This article demonstrates the changes that have occurred in the fashion sector during COVID-19. It outlines the complexity of assessing the liquidity level of retail trade companies. Moreover, it gives an overview of the key information included in the financial statements of fashion companies...

The fast fashion industry is growing very fast. The leading companies like H&M are using their economic power even to cause more consumption. The use of clever marketing, campaigns, and social media has enabled companies to change clothes' perceptions. Society today now treats clothes like they...

The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how these attitudes influence their purchasing decisions. The aim was to explore if the gap between attitudes and purchasing behaviour was present within Croatian consumers to the...

According to the World Bank’s latest edition of the Global Economic Prospects, India is the fourth fastest growing economy in the world. Indian apparel industry which is the second largest contributor in the retail industry after food and grocery is seeing some major shifts. Entry of...

Abstract: Buying behaviors are the decision processes. It is act of people involved in buying and using products. For understanding buying behavior, we need to understand why consumers make the purchases that they make, what factors control consumer purchases, and the altering factors in our...

Since the past few decades, Information Technology has been playing a vibrant part in the future expansion of fiscal sectors and the way of undertaking business especially in an emerging economy like India. Augmented routine of smart mobile services and internet as a new distribution channel for...

Online data was collected for 350,000 products from over 65 fashion retailers in the U.S. and the U.K. Many retailers practice an extreme form of stickiness described as quantum prices: a large number of differentiated products are priced using few sparse prices, with price changes occurring...

Consumers’ perception, awareness, and behavior toward sustainable fashion were surveyed with a questionnaire in which 263 respondents participated, and obtained data were primarily analyzed using descriptive statistics and t-test. The focus of this research was consumer attitudes toward...

The current pandemic situation has created many challenges for maintaining positive relationships between fast fashion retailers and their suppliers. In the proposed paper it is assumed that strong and ethical relationships may be beneficial for all supply chain members, especially in the era of...

The circular economy model enables businesses to incorporate regenerative manufacturing systems that use closed-loop resources to achieve economic and environmental sustainability. The work focuses on the circular economy’s competitive advantage from the multinationals apparel industry’s...

The purpose of this research was to examine the factors influencing consumer buying behaviour of fast fashion clothing in the UK. Fast fashion is a new word on the market and therefore this study was conducted so as to investigate the relationship between consumer behaviour characteristics...

Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...

We present our work with a global online fashion retailer, Zalando, as an example of how a global retailer can utilize massive amount of data to optimize price discount decisions over a large number of products in multiple countries on a weekly basis. Given demand forecasts under a collection of...

Online data was collected for 350,000 products from over 65 fashion retailers in the U.S. and the U.K. Many retailers practice an extreme form of stickiness described as quantum prices: a large number of differentiated products are priced using few sparse prices, with price changes occurring...

Problem definition: In high-product-variety businesses like fashion, mass production (MP) systems create environmental waste in the form of overproduction on a colossal scale. Mass customization (MC) has been proposed -- without solid evidence -- as a solution. In this paper, we analyze whether...

Purpose: The purpose of this paper is to systematically review the academic literatures which have been published in the area of fashion brands and social media marketing (SMM) during the period of 2011 to 2019 and to highlight the reader’s attention on the key themes researched so far, types...

Chapter 1: Helping Online Fashion Customers Help Themselves: Personalised Recommender Systems -- Chapter 2: Brand storytelling, gamification and social media marketing in the “metaverse”: a case study of The Ralph Lauren Winter Escape -- Chapter 3: The use of Augmented Reality to enhance...

Since the industry standard approach to judge on the effectiveness of promotion is based on the impact on expected sales it cannot grasp other impacts in the distribution of future sales. Since retailers operate with very high strategic service level targets (e.g. 98%) high quantiles of the...

This study aims to find salient mediators and moderators of the customer satisfaction repurchase behavior relationship by proposing five mediating variables: information sharing, customer trust, customer commitment, perceived price value and perceived product value. Fashion-clothing online shops...

This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the importance of being able to forecast fashion consumer trends and then presents a univariate forecast evaluation of fashion consumer Google Trends to motivate more academic...

In this paper we present a novel transshipment problem for a large apparel retailer that operates an extensive retail network. Our problem is inspired by the logistics operations of a very large fast fashion retailer in Turkey, LC Waikiki, with over 450 retail branches and thousands of products....

This study offers an empirical investigation of inventory and sales dynamics in a large-scale retail network setting. We infer the impact of product shortages on sales in neighboring outlets using unique data from a large fast fashion retailing chain and an augmented Difference-in-Differences...

This paper studies pricing in the fashion retail industry. Online data was collected for approximately 350,000 distinct products from over 65 retailers in the U.S. and the U.K. We present evidence that a fair fraction of retailers implement an extreme form of price stickiness that we describe as...

Previous research have distinguished the risks of supply chain disruptions and the negative effect of supply chain disruption on operational performance in terms of sales, costs and inventory. However, few researchers have studied supply chain risk management and strategies in relation to port...

Sustainability and corporate social responsibility have today become key assets of many successful businesses and corporations. Despite constantly growing environmental awareness, we are still facing the issue of overconsumption in both the textile and fashion industries. This is mainly due to...

Nowadays small and medium sized enterprises have become increasingly important in contribution to job creation and economic growth both in national and European level. Considering the rapidly and continuously changing business environment, due to the impacts of globalization and concentration,...

We study how firms respond to import competition by increasing the speed of trade. We use data on all Portuguese textile and clothing exporters' monthly transactions and exploit the exogenous increase in competition following the removal of Multi-Fibre Arrangement (MFA) quotas on Chinese...