Abromavičienė, Ieva - In: Management of organizations : systematic research 93 (2025) 1, pp. 1-16
This paper investigates the image of telecommunication companies, discusses theoretical aspects, and, using quantitative and qualitative content analysis, examines the image created by specific companies - "Telia", "Tele2", and "Bitė" - in the most popular Lithuanian online portals. This paper...