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Year of publication
Subject
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Virtuelle Realität 2,889 Virtual reality 2,888 Social Web 780 Social web 780 Consumer behaviour 680 Konsumentenverhalten 679 Virtual organization 440 Virtuelle Organisation 440 Electronic Commerce 294 E-commerce 286 Virtual team 282 Virtuelles Team 282 E-Learning 254 E-learning 250 Internet 244 Online-Handel 230 Online retailing 229 Theorie 229 Theory 229 Augmented reality 199 virtual reality 178 Computerspiel 164 Video game 163 Internet marketing 152 Online-Marketing 152 Deutschland 151 Germany 151 Beziehungsmarketing 149 Relationship marketing 148 Tourism 137 Tourismus 135 Virtual Reality 133 Business network 131 Unternehmensnetzwerk 131 Metaverse 125 Innovation adoption 121 Innovationsakzeptanz 121 Digitalisierung 116 Artificial intelligence 114 Künstliche Intelligenz 114
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Online availability
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Undetermined 1,293 Free 627 CC license 64
Type of publication
All
Article 2,224 Book / Working Paper 896
Type of publication (narrower categories)
All
Article in journal 1,453 Aufsatz in Zeitschrift 1,453 Aufsatz im Buch 576 Book section 576 Graue Literatur 111 Non-commercial literature 111 Hochschulschrift 102 Thesis 80 Collection of articles of several authors 74 Sammelwerk 74 Working Paper 70 Aufsatzsammlung 69 Arbeitspapier 66 research-article 41 Article 38 Konferenzschrift 38 Case study 34 Fallstudie 34 Conference paper 19 Konferenzbeitrag 19 Conference proceedings 11 Dissertation u.a. Prüfungsschriften 9 review-article 7 Handbook 6 Handbuch 6 conceptual-paper 6 technical-paper 6 Collection of articles written by one author 5 Sammlung 5 Festschrift 4 Forschungsbericht 4 Glossar enthalten 4 Glossary included 4 review 4 Bibliografie enthalten 3 Bibliography included 3 Mehrbändiges Werk 3 Multi-volume publication 3 viewpoint 3 Bibliografie 2
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Language
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English 2,541 German 536 Undetermined 33 French 8 Polish 3 Russian 3 Portuguese 2 Spanish 2 Croatian 1 Slovak 1
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Author
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Castronova, Edward 27 Jung, Timothy 23 Dieck, M. Claudia tom 21 Loureiro, Sandra Maria Correia 20 Rauschnabel, Philipp A. 14 Ruyter, Ko de 13 Teuteberg, Frank 12 Chylinski, Mathew 11 Flavián Blanco, Carlos 11 Heller, Jonas 11 Hilken, Tim 10 Mahr, Dominik 10 Barnes, Stuart J. 8 Keeling, Debbie I. 8 Kumar, Harish 8 Orús, Carlos 8 Priddat, Birger P. 8 Dwivedi, Yogesh K. 7 Fiedler, Marina 7 Ibáñez-Sánchez, Sergio 7 Innocenti, Alessandro 7 Pöhler, Ludger 7 Stieglitz, Stefan 7 Wagner, Gert G. 7 Wood, Natalie T. 7 Bell, Mark W. 6 Bigné Alcañiz, J. Enrique 6 Cowan, Kirsten 6 Haenlein, Michael 6 Haruvy, Ernan 6 Hess, Thomas 6 Holtbrügge, Dirk 6 Huang, Tseng-Lung 6 Jain, Varsha 6 Javornik, Ana 6 McLean, Graeme J. 6 Pfeiffer, Jella 6 Pfeiffer, Thies 6 Schenk, Michael 6 Thomas, Oliver 6
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Institution
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IGI Global 45 Springer Fachmedien Wiesbaden 8 Education, Audiovisual and Culture Executive Agency 6 Technische Universität <München> / Lehrstuhl für Fördertechnik Materialfluß Logistik 6 Eric Cuvillier <Firma> 3 European Commission / Directorate-General for Communications Networks, Content and Technology 3 Université Paris-Dauphine (Paris IX) 3 European Commission / Directorate-General for Communication 2 European Commission / Directorate-General for Research and Innovation 2 European Commission / Joint Research Centre 2 GeNeMe <2001, Dresden> 2 Information Resources Management Association 2 International Augmented and Virtual Reality Conference <4., 2018, Manchester> 2 International XR Conference / Annual conference <7., 2022, Lissabon> 2 Springer-Verlag GmbH 2 Technische Universität Ilmenau 2 UVK Verlagsgesellschaft mbH 2 Verlag Dr. Kovač 2 Vienna Games Conference <17., 2023, Wien> 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Akademia Ekonomiczna Imienia Karola Adamieckiego w Katowicach 1 Akademie für Technikfolgenabschätzung in Baden-Württemberg 1 Albert-Ludwigs-Universität Freiburg 1 Arbeitsgemeinschaft der Spezialbibliotheken 1 BOP Consulting 1 Books on Demand GmbH <Norderstedt> 1 British Council 1 Deutsche Verlags-Anstalt 1 Deutschland / Umweltbundesamt 1 Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin" 1 Diplomica Verlag GmbH 1 Donau-Universität Krems / Universitätsbibliothek 1 ENTER 2023 eTourism Conference <30., 2023, Johannesburg> 1 ENTER22_372 Nankai <Veranstaltung> <29., 2022, Online> 1 Eberhard Karls Universität Tübingen 1 Edward Elgar Publishing 1 EnviroInfo <Veranstaltung> <38., 2024, Kairo> 1 Europa-Universität Viadrina Frankfurt (Oder) 1 European Central Bank 1 European Foundation for the Improvement of Living and Working Conditions 1
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Published in...
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Journal of retailing and consumer services 80 Journal of business research : JBR 64 Psychology & marketing 38 Tourism management : research, policies, practice 31 Technological forecasting & social change : an international journal 25 International journal of contemporary hospitality management 22 HMD : Praxis der Wirtschaftsinformatik 21 HMD Praxis der Wirtschaftsinformatik 19 International journal of networking and virtual organisations : IJNVO 19 Journal of consumer behaviour 19 Springer eBook Collection 19 International journal of production research 18 Commercial transactions in the virtual world : issues and opportunities 17 International journal of product development : IJPD 17 Virtual environments for corporate education : employee learning and solutions 17 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 16 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 15 Synthetic worlds : emerging technologies in education and economics 15 Virtual worlds and e-commerce : technologies and applications for building customer relationships 15 Business horizons 14 Management information systems : mis quarterly 14 Managerial challenges and social impacts of virtual and augmented reality 14 SpringerLink / Bücher 14 International journal of retail and distribution management 13 International journal of technology marketing : IJTMkt 13 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 13 Asia Pacific journal of marketing and logistics 12 Information technology & tourism 12 International journal of hospitality management 12 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 12 Premier reference source 12 Advances in developing human resources : ADHR 11 Augmented reality and virtual reality : the power of AR and VR for business 11 International journal of consumer studies 11 Journal of marketing management : MM 11 Skill training in multimodal virtual environments 11 Tourism review 11 Virtuelle Unternehmen 11 Information systems research : ISR 10 Journal of Hospitality and Tourism Technology 10
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Source
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ECONIS (ZBW) 2,875 Other ZBW resources 101 USB Cologne (EcoSocSci) 53 EconStor 46 RePEc 25 USB Cologne (business full texts) 11 BASE 9
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Showing 1 - 50 of 3,120
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The bright and dark side of metaverse marketing
Lim, Weng Marc; Bansal, Sanchita; Nangia, Priya; Singh, … - In: Global business and organizational excellence : GBOE 44 (2025) 2, pp. 58-82
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015332434
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Adoption of virtual reality headsets : the role of metaverse trials for consumers' usage and purchase intentions
Hennig-Thurau, Thorsten; Herting, Alina M.; Jütte, David - In: Journal of interactive marketing 60 (2025) 2, pp. 145-160
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015412920
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Diversity representation in virtual environments : how brand motives mediate consumer perceptions
Ferraro, Carla; Sands, Sean; Demsar, Vlad; Cohen, Justin - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 239-249
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015137991
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Mapping collective consciousness to consumer research : in-person to virtual social presence
Lee, Hyunjung Crystal; Broniarczyk, Susan M.; Zheng, … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 4, pp. 694-704
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144281
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Teaching students about workplace harassment by letting them experience it in a virtual reality environment
Steinbauer, Robert - In: Journal of management education : the official … 48 (2024) 4, pp. 671-707
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324638
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The metaverse flywheel : creating value across physical and virtual worlds
Ritala, Paavo; Ruokonen, Mika; Kostis, Angelos - In: California management review 66 (2024) 4, pp. 80-101
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Virtual front and educational impact : virtual reality effects in war tourism
Popescu, Delia; Militaru, Ionut-Andrei; Bulin, Daniel; … - In: Amfiteatru economic : an economic and business research … 26 (2024) S18, pp. 1160-1176
To better understand the factors influencing technological adoption and the benefits it offers for education, this study looks at the use of Virtual Reality (VR) in war tourism. To comprehend how social influence, effort expectations, performance expectancy, and facilitating conditions influence...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015401021
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The metaverse : a new digital frontier for consumer behavior
Hadi, Rhonda; Melumad, Shiri; Park, Eric S. - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 142-166
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Green tech and human dynamics : transforming Indonesia's waste industry with VR, AR, and renewable energy innovations
Manurung, John Sihar - In: International Journal of Energy Economics and Policy : IJEEP 14 (2024) 2, pp. 603-617
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014496887
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Virtual reality : a review and a new framework for integrated adoption
Fares, Omar H.; Aversa, Joseph; Lee, Seung Hwan Mark; … - In: International journal of consumer studies 48 (2024) 2, pp. 1-26
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531682
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The behavioral intention of young travelers to use virtual reality technology in cultural tourism destinations : an application of technology acceptance model
Chee Hua Chin; Winnie Poh Ming Wong; Ek Tee Ngian - In: Pakistan journal of commerce and social sciences 18 (2024) 3, pp. 552-570
Technology plays a crucial role in safeguarding cultural and heritage assets for tourism destinations. Despite youths' apparent technological proficiency, there has been limited research on their intention to use virtual reality (VR) in such settings. This study stands as one of the pioneering...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015075872
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A magic leap in tourism : intended and realized experience of head-mounted augmented reality in a museum context
Bird, Jonathan M.; Smart, Philip A.; Harris, David J.; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 7, pp. 1427-1447
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014368588
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Are we there or do we have more to do? : metaverse in facility management and future prospects
El Jaouhari, Asmae; Arif, Jabir; Samadhiya, Ashutosh; … - In: International journal of strategic property management 27 (2023) 3, pp. 159-175
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Towards assisting the decision-making process for content creators in cinematic virtual reality through the analysis of movie cuts and their influence on viewers' behavior
Marañes, Carlos; Gutierrez, Diego; Serrano, Ana - In: International transactions in operational research : a … 30 (2023) 3, pp. 1245-1262
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
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Development of guiding virtual reality at the Sultanate Palace in North Maluku as cultural tourism content
Marasabessy, Fachria Yamin; Effendi, M.; Zainuddin; … - In: International Journal of Research in Business and … 12 (2023) 8, pp. 541-551
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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023
Unternehmen aus verschiedenen Branchen wie Gaming, Reisen und Einzelhandel erkunden derzeit, welche Marketingpotenziale das Metaverse bietet. Es besteht jedoch noch große Unsicherheit über effektive Strategien in dieser neuen "Welt". Da die Forschung noch am Anfang steht, möchten wir zu einem...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516198
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Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290771
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776
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Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry; Camus, Sandra - In: Psychology & marketing 40 (2023) 7, pp. 1329-1343
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014291912
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Making emergent technologies more tangible : effects of presentation form on user perceptions in the context of automated mobility
Janotta, Frederica - In: Journal of service management research : SMR 7 (2023) 1, pp. 7-22
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Welcome to the Meta(l)verse: „Virtual Metal“ – Welche Chancen und Herausforderungen ergeben sich für Metal und Metal-Festivals im virtuellen Raum
Wagener, Andreas - In: Menschen, Marken, Moshpits: Wirtschaftliche und …, (pp. 323-351). 2025
The term “metaverse” describes the merging of the virtual and physical world. The underlying technical development leads to a change in market conditions and should enable new business models – also in the area of the festival economy. The text is dedicated to the opportunities and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422253
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Decoding millennials and Generation Z consumers' brand behaviors in the metaverse : the relationships among avatar identification, self-presence, and psychological dynamics
Kim, Mikyoung; Oh, Hyun Jung; Choi, Ji Hye; Jung, Yumi - In: Journal of consumer behaviour 24 (2025) 1, pp. 44-57
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333896
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Psychological ownership of avatars in the metaverse : its key antecedents and outcomes
Park, Jinsu; Kim, Hye-yŏng - In: Journal of consumer behaviour 24 (2025) 1, pp. 332-346
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333931
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Into the virtual worlds : conceptualizing the consumer-avatar journey in virtual environments
Peng, Yue; Cowan, Kirsten; Ribeiro, Joel Lo - In: Psychology & marketing 42 (2025) 2, pp. 374-394
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373123
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The role of immersive spaces on the customer experience : an exploration of fashion metaverses
Alexander, Bethan; Blazquez Cano, Marta; Chrimes, Courtney - In: Psychology & marketing 42 (2025) 2, pp. 539-553
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373139
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Augmented reality experiences : consumer-centered augmented reality framework and research agenda
Barta, Sergio; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Psychology & marketing 42 (2025) 2, pp. 634-650
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373148
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Technology readiness and technology acceptance in virtual reality tourism : an integration of TOE and TAM frameworks
Tuyen Tran; Nguyen Thi Van Hanh - In: Pakistan journal of commerce and social sciences 19 (2025) 1, pp. 102-125
Virtual reality (VR) tourism presents a creative way to improve travel experiences and offers smart travel. On the other hand, compared to wealthy nations with sophisticated information infrastructure and smart tourism support, the exploitation of VR tourism in emerging tourism economies looks...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376596
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How virtual are we? : introducing the team perceived virtuality scale
Handke, Lisa; Costa, Patricia; Feitosa, Jennifer - In: Journal of business and psychology 40 (2025) 2, pp. 455-478
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015339810
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Can improving climate change perception lead to more environmentally friendly choices? : evidence from an immersive virtual environment experiment
Luzzati, Tommaso; Baraldi, Stefano; Ermini, Sara; … - In: Ecological economics 229 (2025), pp. 1-9
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Can a 2D shark girl be an influencer? : uncovering prevailing archetypes in the virtual entertainer industry
Tan, Yee Heng; Greene, Barbara R. - In: Journal of business research : JBR 186 (2025), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015157993
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Virtuelle und reale Prototypen im Vergleich : Unterschiede in Wahrnehmung und Beurteilung von Produktentwürfen
Stubbemann, Lena - 2025
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Inclusivity of virtual tourism destinations : an immersive netnographic study of Indonesian wheelchair users in virtual nature-based destinations
Perangin-Angin, Rosliyana; Tavakoli, Rokhshad; Kusumo, … - In: Annals of tourism research empirical insights 6 (2025) 1, pp. 1-9
Exclusion-inclusion theory has received attention in various disciplines in the actual world. However, whether and how virtual tourism experiences can affect the degree of exclusion-inclusion for people who use wheelchairs has not been discussed. Driven by an interpretivist paradigm, this study...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015416180
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Designing influence : how cartoonish and humanlike characters shape consumer decisions
Kaiser, Carolin; Manewitsch, Vladimir; Schallner, Rene - In: NIM marketing intelligence review : NIM MIR 17 (2025) 1, pp. 48-53
Virtual influencers have become a growing phenomenon in the digital marketing landscape. They can exist in any form-robots, animals, cartoon figures, human avatars or even aliens -and are tailored with specific personalities that emulate human traits, behaviors and interactions. This research...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015417047
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Metaverse crimes in virtual (Un)reality : fraud and sexual offences under English law
Karapatakis, Andreas - In: Journal of economic criminology 7 (2025), pp. 1-9
The technological evolution has not only opened new frontiers but has also become an indispensable part of our daily lives. However, the technology that enhances our lives presents a dual reality-it offers opportunities for criminals while creating challenges for law enforcement. Fraud,...
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Self-proximity in augmented reality enhances consumer’s responses to green products through anticipated warm glow
Lavoye, Virginie; Petit, Olivia; Tarkiainen, Anssi; … - In: Journal of business research : JBR 196 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015432422
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Augmented reality marketing in family ecotourism : cognitive and behavioral drivers of destination branding
Sorcaru, Iulian Adrian; Micu, Adrian; Bleoju, Gianita; … - In: Journal of innovation & knowledge : JIK 10 (2025) 4, pp. 1-16
Most ecotourism destinations have not yet fully explored the benefits of augmented reality (AR) marketing in relation to family vacations. Although AR improves travel experiences and destination branding, there is limited research on parents' perceptions of AR when traveling with children. This...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433188
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Can('t) touch this : the effect of form realism and product domain in virtual influencer endorsements
Ozdemir, Ozan; Karabulut, Feyzan; Messinger, Paul R. - In: Journal of retailing 101 (2025) 2, pp. 298-310
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015427559
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Fostering consumer engagement with sustainability marketing using augmented reality (SMART) : a climate change response
Nadeem, Waqar; Ashraf, Abdul R.; Kumar, V. - In: Journal of business research : JBR 192 (2025), pp. 1-19
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015422421
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Is it real or not? : construction of meaning and identity in virtual influencer marketing
Thompson, Jamie; Igarashi, Reika; Krowinska, Agata; … - In: Journal of business research : JBR 194 (2025), pp. 1-12
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Creative technology hubs in Germany : mapping creative technology hubs and considering their potential for inclusive practice with migrants in Germany
BOP Consulting; British Council - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015420447
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Exploring the orientation towards metaverse gaming : contingent effects of VR tools usability, perceived behavioural control, subjective norms and age
Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - In: Journal of innovation & knowledge : JIK 10 (2025) 1, pp. 1-17
The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192343
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Retail value creation through augmented reality : the role of task-technology fit, consumer knowledge, and personality
Rumokoy, Farlane S.; Frank, Björn - In: Journal of retailing and consumer services 84 (2025), pp. 1-11
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Metaverse friends with social benefits : effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness
Kim, Hyojung; Yoo, Jungmin; Park, Minjung - In: Journal of retailing and consumer services 83 (2025), pp. 1-12
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Impact of AI-generated virtual streamer interaction on consumer purchase intention : a focus on social presence and perceived value
Liu, Hao; Zhang, Peilin; Cheng, Hongqing; Hasan, Najmul; … - In: Journal of retailing and consumer services 85 (2025), pp. 1-12
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The effectiveness of immersive media in promoting consumer products : augmented vs. virtual reality
Wu, Jin-Feng; Zhang, Zhen; Wu, Yinglu; Tang, Xin-Jie - In: Journal of retailing and consumer services 86 (2025), pp. 1-12
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Brand strategy in the metaverse : insights from companies venturing into virtual environments
Di Dalmazi, Michele; Lamberti, Lucio - In: Journal of innovation & knowledge : JIK 10 (2025) 3, pp. 1-16
The "metaverse" - envisaged as an expansive, fully interoperable network of 3D virtual worlds - remains a distant prospect with a certain degree of conceptual and technological ambiguity. Nevertheless, an increasing number of firms are investigating the potential of the metaverse as a platform...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015413142
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A prospective vision of the evolution of immersive technologies : towards a definition of metaverse
Benaben, Frederick; Congès, Aurélie; Fertier, Audrey - In: Technovation : an international journal of technical … 140 (2025), pp. 1-13
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Journey into virtual reality : Identifying behavioral intentions to use virtual reality in tourism through spectral clustering
Attasit Wiangkham; Komsit Kieanwatana; Rattawut Vongvit - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-13
Virtual Reality (VR) holds immense potential to revolutionize the tourism industry by transforming how destinations are marketed and experienced. Research consistently emphasizes VR's ability to enhance and enrich tourist experiences, offering new dimensions of engagement. However, despite its...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358516
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Unveiling the metaverse : the mediating role of social interaction in enhancing tourism experiences
Sureerut Inmor; Khahan Na-Nan; Kanakarn Phanniphong; … - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-11
This study explores the influence of metaverse experiences and social interaction on tourists' engagement and satisfaction in virtual tourism environments. In the digital era, the metaverse provides an immersive, interactive platform for tourism, allowing users to experience destinations...
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