The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...

Virtual Reality (VR) holds immense potential to revolutionize the tourism industry by transforming how destinations are marketed and experienced. Research consistently emphasizes VR's ability to enhance and enrich tourist experiences, offering new dimensions of engagement. However, despite its...

This study explores the influence of metaverse experiences and social interaction on tourists' engagement and satisfaction in virtual tourism environments. In the digital era, the metaverse provides an immersive, interactive platform for tourism, allowing users to experience destinations...

Purpose This paper aims to review the existing literature about consumers’ evaluation of products in virtual reality (VR), provide an accurate overview of this field, systematise the knowledge developed so far, identify the research gaps and propose a future research agenda....

The potential of Non-Fungible Tokens (NFTs) is highly anticipated, particularly in the realm of visual arts. However, current applications within fine arts often involve trivial processes, such as creating digital versions of artworks or replicas of masterpieces as NFT images, and selling only...

This study explored the growing adoption of the Metaverse in the supply chain field, primarily focusing on topics discussed in news media and identifying the benefits of effective implementations. It further investigated whether disparities in these topics exist across various industries. Over...

ARV, named after the Norwegian word for "heritage" or "legacy", aims to create climate positive circular communities in Europe and increase the building renovation rate in the continent. The project's work started in January 2022. The ARV project will demonstrate and validate attractive,...

This publication is an expert group report by the Innovation Friendly Regulations Advisory Group (IFRAG), a team of independent experts. It aims to provide expert advice on emerging digital technologies and suggestions on facilitating innovation-friendly policymaking in the European Union.

Next generation virtual worlds present a strong, multifaceted potential that also need to be analysed in light of the challenges they may pose along societal, technological, and economic and policy dimensions. To dive deeper into the EU's strategic approach to immersive technologies, the Joint...

Many luxury brands have ventured into the virtual realm (e.g., metaverse, AR product displays) to showcase their products. However, prior research has failed to empirically test how virtuality affects luxury brand perceptions. Because the fundamental nature of luxury brands (i.e., high quality,...

Remote work arrangements and increased virtual communication are commonplace. Particularly in organizations, virtual communication has become an essential tool for collaboration and exchanging information. Virtual communication channels, such as text or video messages, provide different levels...

The use of virtual reality (VR) for the improvement of learning outcomes for accounting studies is an area in which the research is still limited. Technology-based accounting learning is very important because, currently, the accounting profession is very much affected by rapid technological...

This study aims to investigate the new generation's behavior, influencing VR satisfaction and behavioral intention toward destinations. To this end, this paper investigated whether subjective norms, attitudes, perceived behavioral control, and VR satisfaction of the new generation positively...

Virtual manufacturing is one of the key components of Industry 4.0, the fourth industrial revolution, in improving manufacturing processes. Virtual manufacturing enables manufacturers to optimize their production processes using real-time data from sensors and other connected devices in Industry...

In this paper we evaluate experimentally the impacts of a parenting program delivered virtually to 1,431 families with children ages 2-6 years old in Serbia. We compare two program modalities to a control group. In the first (standard) modality, only the main caregiver - mainly mothers -...