This study aims to determine tourism demand elasticities by income and prices of regions, as well as total international markets. It is deployed to a total of 10 major source markets and two separate regions, from Asia and intercontinental to Vietnam. The results of data analysis for the period...

This study examines how the degree of fit between the brand extension and the parent brand, in the case of heritage sites, affects the extension's brand equity-formation, considering the mediating role of brand attitude and brand credibility and the moderating role of the tourist's level of...

Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers-visitors. The aim of this paper is therefore to verify and modify the model of customer-based brand...

The massive cultural transformation in the pandemic-paused tourism industry has revamped loyalty towards destinations, thus prompting scholarly attention towards global expats who were rarely considered in tourism research. Drawing on data from 266 expats in South Korea, the study examined the...

Purpose: The existing cultural heritage tourism research rarely pays attention to the antecedents of brand authenticity. This research fills this gap and points out the critical role of brand legitimacy in building destination loyalty by constructing a theoretical framework....

The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises...

Traditional marketing communication techniques are diminishing effectiveness and marketers have developed creative applications to attract consumers. The contemporary multi-platform environment, connecting many different devices, became a privileged ambient for advertising and marketing...

The impact of social media on Tourism has been one of the main topics in tourism research. Many studies discuss and analyze the impact of social media on Tourism. However, less research studied on the impact of social media on specific, like festivals tourism. Festival make people united and the...

Tourism is an extremely complex field and in order to understand its complexity, none of its components should be left aside. That's why, as many other researchers have done before, the present paper aims to analyse the central element of the entire tourist activity especially the tourist. Based...

Implantation of the smart city model in intermediate tourist towns on their transition to becoming smart destinations involves an inescapable commitment to their habitat and improving the quality of civic life and the economy of cities through more sustainable and technologically advanced...

The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises...

In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered...

The purpose of the study presented in the paper is to highlight the influence of the microeconomic factors related to the evolutionary stage of the industry's life cycle on the industry dynamics. The authors use the example of the Russian tourism industry to show that microeconomic factors are...

The article deals with the main aspects of the implementation of tourism destination branding for the development of the region. It is revealed that in order to apply marketing and management tools to a tourist destination, it should be defined as a geographical area that is considered by...