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  • Search: subject_exact:"Sportmarketing"
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Year of publication
Subject
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Sportmarketing 908 Sports marketing 894 USA 290 United States 289 Sponsoring 225 Sponsorship 221 Professional sports 218 Profisport 218 Konsumentenverhalten 163 Consumer behaviour 162 Sport 162 Brand management 157 Markenführung 157 Fußball 152 Football 151 Sportveranstaltung 150 Sport event 139 Deutschland 134 Germany 133 Sports 128 Sportorganisation 125 Sport organization 122 Markenimage 108 Brand image 107 Beziehungsmarketing 86 Relationship marketing 85 Werbewirkung 84 Sportökonomik 83 Advertising effects 82 Sports economics 79 Welt 59 World 59 Marketingmanagement 58 Marketing management 56 Athletes 51 Ball game 51 Ballsport 51 Sportler 51 Event-Marketing 47 Internet marketing 46
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Online availability
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Undetermined 112 Free 46
Type of publication
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Article 677 Book / Working Paper 219 Journal 12
Type of publication (narrower categories)
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Article in journal 497 Aufsatz in Zeitschrift 497 Aufsatz im Buch 187 Book section 187 Collection of articles of several authors 72 Sammelwerk 72 Case study 58 Fallstudie 58 Graue Literatur 57 Non-commercial literature 57 Hochschulschrift 38 Working Paper 34 Arbeitspapier 29 Thesis 28 Aufsatzsammlung 22 Lehrbuch 17 Konferenzschrift 12 Conference proceedings 9 Handbook 7 Handbuch 7 Company information 5 Firmeninformation 5 Interview 4 Reprint 4 Bibliografie 3 Advisory report 2 Bibliografie enthalten 2 Bibliography included 2 Guidebook 2 Gutachten 2 Mehrbändiges Werk 2 Multi-volume publication 2 Ratgeber 2 Systematic review 2 Übersichtsarbeit 2 Amtsdruckschrift 1 Bibliography 1 Collection of articles written by one author 1 Conference paper 1 Glossar enthalten 1
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Language
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English 647 German 248 French 9 Polish 3 Spanish 3 Danish 1 Italian 1 Undetermined 1
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Author
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Nufer, Gerd 49 Bühler, André W. 27 Bühler, André 12 Funk, Daniel C. 10 Cornwell, T. Bettina 9 Kim, Yu Kyoum 9 Ko, Yong Jae 9 Chadwick, Simon 8 Desbordes, Michel 8 Greenwell, T. Christopher 8 Ratten, Vanessa 8 Walker, Matthew 8 Ballouli, Khalid 7 Bennett, Gregg 7 Breuer, Christoph 7 Burmann, Christoph 7 Cobbs, Joe 7 James, Jeffrey D. 7 Kunkel, Thilo 7 Kwak, Dae Hee 7 Richelieu, André 7 Andreff, Wladimir 6 Budzinski, Oliver 6 Heere, Bob 6 Schade, Michael 6 Stavros, Constantino 6 Trosien, Gerhard 6 Woisetschläger, David 6 Woratschek, Herbert 6 Bodet, Guillaume 5 Kent, Aubrey 5 McDonald, Heath 5 Pedersen, Paul M. 5 Pedersen, Paul Mark 5 Rohlmann, Peter 5 Walsh, Patrick 5 Chatrath, Stefan 4 Dinkel, Michael 4 Doyle, Jason P. 4 Ferrand, Alain 4
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Institution
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European School of Business <Reutlingen> 4 Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement 3 Athens Institute for Education and Research 2 Erich-Schmidt-Verlag <Berlin> 2 Center for Economic Research <Tilburg> 1 Deutscher Sportökonomie-Kongress <4, 2004, Köln> 1 Deutscher Sportökonomie-Kongress <6, 2008, Köln> 1 Deutscher Sportökonomie-Kongress <7, 2010, Köln> 1 Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät 1 Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg> 1 Heidelberger Sportbusiness-Forum <5, 2001, Weinheim> 1 Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg> 1 IGI Global 1 Institut für Automobilwirtschaft und Industrielle Produktion 1 Johannes Gutenberg-Universität Mainz / Forschungsinstitut für Wirtschaftspolitik 1 Monopolkommission 1 NMP-Verlag 1 Niederer, Kraft & Frey <Zürich> 1 Nomos Verlagsgesellschaft 1 Peter Lang GmbH 1 Sportbusiness-Forum <1, 1997, Heidelberg> 1 Springer Fachmedien Wiesbaden GmbH 1 Springer-Verlag GmbH 1 Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik 1 Verlag Franz Vahlen GmbH 1
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Published in...
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International journal of sport management and marketing : IJSMM 88 Sport marketing quarterly : for professionals in the business of marketing sport 71 International journal of sports marketing & sponsorship 42 Journal of sport management : the official journal of the North American Society of Sport Management 41 Sport management review 34 Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing 20 Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing 18 European Sport management quarterly : ESMQ 14 International sports marketing : principles and perspectives 12 Strategies in sports marketing : technologies and emerging trends 12 Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport 11 Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses 10 Journal of sports economics 9 Sportmanagement : SPM 9 Journal of promotion management : JPM 8 Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement 7 Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media 7 European journal of marketing : EJM 6 Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie 6 Reutlinger Diskussionsbeiträge zu Marketing und Management 6 The marketing review 6 Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg 5 International journal of advertising : the quarterly review of marketing communications 5 International journal of business and globalisation : IJBG 5 International sport marketing : issues and practice 5 Journal of historical research in marketing 5 Journal of marketing communications 5 Journal of marketing management : MM 5 The journal of brand management : an international journal 5 The journal of business & industrial marketing 5 Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten 5 International journal of sport finance 4 Journal of advertising research 4 Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie 4 An Elgar research collection 3 Asia Pacific journal of marketing and logistics 3 BestMasters 3 Customer-centric marketing strategies : tools for building organizational performance 3 Die Ökonomie des Sports in den Medien 3 Handbook of research on integrating social media into strategic marketing 3
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Source
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ECONIS (ZBW) 894 OLC EcoSci 7 EconStor 6 USB Cologne (EcoSocSci) 1
Showing 1 - 50 of 908
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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43
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Individual labor market effects of local public expenditures on sports
Pawlowski, Tim; Steckenleiter, Carina; Wallrafen, Tim; … - 2019
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A managerial approach to corporate sports hospitality : the case of Belgian football
Balliauw, Matteo; Verlinden, Thomas; De Croocq, Lisa; … - 2018
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The impact of celebrity endorsement on brand knowledge : a comparative study in Mauritius
Ladkoo, Adjnu Damar; Ismael, Fatmah Bibi Amina - In: Business and Economic Research : BER 8 (2018) 2, pp. 85-114
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Estrategias competitivas y gestión deportiva : una perspectiva de la Teoría Basada en Recursos aplicada al sector del fútbol
Quispe, Julio; Rivera Camino, Jaime - In: Journal of economics, finance & administrative science 23 (2018) 44, pp. 29-59
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Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club
Katz, Matthew; Baker, Thomas A., III.; Du, Hui - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 9-21
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Analysis of the approach to online advertising of leading sportswear brands
Jiménez Sánchez, Álvaro; Vayas Ruiz, Eliza Carolina; … - In: Management and inter/intra organizational relationships …, (pp. 241-262). 2020
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Sports marketing : a global approach to theory and practice
Ennis, Sean - 2020
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Sport technology : a commentary
Ratten, Vanessa - In: The journal of high technology management research 31 (2020) 1, pp. 1-6
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Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon; Kunkel, Thilo; Doyle, Jason - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 88-108
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Sports entrepreneurship and innovation
Ratten, Vanessa (ed.); Tajeddini, Kayhan (ed.) - 2019
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International activities of football clubs, fan attitudes, and brand loyalty
Maderer, Daniel; Holtbrügge, Dirk - In: The journal of brand management : an international journal 26 (2019) 4, pp. 410-425
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Explaining stakeholder identification with moderate prestige collectives : a study of NASCAR fans
Elsbach, Kimberly D.; Cable, Daniel M. - In: Organization studies : an international … 40 (2019) 9, pp. 1279-1305
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The global sport economy : contemporary issues
Desbordes, Michel (ed.); Aymar, Pascal (ed.);  … - 2019
Introduction: The current situation and outlook for sports markets -- Sports marketing, from humble beginnings to maturity -- Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience -- CSR and sports event organisers : state of play, controversies...
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Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.; Cornwell, T. Bettina - In: Journal of business research : JBR 100 (2019), pp. 279-298
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Applying a causal ambush marketing framework to social media : the "Pleasure is Diverse" campaign and the Australian marriage amendment
Small, Felicity; Mehmet, Michael; Miles, Morgan P. - In: Australasian marketing journal 27 (2019) 3, pp. 149-157
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Content analysis of female athlete endorsers in UK sports magazine Advertisements
Mogaji, Emmanuel - In: The IUP journal of brand management : IJBRM 16 (2019) 3, pp. 25-41
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Fanclubs der Nationalmannschaften im deutschen Teamsport : Value Co-Creation zwischen Kommerzialisierung und Fankultur
Fritz, Gerald - 2019
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International sport marketing : issues and practice
Desbordes, Michel (ed.); Richelieu, André (ed.) - 2019
Introduction -- Major trends in the sport industry -- The sport brand -- The role of sport in destination branding strategies -- Marketing sport for development and peace : an introduction -- Sport events, economic impact and regulation -- Football club equipment manufacturers strategy and...
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Sports and entertainment marketing
Kaser, Ken; Oelkers, Dotty Boen - 2019 - 4e [edition], precision exams edition
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Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.; Hambrick, Marion E.; Greenwell, T. … - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 330-351
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Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos; Moreno, Ferran Calabuig; … - In: International journal of sport management and marketing … 19 (2019) 5/6, pp. 371-388
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Sport Branding Insights
Stavros, Constantino - 2019
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- The sport of branding -- 1 Understanding sport brands -- 2 Building sport brands -- 3 Mobilising sport brands -- 4 Leveraging sport brands -- 5 Reinventing sport brands -- Index.
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Less "sponsorship as advertising" and more sponsorship-linked marketing as authentic engagement
Cornwell, T. Bettina - In: Journal of advertising 48 (2019) 1, pp. 49-60
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The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Kunkel, Thilo; Walker, Matthew; Hodge, Courtney M. - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 373-395
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The business and culture of sports : society, politics, economy, environment
Maguire, Joseph A. (ed.); Falcous, Mark (ed.);  … - 2019
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Major trends in the sport industry
Richelieu, André - In: International sport marketing : issues and practice, (pp. 5-28). 2019
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Marketing sport for development and peace
Webb, Andrew - In: International sport marketing : issues and practice, (pp. 66-85). 2019
Persistent link: https://ebtypo.dmz1.zbw/10012101989
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Football club equipment manufacturers' strategy and internationalization
Desbordes, Michel - In: International sport marketing : issues and practice, (pp. 115-151). 2019
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Be ready to be excited : the WWE's marketing strategy and economic model
Helleu, Boris - In: International sport marketing : issues and practice, (pp. 152-171). 2019
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The establishment and management of sports arenas : a neo-marketing approach
Desbordes, Michel - In: International sport marketing : issues and practice, (pp. 172-212). 2019
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Sports marketing, from humble beginnings to maturity
Desbordes, Michel - In: The global sport economy : contemporary issues, (pp. 9-70). 2019
Persistent link: https://ebtypo.dmz1.zbw/10012135154
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Watching a game or experiencing it : theoretical foundations and practical cases of the fan experience
Helleu, Boris - In: The global sport economy : contemporary issues, (pp. 71-88). 2019
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Sports tourism : contemporary issues and new trends on a global market
Bouchet, Patrick; Sobry, Claude - In: The global sport economy : contemporary issues, (pp. 295-320). 2019
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Follower segments within and across the social media networks of major professional sport organizations
Naraine, Michael L. - In: Sport marketing quarterly : for professionals in the … 28 (2019) 4, pp. 222-233
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Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard (ed.) - 2019
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Spitzensportmonitor Würzburg: Empirische Analyse über Image, Sponsoringangebote und strategische Handlungsfelder der regionalen Spitzensportvereine
Kagerbauer, Lukas; Naskrent, Julia; Rüttgers, Christian - 2016
Mit der Studie wurde primär der Zweck verfolgt, einen Beitrag zur Förderung des Netzwerks der Akteure aus der Wirtschaft und dem regionalen Spitzensport zu leisten. Die Analyse des Images der Spitzensportvereine in der Würzburger Bevölkerung soll zunächst als Stütze zur Orientierung und...
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Spitzensportmonitor Würzburg : empirische Analyse über Image, Sponsoringangebote und strategische Handlungsfelder der regionalen Spitzensportvereine
Kagerbauer, Lukas; Naskrent, Julia; Rüttgers, Christian - 2016
Persistent link: https://ebtypo.dmz1.zbw/10011478869
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Market power and media revenue allocation in professonal sports : the case of formula one
Budzinski, Oliver; Müller-Kock, Anika - 2016
Recent allegations from participants of the FIA Formula One World Championship (F1) suggest that the promoter of F1 (possibly together with the sports association) violates European competition law in two ways. First, it allegedly abuses its market power by deducting an inappropriate high share...
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The impact of service quality and sport-team identification on the repurchase intention
Oman, Branimir; Pepur, Mario; Arnerić, Josip - In: Management : journal of contemporary management issues 21 (2016) 1, pp. 19-46
During the last few decades, the role of the service sector in the overall economic activities has become more significant in many countries, particularly the most developed ones. This has provoked increased scholars' interest so they have begun researching many service markets more extensively....
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The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more specifically to examine the impact of Team Achievement, Sponsor Recognition and Sponsor Altruism on two major behavioural outcomes, fans' purchase intention and word of mouth...
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Branded : branding in sport business
Lee, Jason W. (ed.) - 2018 - Second edition
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Mapping the perceptions and antecedents of football fans’ co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1470-1502
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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
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The impact of endorsement on a sport-based social marketing campaign
Behnoosh, Shima; Pearson, Michael N.; Dickson, Geoff - In: International journal of sport management and marketing … 18 (2018) 6, pp. 478-500
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The effect of perceived CSR on team identification and team loyalty in professional football in Korea
Park, Jongchul; Kerr, Shane; Kim, Il-Gwang - In: International journal of sport management and marketing … 18 (2018) 6, pp. 535-554
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A conceptual framework for retro marketing in sport
Scola, Zach; Gordon, Brian S. - In: Sport marketing quarterly : for professionals in the … 27 (2018) 3, pp. 197-210
Persistent link: https://ebtypo.dmz1.zbw/10011933924
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Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 413-425
Persistent link: https://ebtypo.dmz1.zbw/10011934508
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Mapping the strategic factor market for sport entrepreneurship
Hayduk, Ted, III; Walker, Matthew - In: International entrepreneurship and management journal 14 (2018) 3, pp. 705-724
Persistent link: https://ebtypo.dmz1.zbw/10012106423
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Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510
Persistent link: https://ebtypo.dmz1.zbw/10011943509
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