumer purchases

Munir, Tanya; Watts, Sean - 2026

This study aims to examine the influencer power in shaping consumer purchase intentions. It revolves around the impact of social media influencer (SMI) endorsements on purchase intentions by undertaking the mediating effects of brand awareness and perceived value and the moderating effect of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639175

How ephemeral content marketing fosters brand love and customer engagement

Khoi Minh Nguyen; Ngan Thanh Nguyen; Pham, Thao Thi Xuan; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638925

Between wars and words : how international conflict shapes discourse of nonbelligerent political leaders

Pellegrino, Ana Paula; Burnley, Benjamin R.; Balcells, Laia - 2026

Does the outbreak of a major international war change political discourse? Drawing on theories of political communication and elite cueing, identity salience, and threat perception, we hypothesize that the outbreak of a war of aggression by a major power increases the use of nationalist rhetoric...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015591500

The role of tone of voice in tourism destination brands' social media communication

Barattin, Marta; Latusi, Sabrina - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639654

Why bans fail : tipping points and Australia's social media ban

Bursztyn, Leonardo; Duckworth, Angela; Jiménez Durán, … - 2026

In December 2025, Australia became the first country to ban youth under 16 years old from holding accounts on major social media platforms, a policy now under consideration in more than a dozen countries and in numerous states. Because social media use is inherently social, the effectiveness of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638725

Unveiling AI deployment and social support on customer value co-creation and stickiness in social commerce : a PLS-SEM and NCA approach

Catacutan, Zandro M.; Perlado, Christian Edwin M. - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638852

A survey experiment on climate change beliefs, opinions, and actions

Giachini, Daniele; Rossello, Giulia; Ciambezi, Leonardo - 2026

We examine how individuals update their views on climate change when exposed to competing advocacy or skeptical signals on social media. In a representative survey experiment of 1,633 adults in Italy, respondents were randomly assigned to one of three conditions: (1) exposure to climate-advocacy...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015614654

Superplatform : a framework to analyse and regulate Google's online ad ecosystem

Caliskan, Koray; MacKenzie, Donald A.; McGowan, Addie - 2026

This paper introduces the concept of the superplatform to analyse and regulate Google's online advertising ecosystem. As the operator of the world's largest ad exchanges, Google often escapes regulatory oversight and scholarly scrutiny. The superplatform is conceptualised as an integrated...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015618104

Social media advertising loads as prices

Beknazar-Yuzbashev, George; Jiménez Durán, Rafael; … - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015647357

Investigating the role of influencer marketing in shaping luxury brand perceptions

Akter, Salma; Khan, Raihan Ahamed - 2026

This study aims to determine how influencer marketing affects consumer perceptions of luxury brands. It investigates how social media influence customer perception, paying special attention to how exclusivity, desirability, and authenticity are important factors in consumers' perceptions of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653884

Identifying key topics and network structures : a case in Korean AI value chain

Jang, Hyo Jung; Ma, Hyoung Ryul - 2026

This study provides results of key topics and actor relationships in the Korea AI value chain using news articles. We build a dataset of 5200 news articles (2021-2024). Using LDA topic modeling, we identify 14 key topics and track yearly changes in the number of news articles in four value chain...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639732

An explainable transformer framework for sentiment analysis in aviation workforce data

Chakraborty, Sovon; Das, Protiva; Bhoyan, Fuyad Hasan; … - 2026

Aviation is one of the predominant sectors that contribute significantly to the global economy. With the advent of technology, this industry is witnessing a paradigm shift towards data-driven approaches. The morale of the airline employees is barely noticed, which causes fatigue and depression....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015654366

An analytics-driven method for building ethical customer digital twins using neuromarketing and social media data

Rezaei, Mohammadreza; Valilai, Omid Fatahi - 2026

As markets become increasingly digitalised, understanding the emotional and cognitive drivers of consumer behaviour is essential for developing responsive and targeted marketing strategies. This study contributes to the development of Customer Digital Twins (CDTs) by integrating neuromarketing...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015654343

Social media livestreaming : investor information or persuasion?

DeHaan, Ed; Huang, Allen; Kannan, Srijith; Qiu, Lu - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015651936

Does work social media usage affect employee skills based on self-determination theory

Obeidat, Abdallah Mishael - 2026

The study examines the impact of Work Social Media Usage (WSMU) on employee skills through the mediating roles of perceived relatedness, perceived autonomy, and perceived competence. A comprehensive questionnaire was formulated to measure WSMU and employee skills, based on self-determination...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653347

Enterprise social media use and employee innovation : the role of employee capital and empowering leadership

Aumeboonsuke, Vesarach - 2026

This study investigates the relationship between employees' task-oriented and social-oriented use of enterprise social media (ESM) and their innovation performance through the accumulation of employees' social, human, and psychological capital. Integrating Self-Determination Theory and Social...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653760