EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject_exact:"Test marketing"
Narrow search

Narrow search

Year of publication
Subject
All
Test market 54 Testmarkt 54 Consumer behaviour 13 Konsumentenverhalten 12 Test marketing 10 Advertising effects 7 Market research 7 Theorie 7 Theory 7 Werbewirkung 7 Product management 6 Innovation management 5 Innovationsmanagement 5 USA 5 Befragung 4 Consumer goods industry 4 Deutschland 4 Digital platform 4 Digitale Plattform 4 Experiment 4 Germany 4 Interview 4 Konsumgüterindustrie 4 Marktforschung 4 New product development 4 Produktmanagement 4 Promotional materials 4 Werbemittel 4 Beziehungsmarketing 3 Brand image 3 Brand management 3 Competition 3 Crowdfunding 3 Gründungsfinanzierung 3 Markenführung 3 Markenimage 3 Market entry 3 Marketing management 3 Marketing research 3 Marketingmanagement 3
more ... less ...
Online availability
All
Undetermined 16 Free 10
Type of publication
All
Article 48 Book / Working Paper 17
Subcategories
All
Article in journal 31 Book section 17 Working paper 6
Language
All
English 43 German 23
Author
All
Hoffman, Donna L. 4 Kopalle, Praveen K. 4 Novak, Thomas P. 4 Ellman, Matthew 3 Hurkens, Sjaak 3 Högl, Siegfried 3 Mason, Charles F. 3 Phillips, Owen R. 3 Danilov, Dmitry L. 2 Delgado-Ballester, Elena 2 Gierl, Heribert 2 Haimerl, Elmar 2 Huber, Christoph 2 Huber, Jürgen 2 Kirchler, Michael 2 Korotkov, Nikolay 2 Lindner, Florian 2 Magnus, Jan R. 2 Markert, Gunnar 2 Meyer, Susanna 2 Occhiocupo, Nicoletta 2 Palazon, Mariola 2 Rose, Julia 2 Simkin, Lyndon 2 Weitzel, Utz 2 Becker, Justin 1 Bolton, Ruth N. 1 Broeckelmann, Philipp 1 Casey, Donal 1 Chalip, Laurence Hilmond 1 Daumann, Volker 1 Diamantopoulos, Adamantios 1 Dony, Elke 1 Duke, Charles R. 1 Easingwood, Chris 1 Erdmann, Andreas 1 Finn, Adam 1 Flynn, Leisa 1 Fullerton, Sam 1 Gansser, Oliver A. 1
more ... less ...
Institution
All
Center for Economic Research <Tilburg> 1 Springer Fachmedien Wiesbaden 1
Published in...
All
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen 3 Marketing Intelligence & Planning 3 European Journal of Marketing 2 Fundamentals of marketing research ; Vol. 3 2 Handbuch Kommunikationsmanagement 2 Jahrbuch der Absatz- und Verbrauchsforschung 2 Journal of Product & Brand Management 2 Planung & Analyse : Zeitschrift für Marktforschung und Marketing 2 Strategic Direction 2 Barcelona GSE working paper series : working paper 1 Basler Schriften zum Marketing 1 CESifo Working Paper Series 1 CESifo working papers 1 Die Betriebswirtschaft : DBW 1 Discussion paper / Center for Economic Research, Tilburg University 1 Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg 1 Essays in experimental economics : decisions, beliefs, and market behavior in finance 1 European journal of marketing : EJM 1 Fundamentals of marketing research ; Vol. 2 1 Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung 1 Handbook on cross-cultural marketing 1 IAB-Forschungsbericht : aktuelle Ergebnisse aus der Projektarbeit des Instituts für Arbeitsmarkt- und Berufsforschung 1 International Journal of Bank Marketing 1 International journal of advertising : the review of marketing communications 1 Involving customers in new service development 1 Jahrbuch Seniorenmarketing 1 Journal of advertising : official publication of the American Academy of Advertising 1 Journal of econometrics 1 Journal of economics & management strategy : JEMS 1 Journal of international consumer marketing 1 Journal of marketing research : JMR 1 MSI reports : working paper series 1 Marketing : ZFP ; journal of research and management 1 Marketing intelligence & planning 1 NET Institute Working Paper 1 Psychology & marketing 1 Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner 1 Reihe: Marketing : MAR 1 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 1 Schriftenreihe der ASI - Arbeitsgemeinschaft Sozialwissenschaftlicher Institute 1
more ... less ...
Source
All
ECONIS (ZBW) 55 Other ZBW resources 10
Showing 1 - 50 of 59
 
Cover Image
Bubbles and financial professionals
Weitzel, Utz; Huber, Christoph; Huber, Jürgen; … - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012244784
Saved in:
Show one more version 1
Cover Image
Bubbles and financial professionals
Weitzel, Utz; Huber, Christoph; Huber, Jürgen; … - 2020
Article
Cover Image
The role and influence of test houses in gambling regulation and markets
Casey, Donal - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013342924
Saved in:
Cover Image
Optimal crowdfunding design
Ellman, Matthew; Hurkens, Sjaak - 2016 - This version February 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011458575
Saved in:
Show 2 more versions 2
Cover Image
Optimal Crowdfunding Design
Ellman, Matthew - 2016
Book / Working Paper
Cover Image
Optimal Crowdfunding Design
Ellman, Matthew - 2016
Book / Working Paper
Cover Image
Imminent entry and the transition to multimarket rivalry in a laboratory setting
Mason, Charles F.; Phillips, Owen R. - 2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011627974
Saved in:
Show 2 more versions 2
Cover Image
Imminent entry and the transition to multimarket rivalry in a laboratory setting
Mason, Charles F.; Phillips, Owen R. - 2016
Book / Working Paper
Cover Image
Imminent Entry and the Transition to Multimarket Rivalry in a Laboratory Setting
Mason, Charles F. - 2016
Book / Working Paper
Cover Image
The impact of indigenous administrative norms on cross-cultural research : leveraging smartphone platforms to reduce potential bias threats
Rhodes, Eric S. - 2020
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013459543
Saved in:
Cover Image
Studie zur Validierung der Persönlichkeitsmerkmale Abenteuerlust und Routineverhalten
Gansser, Oliver A.; Schutkin, Andreas - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011434739
Saved in:
Cover Image
Qualitätssicherung sozialwissenschaftlicher Erhebungsinstrumente
2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011955684
Saved in:
Cover Image
Expertenbefragung zu Abbrüchen bei der Personalsuche in der IAB-Erhebung des Gesamtwirtschaftlichen Stellenangebots
Kubis, Alexander; Müller, Anne; Rebien, Martina; … - 2013
Im Rahmen der IAB-Erhebung des Gesamtwirtschaftlichen Stellenangebots (EGS) werden Betriebe gefragt, ob sie im Jahr der Befragung die Personalsuche für offene Stellen abbrechen mussten, weil keine geeigneten Bewerber zu finden waren. Unklar bleibt bisher jedoch, ob dieser Suchabbruch das...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009771834
Saved in:
Cover Image
The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2010 - Rev.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003971869
Saved in:
Cover Image
The 'Right' Consumers for Better Concepts : Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2010
While much research has emphasized improving current new product concept techniques, little work has focused on trait-based approaches that specify which consumers are the "right" ones to use in the new product development process, particularly in the consumer goods industry. We propose that the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014045310
Saved in:
Cover Image
Sportindustrie als ökonomische Testumgebung
Weimar, Daniel - 2015
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013441263
Saved in:
Cover Image
The effect of product placement on persuasion for mobile phone games
Lin, Hui-fei - 2014
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010256887
Saved in:
Cover Image
Simulated test marketing in emerging markets: the need to re-think
Korotkov, Nikolay; Occhiocupo, Nicoletta; Simkin, Lyndon - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014946966
Saved in:
Show one more version 1
Cover Image
Simulated test marketing in emerging markets : the need to re-think
Korotkov, Nikolay; Occhiocupo, Nicoletta; Simkin, Lyndon - 2013
Article
Cover Image
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola; Delgado-Ballester, Elena - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009787179
Saved in:
Cover Image
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.; Chalip, Laurence Hilmond - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010199635
Saved in:
Cover Image
Unit roots, cointegration, and pretesting in VAR models
Gospodinov, Nikolaj; Herrera, Ana María; Pesavento, Elena - 2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010252338
Saved in:
Cover Image
The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea; Broeckelmann, Philipp - 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009621749
Saved in:
Cover Image
Identitätsorientierte Markenführung in kleineren und mittleren Business-to-Business-Unternehmen : eine empirische Analyse
Langhof, Lars André - 2011
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009236154
Saved in:
Cover Image
Werbewirkung vorhersagen
Mumme, Hans - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003984833
Saved in:
Cover Image
The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008666404
Saved in:
Cover Image
Whose crystal ball to choose? : individual difference in the generalizability of concept testing
Peng, Ling; Finn, Adam - 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008649285
Saved in:
Cover Image
On the harm that pretesting does
2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001582643
Saved in:
Cover Image
Wenn der Recall den Nutzen überlagert! : was nützen übertroffene Benchmarks, wenn die Kommunikation floppt?
Ohnemus, Ralph; Lebok, Uwe - 2009
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003829729
Saved in:
Cover Image
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas P. - 2009
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003885303
Saved in:
Cover Image
The role of country of manufacture in consumers' attributions of blame in an ambiguous product-harm crisis
Laufer, Daniel; Gillespie, Kate; Silvera, David H. - 2009
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003890813
Saved in:
Cover Image
Effectiveness of price discounts and premium promotions
Palazon, Mariola; Delgado-Ballester, Elena - 2009
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003917061
Saved in:
Cover Image
Have you got the bug? : Viral marketing and its place in your marketing arsenal
2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015010307
Saved in:
Cover Image
"Marktforschung plus" integriert Werbung und Imagepflege - Seniorenscouts : der persönliche Draht macht Silber-Surfer zu Verbündeten
Wild, Alexander - 2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003714840
Saved in:
Cover Image
Antecedents of true brand loyalty
Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - 2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003732338
Saved in:
Cover Image
Konzepttest
Hagstotz, Werner; Schmitt-Hagstotz, Karin - 2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003735172
Saved in:
Cover Image
Verfahren des Werbemittel-Pretesting
Trommsdorff, Volker; Becker, Justin - 2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003766200
Saved in:
Cover Image
Diagnostisches Pretesting mittels apparativer Verfahren : Erfahrungen aus der Werbeforschung
Keitz-Krewel, Beate von - 2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003766202
Saved in:
Cover Image
Marketinglab : evaluatives Pretesting mit der GfK Testmarktwelt
Högl, Siegfried; Hertle, Thomas - 2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003766206
Saved in:
Cover Image
Emotional or rational advertising? : A fatal error in communication and advertising research
Haimerl, Elmar - 2008
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003812334
Saved in:
Cover Image
Weiterempfehlung als Marketingziel : Analyse, empirische Prüfung und Managementimplikationen
Markert, Gunnar - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003637001
Saved in:
Cover Image
Weiterempfehlung als Marketingziel : Analyse, empirische Prüfung und Managementimplikationen
2008
Weiterempfehlungsabgabe als Unternehmens- und Marketingziel -- Grundlagen und Stand der Forschung zur Weiterempfehlungsabgabe -- Modellentwicklung und Hypothesen zur Weiterempfehlungsabgabe -- Empirische Untersuchung der Weiterempfehlungsabgabe -- Implikationen für die Steuerung und Erforschung...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014014568
Saved in:
Cover Image
Exploring phenomenological research : pre-testing focus group techniques with young people
Kenyon, Alexandra J. - 2007
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003539119
Saved in:
Cover Image
Pretesting questionnaires : content analyses of respondents' concurrent verbal protocols
Bolton, Ruth N. - 2007
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003540275
Saved in:
Cover Image
The effect of pretest method on error detection rates : experimental evidence
Reynolds, Nina; Diamantopoulos, Adamantios - 2007
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003540315
Saved in:
Cover Image
Emotionale oder rationale Werbung? : über einen verhängnisvollen Irrtum in Kommunikation und Werbeforschung
Haimerl, Elmar - 2007
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003457823
Saved in:
Cover Image
Pretesting : "before the rubber hits the road"
Pieters, Rik; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003570477
Saved in:
Cover Image
Learning from experiments involving users in service innovation
Magnusson, Peter - 2006
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003593228
Saved in:
Cover Image
Kreativität und Controlling? Wie geht das zusammen und welchen Sinn machen Pretests?
Glagow, Hella - 2005
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003315102
Saved in:
Cover Image
Internetgestützte Pretests mit Attention Tracking
Scheier, Christian - 2005
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003315106
Saved in:
Cover Image
Sind Key Informants verlässliche Datenlieferanten?
Hurrle, Beatrice; Kieser, Alfred - 2005
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003212871
Saved in:
Cover Image
On the harm that ignoring pretesting can cause
Danilov, Dmitry L.; Magnus, Jan R. - 2004
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10002136485
Saved in:
Cover Image
Validierung von AD*VANTAGE®/ACT als Werbewirkungsindikator
Högl, Siegfried; Meyer, Susanna; Gierl, Heribert - 2003
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001759677
Saved in:
Cover Image
Die Wirkung von TV-Werbung auf den Absatz : Bestimmungsfaktoren der Werbewirkung
Högl, Siegfried; Meyer, Susanna; Gierl, Heribert - 2003
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001781222
Saved in:
Cover Image
Can companies break from poor product development habits?
2002
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015009548
Saved in:
Cover Image
Verminderung des Produkteinführungsrisikos durch Virtual-Reality-unterstützte Konzepttests : eine experimentelle Studie zur Durchführung von VR-Car Clinics
Erdmann, Andreas - 1999
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001380599
Saved in:
  • 1
  • 2
  • Next
  • Last
A service of the
zbw
FAQ-Assistent (beta)
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...