To better understand the factors influencing technological adoption and the benefits it offers for education, this study looks at the use of Virtual Reality (VR) in war tourism. To comprehend how social influence, effort expectations, performance expectancy, and facilitating conditions influence...

Technology plays a crucial role in safeguarding cultural and heritage assets for tourism destinations. Despite youths' apparent technological proficiency, there has been limited research on their intention to use virtual reality (VR) in such settings. This study stands as one of the pioneering...

Unternehmen aus verschiedenen Branchen wie Gaming, Reisen und Einzelhandel erkunden derzeit, welche Marketingpotenziale das Metaverse bietet. Es besteht jedoch noch große Unsicherheit über effektive Strategien in dieser neuen "Welt". Da die Forschung noch am Anfang steht, möchten wir zu einem...

The term “metaverse” describes the merging of the virtual and physical world. The underlying technical development leads to a change in market conditions and should enable new business models – also in the area of the festival economy. The text is dedicated to the opportunities and...

This study examines the willingness to pay (WTP) for fully-simulated virtual reality (VR) concerts. The results indicate that the intention to purchase (IP) concert tickets is strongly influenced by payment attitudes, followed by perceived behavioral control (PBC) and subjective norms (SN)....

We investigate how new land releases affect the pricing of nearby parcels in a standardised virtual real estate market. Using 9920 secondary-market transactions from The Sandbox on the Ethereum blockchain, we implement a difference-in-differences design around expansion announcements. Nearby...

Safety training in high-risk industries often lacks user-centric design, leading to ineffective learning outcomes. This study presents a novel framework to optimize Virtual Reality (VR) safety training by integrating two decision-making methods to align user needs with technical design. The...

This study focused on integrating digital methodologies in personnel selection processes and explored the psychometric properties of virtual assessment centers as alternatives to traditional ones. We evaluated the validity of a virtual application of an assessment center and its fairness in...

This systematic review examines the role of Virtual Reality (VR) in advancing sustainable and responsible pedagogical innovation in art and design education. Drawing on 52 peer-reviewed studies published between 2015 and 2025, it synthesizes evidence across educational technology, leadership,...