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Year of publication
Subject
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Underwear 17 Unterwäsche 17 Consumer behaviour 6 Konsumentenverhalten 6 Brand 3 Brand image 3 Markenartikel 3 Markenimage 3 Men 3 Männer 3 USA 3 United States 3 Australia 2 Australien 2 Bekleidungsindustrie 2 Brand management 2 Business start-up 2 China 2 Clothing industry 2 Designation of origin 2 Deutschland 2 France 2 Frankreich 2 Frauen 2 Germany 2 Geschichte 2 Herkunftsbezeichnung 2 Markenführung 2 Unterkleidung 2 Unternehmensgründung 2 Women 2 Advertising 1 Advertising effects 1 Austria 1 Bekleidung 1 Beziehungsmarketing 1 Bruno Banani Underwaer GmbH 1 Business history 1 Business model 1 Büstenhalter 1
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Online availability
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Undetermined 2
Type of publication
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Article 12 Book / Working Paper 7
Type of publication (narrower categories)
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Article in journal 8 Aufsatz in Zeitschrift 8 Aufsatz im Buch 4 Book section 4 Advisory report 1 Bildband 1 Festschrift 1 Graue Literatur 1 Gutachten 1 Non-commercial literature 1
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Language
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English 12 German 6 Undetermined 1
Author
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Lee, Wai Jin 2 Phau, Ian 2 Roy, Rajat 2 Almez, Yunus 1 Aramendia-Muneta, Maria Elena 1 Aurier, Philippe 1 Bachmann, Felicitas 1 Bossche, Astrid van den 1 Fischbach, Gerhard 1 Föhring, René 1 Göbel, Susanne 1 Hale, Rosanna 1 Haumann, Melanie 1 Hodges, Nancy 1 Hopfensitz, Kerstin 1 Jassner, Wolfgang 1 Keusch, Florian 1 Kirli, Vahdet 1 Kurt, Filiz 1 Lanauze, Gilles Séré de 1 Law, Derry 1 Liu, Wing-sun 1 Madeyka, Christa 1 Meyer-Schneidewind, Mechthild 1 Miguel-Pérez, Ana de 1 Ourahmoune, Nacima 1 Rahman, Osmud 1 Risius, Debbie 1 Rubik, Frieder 1 Scurr, Joanna 1 Thelwell, Richard 1 Wagstaff, Chris 1 Weskamp, Cornelia 1 Wetzel, Charlie 1 Wetzel, Stephanie 1 Wong, Christina 1 Wong, Phyllis Michael 1 Yip, Joanne 1 Zhu, Xiuli 1
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Institution
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Naturana Dölker GmbH & Co.KG 1
Published in...
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Journal of fashion marketing and management 3 Business storybook series 1 Business-Plan Guide : Grundlagen - Anschauungsbeispiele - Vorgehensmodell 1 European journal of marketing : EJM 1 Gender, culture, and consumer behavior 1 Handbook of research on consumer behavior change and data analytics in the socio-digital era 1 International journal of retail & distribution management 1 Journal of international consumer marketing 1 Qualitative market research : an international journal 1 Schriftenreihe des IÖW 1 The Routledge companion to marketing and feminism 1 Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung 1
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Source
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ECONIS (ZBW) 17 USB Cologne (EcoSocSci) 2
Showing 1 - 19 of 19
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We kept our towns going : the Gossard girls of Michigan's Upper Peninsula
Wong, Phyllis Michael - 2022
"Phyllis Michael Wong tells the stories of the "Gossard Girls," women who sewed corsets and bras at factories in Ispheming and Gwinn in Michigan's Upper Peninsula, from the early twentieth century to the 1970s. Particularly as the Upper Peninsula's mines were exhausted and its stands of timber...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012544427
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Social media marketing strategies in the lingerie industry : the case of Valentine's Day campaign in Spain
Miguel-Pérez, Ana de; Aramendia-Muneta, Maria Elena - In: Handbook of research on consumer behavior change and …, (pp. 296-328). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013334826
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In search of the female gaze : querying the Maidenform archive
Bossche, Astrid van den - In: The Routledge companion to marketing and feminism, (pp. 120-137). 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014474332
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The Spanx story : what's underneath the incredible success of Sara Blakely's billion-dollar empire
Wetzel, Stephanie; Wetzel, Charlie - 2020
"The Spanx Story chronicles Sara's journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012598673
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Für jede Figur : die Geschichte der Firma Naturana
Göbel, Susanne; Hopfensitz, Kerstin - Naturana Dölker GmbH & Co.KG - 2017
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011818594
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Not for Everybody : die Erfolgsgeschichte von bruno banani
Jassner, Wolfgang; Fischbach, Gerhard - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010193005
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Men's branded underwear : an investigation of factors important to product choice
Hale, Rosanna; Hodges, Nancy - In: Qualitative market research : an international journal 16 (2013) 2, pp. 180-196
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009754926
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"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of fashion marketing and management 17 (2013) 1, pp. 65-84
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009732062
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How does visual merchandising affect consumer affective response? : an intimate apparel experience
Law, Derry; Wong, Christina; Yip, Joanne - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 112-133
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009514317
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Masculinity, intimacy, and consumption
Ourahmoune, Nacima - In: Gender, culture, and consumer behavior, (pp. 311-335). 2012
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009544236
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Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009545352
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Influential factors of bra purchasing in older women
Risius, Debbie; Thelwell, Richard; Wagstaff, Chris; … - In: Journal of fashion marketing and management 16 (2012) 3, pp. 366-380
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009577047
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Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe; Lanauze, Gilles Séré de - In: International journal of retail & distribution management 39 (2011) 11, pp. 810-835
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009407694
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MyUnderwear : Business Plan
Almez, Yunus; Föhring, René; Kirli, Vahdet; Kurt, Filiz - In: Business-Plan Guide : Grundlagen - Anschauungsbeispiele …, (pp. 391-434). 2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003993284
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A study of the pyjamas purchasing behaviour in Hangzhou, China
Rahman, Osmud; Zhu, Xiuli; Liu, Wing-sun - In: Journal of fashion marketing and management 12 (2008) 2, pp. 217-231
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003737177
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Gruppierung von Marken und Unternehmen zu Marktsegmenten
Keusch, Florian - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 52 (2007) 3, pp. 56-57
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003536085
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Fetisch Weiblichkeit - der Mythos der schönen Frau? : Eine gesellschaftskritische Betrachtung anhand der Be-Deutung von Dessous
Haumann, Melanie - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10004688932
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Verbraucherschutz durch Produktkennzeichnung : Gutachten im Auftrag des Bundesministeriums für Wirtschaft (Forschungsauftrag Nr. 24/94)
Rubik, Frieder; Weskamp, Cornelia - 1996
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10000602025
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Wäsche : Mode, Markt und Marketing
Bachmann, Felicitas (contributor);  … - 1994
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10004945651
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