This paper uses restricted-access data from the Behavioral Risk Factor Surveillance System Survey to assess whether the sugar-sweetened beverage (SSB) tax levied in Seattle in 2018 led to declines in body mass index (BMI) and the rate of obesity. We implement an event-study design which compares...

Sin taxes are increasingly being used to discourage the consumption of goods perceived to harm individuals and society. This paper examines the impact of South Africa's Health Promotion Levy (HPL)-the first sugar tax implemented in Africa-on the consumption of sugar-sweetened beverages (SSBs) in...

The purpose of this note is to provide an updated overview of 1) the rationale for implementing sugar-sweetened beverage (SSB) taxes, 2) the impact of SSB taxes on prices, the demand for SSBs and substitutes, and economic outcomes, and 3) tax design, revenue, and tax administration...

While soft drinks stand out as a major cause of obesity and overweight worldwide, the USA is the country most concerned with this problem. To reverse the situation, experts have agreed that labels and taxes represent promising policy tools. Focusing on the soda market, this paper investigates...

Public health policy aims to reduce unhealthy behaviors while promoting positive health outcomes. To address the harmful impact of sugar-sweetened drinks, a tax policy has been introduced to reduce their consumption. The policy seeks to discourage people from drinking these liquids by...

The estimation and analysis of the distribution of the negative health impacts of certain commodities subject to excise taxes in Belize and the distribution of the burdens of the excise taxes across households of different income levels are the focus of this article. Particular attention is...

Portugal introduced a sugar-sweetened beverages (SSB) tax in 2017. This study uses unique administrative accounting data for all SSB producers/importers in Portugal, and an event study design with bottled water firms as the primary comparison group, to assess the causal impacts of the tax on...

The study evaluated the influence of guerilla marketing techniques on consumer purchase ofcarbonated soft drinks in Anambra State using ambient marketing, ambush marketing, buzzmarketing and viral marketing as the measuring constructs. The research was anchored onstrong theory and weak theory of...

In February 2017, Portugal implemented a tax on sugar-sweetened beverages (SSBs), under which producers were to be taxed according to the amount of sugar contained in the drinks they manufactured. We exploit administrative accounting data covering the universe of Portuguese firms between 2012...

This paper provides a new foundation of soft drink taxation. We abstract from externalities and internalities previously used to justify such taxation and, instead, emphasize that neither explicit nor implicit markets and prices for sugar content can be expected to emerge. Hence, in the absence...

Due to increased awareness among policymakers of the role that sugar-sweetened beverages (SSBs) play in the obesity epidemic, SSB taxes have been enacted in California cities of Albany, Berkeley, Oakland, and San Francisco as well as in Boulder, Philadelphia, and Seattle. We pooled five years of...

"Recent years have brought growing concern about the power of huge corporations to distort science for corporate benefit, often to the detriment of human health. This book unearths a kind of corporate science that the author, anthropologist Susan Greenhalgh, calls "soda science." Soda science...

The impact of information on consumer behavior is a classic topic in economics, and there has recently been particular interest in whether providing nutritional information leads consumers to choose healthier diets. For example, a nationwide requirement of calorie counts on the menus of chain...

Soda taxes are being implemented in several cities across the US with the aim of reducing sugar intake from sugar sweetened beverages (SSBs). Sugar is linked to obesity and to higher risk of diabetes and cardiovascular conditions, and sodas as the main source are targeted with these taxes. In...

Taxes on sugar-sweetened beverages (SSBs) are relatively new and there is little evidence about their impact on SSB consumption or body mass index (as opposed to prices, purchases, or sales), their impact on youth (as opposed to on adults), or their impact in non-Western nations. This paper adds...

This study evaluates the effects of the 2018 UK Soft Drinks Industry Levy on soft drinks prices, sales, reformulation activities, and consequently calories consumed. We combine novel electronic point of sale data that cover most of the UK soft drinks market with longitudinal nutritional...

Marketing strategy is a long-term course of action design to optimize application of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders. Marketing strategy is intimately tied with strategic planning- the...

Industry-sponsored studies reporting negative effects of SSB taxes on businesses, employment, and economic growth have been used very effectively to support arguments against SSB taxes and influence health-related policy. These studies tend to be based on questionable assumptions and provide...

Since competition is getting intense in all consumable products in Pakistan, physical attributes of products now lack sustainability because they can be copied easily. What the firms now require is to create differentiation not only on physical attributes rather it should touch the psychology of...

Countries everywhere are considering the increasing evidence on the possible health benefits from reducing the consumption of sugary drinks – often called sugar-sweetened beverages (SSB). This paper examines the rationale for taxing sugary drinks as a way to reduce sugar consumption and...

"Sin taxes" are high on the political agenda in the global fight against obesity. According to theory, they are welfare improving if consumers with low self-control are at least as price responsive as consumers with high self-control, even in the absence of externalities. In this paper, we...

Soda taxes aim to reduce excessive sugar consumption. Policymakers highlight the young, particularly from poor backgrounds, and high sugar consumers as groups whose behavior they would most like to influence. There are also concerns about the policy being regressive. We assess who are most...

Most governments will have to raise additional resources to deal with the aftermath of the corona crisis. This paper argues that excise duties on drinking, smoking, gambling, sugar-sweetened beverages, plastics, fossil fuels, motoring, telecoms and platforms are the preferred instruments. In...

"Sin taxes" are high on the political agenda in the global fight against obesity. According to theory, they are welfare improving if consumers with low self-control are at least as price responsive as consumers with high self-control, even in the absence of externalities. In this paper, we...