EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Sportmarketing"
Narrow search

Narrow search

Year of publication
Subject
All
Sportmarketing 1,941 Sports marketing 1,919 Profisport 801 Professional sports 800 Konsumentenverhalten 799 Consumer behaviour 798 Sport 752 Sports 700 Sponsoring 509 Sponsorship 502 Brand management 402 Markenführung 402 Sportveranstaltung 382 Sport event 371 Fußball 331 Football 329 Markenimage 285 Brand image 283 Sportorganisation 262 Sport organization 258 Werbewirkung 211 Advertising effects 209 Beziehungsmarketing 183 Relationship marketing 182 Arbeitsgruppe 162 Team 162 USA 162 United States 159 Deutschland 156 Germany 155 Sportökonomik 143 Marketingmanagement 141 Marketing management 139 Sports economics 139 Social Web 132 Social web 132 Sportmanagement 128 Welt 127 World 127 Sport management 124
more ... less ...
Online availability
All
Undetermined 768 Free 191 CC license 13
Type of publication
All
Article 1,466 Book / Working Paper 462 Journal 13
Type of publication (narrower categories)
All
Article in journal 1,253 Aufsatz in Zeitschrift 1,253 Aufsatz im Buch 232 Book section 232 Collection of articles of several authors 92 Sammelwerk 92 Graue Literatur 67 Non-commercial literature 67 Case study 58 Fallstudie 58 Aufsatzsammlung 49 Hochschulschrift 46 Working Paper 43 Arbeitspapier 37 Thesis 28 Lehrbuch 18 Textbook 16 Konferenzschrift 12 Conference proceedings 9 Handbook 8 Handbuch 8 Conference paper 7 Konferenzbeitrag 7 Bibliografie 4 Interview 4 Reprint 4 Mehrbändiges Werk 3 Multi-volume publication 3 Advisory report 2 Bibliografie enthalten 2 Bibliography included 2 Guidebook 2 Gutachten 2 Ratgeber 2 Systematic review 2 Übersichtsarbeit 2 Article 1 Bibliography 1 Collection of articles written by one author 1 Enzyklopädie 1
more ... less ...
Language
All
English 1,654 German 273 French 10 Spanish 4 Polish 3 Danish 1 Italian 1
more ... less ...
Author
All
Nufer, Gerd 50 Bühler, André W. 27 Funk, Daniel C. 24 Kunkel, Thilo 24 Ko, Yong Jae 20 Cornwell, T. Bettina 19 Pedersen, Paul M. 18 Zhang, James J. 18 Heere, Bob 17 Jensen, Jonathan A. 17 Kim, Yu Kyoum 17 McDonald, Heath 17 Ratten, Vanessa 17 Biscaia, Rui 16 Breuer, Christoph 16 Desbordes, Michel 16 Byon, Kevin K. 14 Cobbs, Joe 14 Uhrich, Sebastian 14 Doyle, Jason P. 13 Drayer, Joris 13 Dwyer, Brendan 13 James, Jeffrey D. 13 Ballouli, Khalid 12 Bühler, André 12 Chadwick, Simon 12 Koronios, Konstantinos 12 O'Reilly, Norm 12 Woratschek, Herbert 12 Chanavat, Nicolas 11 Greenwell, T. Christopher 11 Karg, Adam 11 Kwak, Dae Hee 11 Shapiro, Stephen L. 11 Yoshida, Masayuki 11 Andreff, Wladimir 10 Grohs, Reinhard 10 Inoue, Yuhei 10 Bennett, Gregg 9 Katz, Matthew 9
more ... less ...
Institution
All
Edward Elgar Publishing 6 Fachhochschule Reutlingen / European School of Business 4 Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement 3 European Commission / Directorate-General for Education and Culture 3 European Commission / Directorate-General for Education, Youth, Sport and Culture 3 Athens Institute for Education and Research 2 Coni Servizi 2 Erich Schmidt Verlag 2 IGI Global 2 Monopolkommission 2 PwC 2 Sport Marketing Association 2 Center for Economic Research <Tilburg> 1 DRT International <New York, NY> 1 Deutscher Sportökonomie-Kongress <4, 2004, Köln> 1 Deutscher Sportökonomie-Kongress <6, 2008, Köln> 1 Deutscher Sportökonomie-Kongress <7, 2010, Köln> 1 European Commission / Directorate-General for Communication 1 Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät 1 Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg> 1 Heidelberger Sportbusiness-Forum <5, 2001, Weinheim> 1 Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg> 1 Institut für Automobilwirtschaft und Industrielle Produktion 1 Johannes Gutenberg-Universität Mainz / Forschungsinstitut für Wirtschaftspolitik 1 NMP-Verlag 1 National Bureau of Economic Research 1 Niederer, Kraft & Frey <Zürich> 1 Nomos Verlagsgesellschaft 1 Palgrave Macmillan <Firma> 1 Peter Lang GmbH 1 Philipps-Universität Marburg 1 Sportbusiness-Forum <1, 1997, Heidelberg> 1 Springer Fachmedien Wiesbaden 1 Springer-Verlag GmbH 1 Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik 1 Verlag Franz Vahlen 1
more ... less ...
Published in...
All
International journal of sport management and marketing : IJSMM 149 Sport marketing quarterly : preferred journal of the Sport Marketing Association 149 International journal of sports marketing & sponsorship 125 Journal of sport management : the official journal of the North American Society of Sport Management 120 Sport management review 95 European Sport management quarterly : ESMQ 84 Journal of business research : JBR 35 Sport, Business and Management : an international journal ; SBM 22 Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing 20 Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing 18 Journal of strategic marketing 17 Journal of sports economics 14 SpringerLink / Bücher 14 Sport marketing in a global environment : strategic perspectives 13 European journal of marketing : EJM 12 International sports marketing : principles and perspectives 12 Strategies in sports marketing : technologies and emerging trends 12 Asia Pacific journal of marketing and logistics 11 International journal of sport finance 11 Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport 11 The journal of brand management : an international journal 11 The journal of business & industrial marketing 11 Journal of promotion management : JPM 10 Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses 10 Routledge international handbooks 10 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 9 Sportmanagement : SPM 9 The marketing review 9 Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement 7 Journal of marketing management : MM 7 Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media 7 Routledge research in sport business and management 7 BestMasters 6 International journal of advertising : the quarterly review of marketing communications 6 Journal of advertising research 6 Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie 6 Marketing intelligence & planning 6 Reutlinger Diskussionsbeiträge zu Marketing und Management 6 Springer eBook Collection 6 Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg 5
more ... less ...
Source
All
ECONIS (ZBW) 1,925 EconStor 8 OLC EcoSci 7 USB Cologne (EcoSocSci) 1
Showing 1 - 50 of 1,941
Cover Image
Athlete brand congruence as a measure to evaluate brand identity and image fit
Sotiriadou, Popi; Linsner, Annika; Hallmann, Kirstin; … - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 47-57
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015327208
Saved in:
Cover Image
When the face of the ad is bigger than the brand : how Zlatan Ibrahimović redefined advertising with athletes
Papp-Váry, Árpád Ferenc - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-31
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399726
Saved in:
Cover Image
Social media impact on international sports events related to the brand Spain : a comparison between inner versus outside events
Küster, Inés; Vila-Lopez, Natalia; Mora, Elisabet; … - In: European journal of management and business economics : … 34 (2025) 2, pp. 121-132
Purpose This study analyzes the impact of sports social media on a country regarding three international events connected to the brand Spain. It examines (1) the use and importance of various social media platforms in sports events and (2) identifies the countries generating the most social...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372663
Saved in:
Cover Image
Beyond purchase intention in sports sponsorship : an alternative approach to measuring brand equity using best-worst scaling
Almaiman, Khaled Hamad; Ang, Lawrence; Winzar, Hume - In: European journal of marketing 58 (2024) 13, pp. 1-29
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015198448
Saved in:
Cover Image
Why is my team wearing rainbow jerseys? : exploring effects of DEI messages on sports fans' responses
Fleischman, David; Mulcahy, Rory; English, Peter; … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 212-222
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015137900
Saved in:
Cover Image
European week of sport : branding guide 2024
European Commission / Directorate-General for … - 2024
The European Commission has its own logo as an institution. This logo is the predominant identifier of the Commission and its visibility ensures cohesion and consistency across all corporate communication. Creating a parallel visual identity would be confusing. For this reason, the European Week...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015275893
Saved in:
Cover Image
European week of sport : branding guide 2024
European Commission / Directorate-General for … - 2024
The European Commission has its own logo as an institution. This logo is the predominant identifier of the Commission and its visibility ensures cohesion and consistency across all corporate communication. Creating a parallel visual identity would be confusing. For this reason, the European Week...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015276252
Saved in:
Cover Image
Analyzing brand strategy on an international scale : the sponsorship performance cycle in formula one racing
Jensen, Jonathan A.; Cobbs, Joe B.; Mazer, Alex; Tyler, … - In: Journal of international marketing 32 (2024) 3, pp. 23-42
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015165177
Saved in:
Cover Image
What's up, mister! : an investigation of the team-fan conversational approach
Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: Corporate governance and research & development studies … (2024) 2, pp. 57-77
This paper proposes a research model for investigating the effect on fan satisfaction and fan loyalty of the three dimensions of the customer engagement construct on Mobile Instant Messaging Apps when they are used as Engagement Platforms in a conversational marketing approach. To test the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077502
Saved in:
Cover Image
The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie; Nicholls, Montana; Ouschan, Robyn - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 72-101
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014549719
Saved in:
Cover Image
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri; Koll, Oliver - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014504781
Saved in:
Cover Image
Categorizing behavioral and formed concepts in sports marketing research
Müller, Tobias; Schuberth, Florian; Henseler, Jörg - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 310-329
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505209
Saved in:
Cover Image
Transforming sport consumption : exploring motivated sport fans innovativeness in the context of AR live sport streaming
Kim, Sungkyung; Manoli, Argyro Elisavet - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 444-463
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505232
Saved in:
Cover Image
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul; Ahn, Sungsook; Kim, Sanghoon - In: Journal of retailing and consumer services 77 (2024), pp. 1-7
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014462364
Saved in:
Cover Image
A multiple case-study investigation on the intersection between sustainability and reputation : an impact-driven framework for sport teams
Mazzù, Marco Francesco; Savarese, Federica; Cisotta, … - In: Corporate governance and research & development studies … (2024) 1, pp. 51-72
The concept of impact, referring to short-term effects resulting from the implementation of sustainability practices and initiatives, and its connection to the longer term perception of sustainability for the brand, is becoming increasingly pervasive in various businesses, including the sports...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516145
Saved in:
Cover Image
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin; Muc, Magdalena; Bunn, Christopher; … - In: Journal of strategic marketing 32 (2024) 6, pp. 762-777
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015051754
Saved in:
Cover Image
Strategic brand management in and through sport
Manoli, Argyro Elisavet - In: Journal of strategic marketing 32 (2024) 6, pp. 814-821
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015051757
Saved in:
Cover Image
New sports stadia for Africa? : the impact of sportscape features on attendance intentions in sub-Saharan African club football
Quansah, Tommy Kweku - In: European Sport management quarterly : ESMQ 24 (2024) 2, pp. 404-427
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014564376
Saved in:
Cover Image
Tracing the state of sport management research : a bibliometric analysis
Hammerschmidt, Jonas; Calabuig, Ferran; Kraus, Sascha; … - In: Management review quarterly 74 (2024) 2, pp. 1185-1208
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125051
Saved in:
Cover Image
Sports fandom in the metaverse : marketing implications and research agenda
Chohan, Raeesah; Schmidt-Devlin, Ellen - In: Marketing letters : a journal of research in marketing 35 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015125144
Saved in:
Cover Image
Service quality in spectator sports : a review and research agenda
Biscaia, Rui; Ramos, Ricardo F.; Yoshida, Masayuki; … - In: International journal of consumer studies 48 (2024) 6, pp. 1-40
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015107979
Saved in:
Cover Image
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - In: The journal of product & brand management 33 (2024) 1, pp. 57-75
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014485716
Saved in:
Cover Image
The Influence of a Soccer Event Sponsorship on Consumer Attitudes, Perceptions and Sponsorship Awareness
Phiri, Thabo; Chakauya, Leonard - 2023
This study aims to investigate the influence of a soccer event sponsorship characterised by supporter involvement on consumer attitudes, perceptions and sponsorship awareness. An explanatory design was adopted and a pre-designed questionnaire was administered on a simple randomly selected soccer...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014359695
Saved in:
Cover Image
Data on Consumer Behavior in the Context of Sports Marketing to Football Fans in Indonesia
Fatoni, Muhad; Subekti, Nur; Sudarmanto, Eko; … - 2023
This data set provides data related to measuring consumer behavior in the context of sports marketing on football fans in the Indonesia Premier League. The survey was conducted online using a Google form with a Likert scale. Questions in the questionnaire include marketing variables represented...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360581
Saved in:
Cover Image
The Influence of a Sports Event Sponsorship on Brand Image and Brand Preference
Phiri, Thabo; Chakauya, Leonard - 2023
This study examines the influence of a sports event sponsorship on brand image and preference. An explanatory and survey research design was adopted, and a pre-designed questionnaire was administered to 400 soccer supporters selected using simple random sampling. Descriptive statistics were used...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014360692
Saved in:
Cover Image
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita; Matsuoka, Hirotaka - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 20-37
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014232438
Saved in:
Cover Image
European week of sport : branding guide 2023
European Commission / Directorate-General for … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015280466
Saved in:
Cover Image
Do fans impact sports outcomes? : a COVID-19 natural experiment
Cross, Jeffrey; Uhrig, Richard - In: Journal of sports economics 24 (2023) 1, pp. 3-27
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013474058
Saved in:
Cover Image
Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective
Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11
Guided by the uses and gratification theory (UGT), this research aims to investigate the influence of gratification (i.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour of satellite fans. Additionally, this...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014476457
Saved in:
Cover Image
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.; Kunkel, Thilo; Su, Yiran; Biscaia, Rui; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1631-1642
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014443777
Saved in:
Cover Image
Professional athlete responses to new product development : a dialectic
Fujak, Hunter; Ewing, Michael; Newton, Joshua; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1666-1687
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014443779
Saved in:
Cover Image
Hail to thee, my sports team brand : investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL)
Amani, David - In: Future Business Journal 9 (2023) 1, pp. 1-16
Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty, purchase intention, and stadium attendance. However, although the literature indicates that sports fans who are fanatics can demonstrate advanced attitudinal behavior such as...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014505966
Saved in:
Cover Image
Segmentation of football fans based on evangelistic behaviour : empirical evidence from Croatia
Pepur, Mario; Dedić, Goran; Žura, Bepo - In: Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis … 41 (2023) 1, pp. 249-269
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014530208
Saved in:
Cover Image
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise - In: DBS business review : an international academic … 5 (2023), pp. 5-50
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014252361
Saved in:
Cover Image
Globalisation of sports
Dilger, Alexander - 2023
Globalisation affects not only politics and the economy, but also sport, which has become significantly more international, competitive and financially powerful. This is particularly advantageous for most consumers or spectators. Especially top athletes benefit, while not so good athletes can...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014307071
Saved in:
Cover Image
Exploring the Relationship between Sports Fan Loyalty and the Personality and Brand of Favorite Teams
Eghbali, Sahand; Mozafari, Ehsan; jolfaii, Eghbal; … - 2023
This study aims to investigate the relevance of brand trust and customer satisfaction to sports marketing practices. A sample population of 150 e-commerce and online advertising professionals will be analyzed using various methods, including regression analysis, descriptive statistics, and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014259989
Saved in:
Cover Image
Service quality and its effects on consumer outcomes : a meta-analytic review in spectator sport
Biscaia, Rui; Yoshida, Masayuki; Kim, Yu Kyoum - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 897-921
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014283560
Saved in:
Cover Image
A systematic literature review of charity sport event sponsorship
Fechner, David; Filo, Kevin; Reid, Sacha; Cameron, Robyn - In: European Sport management quarterly : ESMQ 23 (2023) 5, pp. 1454-1476
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014330803
Saved in:
Cover Image
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos; Sánchez-Franco, Manuel J.; … - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 221-240
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014331362
Saved in:
Cover Image
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson; Cianfrone, Beth A.; Kellison, Timothy B. - In: International journal of sports marketing & sponsorship 24 (2023) 2, pp. 241-258
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014331363
Saved in:
Cover Image
Guest editorial: diversity, equity and inclusivity in sport marketing research
Williams, Antonio; Brison, Natasha; Pegoraro, Ann - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 425-431
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014331508
Saved in:
Cover Image
LALIGA - from a soccer competition organizer to a global player in the sports and entertainment industry
Greyser, Stephen A.; Cortsen, Kenneth; Fuentes … - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014466498
Saved in:
Cover Image
Analysis of success factors in sports sponsoring and identification of suitable sponsors for a sports club : a case study on the Munich golf club
Ohm, Cornelia - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014483057
Saved in:
Cover Image
Key drivers of advertising and brand communication in professional sport : 360-degree communication
Kończak, Jarosław; Rewilak, Johan - In: The Political Economy of European Football : …, (pp. 47-68). 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015196424
Saved in:
Cover Image
Femvertising or faux CSR? : a comparative analysis of sport brands
Sharifzadeh, Zahra; Brison, Natasha T. - In: Sport, Business and Management : an international … 15 (2025) 1, pp. 1-21
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015272614
Saved in:
Cover Image
Cross-cultural comparison of satellite fanship : a consumer culture theory perspective
Su, Yiran; Zhou, Xiaochen; Funk, Daniel C.; Daniels, Jason - In: Journal of sport management : the official journal of … 39 (2025) 1, pp. 28-40
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015330122
Saved in:
Cover Image
Driving pre-match fan engagement through social media : effects of message characteristics and team performance
Kaushik, Kapil; Pathak, Atul Arun; Mishra, Abhishek - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396322
Saved in:
Cover Image
Analysing user-generated content in sports events through the lens of the Spain brand
Küster, Inés; Vila-Lopez, Natalia; Mora, Elísabet; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371480
Saved in:
Cover Image
Interest in sports and sports betting
García Villar, Jaume; Pérez, Levi; Suárez, María José - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395961
Saved in:
Cover Image
Internationalization of sport events through branding opportunities
Singh, Amandeep (ed.); Itani, Maher N. (ed.);  … - 2025
"Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015182374
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...