This paper aims to analyse an identity element of the city of Pitesti, based on the results of a study that helped design the town’s post-accession strategy. Local development strategies have become essential for administrative reform in Central and Eastern European countries, ensuring the...

In the globalization era, characterized by profound political and economical reforms of which main objective is the increased competitiveness, whether we talk about goods, companies, cities or countries, the proactive attitude and the marketing strategy is a must in order to survive and develop....

The reality of public administration system in Romania shows that, in addition to normal and fair activities, negative aspects are to be noticed. Whatever the degree of truth in these assessments, the process of public administration in our country should be continuously adjusted and improved....

Considering the current issues the urban centers are dealing with, the amplified city competitiveness and the increased demand of qualitative public services, it appears the need to apply new urban management approaches, more oriented toward the market and the current needs of the city. The...

This paper is concerned with the development of urban tourism in the area of Greater Athens. Porter’s “competitive advantage” theory presents the elements which determine the success of an industry in an interactive environment where competition acts as the engine of growth. The paper...

Considering the issue of nature in the city through its unlikely biodiversity could seem surprising. This article derives from a synthesis of French language and English language literatures. The state of art highlights the case study of the Lyon metropolis compared with others urban settlements...

Ponencia aceptada y defendida en el XVI Congreso Nacional y XII Hispano-Francés de AEDEM, celebrado en Alicante, en junio de 2002.

The application of marketing principles in the administration of cities has been usually reduced to the use of the communication tools to try to diffuse the city’s image among the different target publics. At the same time, the development of cities has habitually been based on the endowment...