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Year of publication
Subject
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Celebrity endorsement 957 Celebrity-Werbung 957 Advertising effects 585 Werbewirkung 585 Consumer behaviour 510 Konsumentenverhalten 510 Markenimage 258 Brand image 254 Brand management 217 Markenführung 217 Werbung 165 Advertising 161 Brand 132 Markenartikel 132 Social Web 122 Social web 122 Athletes 101 Sportler 101 Credibility 95 Glaubwürdigkeit 95 Online-Marketing 83 Internet marketing 82 celebrity endorsement 62 Marketing management 56 Marketingmanagement 56 Indien 54 Influencer 54 USA 54 United States 54 India 53 Beziehungsmarketing 49 Relationship marketing 49 Marketing 34 Sportmarketing 34 Sports marketing 34 celebrity 34 Kaufentscheidung 33 Purchase decision 33 Deutschland 30 Germany 30
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Online availability
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Undetermined 423 Free 168 CC license 14
Type of publication
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Article 759 Book / Working Paper 197 Journal 1
Type of publication (narrower categories)
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Article in journal 676 Aufsatz in Zeitschrift 676 Aufsatz im Buch 73 Book section 73 Graue Literatur 17 Non-commercial literature 17 Hochschulschrift 15 Arbeitspapier 13 Working Paper 13 Thesis 12 Case study 11 Fallstudie 11 Collection of articles of several authors 10 Sammelwerk 10 Conference paper 7 Konferenzbeitrag 7 Aufsatzsammlung 3 Bibliografie enthalten 1 Bibliography included 1 Biografie 1 Biography 1 Collection of articles written by one author 1 Conference proceedings 1 Festschrift 1 Guidebook 1 Konferenzschrift 1 Ratgeber 1 Sammlung 1
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Language
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English 905 German 51 French 1
Author
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Roy, Subhadip 16 Ilicic, Jasmina 9 Huber, Frank 8 Schimmelpfennig, Christian 7 Erfgen, Carsten 6 Jain, Varsha 6 Arora, Nilesh 5 D'Rozario, Denver 5 Hussain, Shahzeb 5 Pradhan, Debasis 5 Singh, Ramendra Pratap 5 Usman, Osly 5 Alatas, Vivi 4 Banerjee, Neelotpaul 4 Baxter, Stacey M. 4 Bettman, James R. 4 Budzinski, Oliver 4 Carrillat, François A. 4 Chan, Kara 4 Clark, Timothy 4 Franck, Egon 4 Ko, Yong Jae 4 Liu, Matthew Tingchi 4 Mann, Bikram Jit Singh 4 Meyer, Frederik 4 Mobius, Markus 4 Olken, Benjamin A. 4 Paladines, Cindy 4 Parmar, Yadvinder 4 Sattler, Henrik 4 Schaaf, Daniela 4 Stork, Philip 4 Um, Nam-Hyun 4 Webster, Cynthia M. 4 Abirami, U. 3 Adler, Moshe 3 Agnihotri, Arpita 3 Alpízar, Francisco 3 Astous, Alain d' 3 Banister, Emma N. 3
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Institution
All
European Institute of Innovation and Technology 4 National Bureau of Economic Research 3 European Commission / Directorate-General for Communication 2 European Commission / Directorate-General for Education and Culture 1 Frankfurter Allgemeine Buch 1 Ghana Academy of Arts and Sciences <Accra> 1 Peter Lang GmbH 1 Springer Fachmedien Wiesbaden 1 Technische Universität Ilmenau 1 World Bank / Development Research Group / Poverty and Human Resources 1 bbw Hochschule 1 epubli GmbH 1
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Published in...
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Psychology & marketing 35 Journal of business research : JBR 30 International journal of advertising : the review of marketing communications 16 Journal of advertising research 15 Journal of promotion management : JPM 15 Journal of marketing management : MM 14 Journal of promotion management : innovations in planning and applied research 14 Journal of retailing and consumer services 14 International journal of advertising : the quarterly review of marketing communications 13 Journal of marketing communications 12 International journal of sports marketing & sponsorship 11 The journal of brand management : an international journal 11 The journal of product & brand management 11 Marketing letters : a journal of research in marketing 10 Young consumers : insight and ideas for responsible marketers 10 Journal of global marketing 9 Marketing intelligence & planning 9 Sport marketing quarterly : preferred journal of the Sport Marketing Association 9 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 8 Journal of advertising : official publication of the American Academy of Advertising 7 Journal of marketing management : JMM ; journal of the Academy of Marketing 7 Journal of travel and tourism marketing 7 European journal of marketing : EJM 6 Global business review 6 Health marketing quarterly 6 International journal of hospitality management 6 International journal of internet marketing and advertising : IJIMA 6 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 6 International journal of sport management and marketing : IJSMM 6 Journal of international consumer marketing 6 Asia Pacific journal of marketing and logistics 5 Celebrity, convergence and transformation 5 Journal of advertising 5 Journal of customer behaviour 5 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 5 Journal of sport management : the official journal of the North American Society of Sport Management 5 Journal of strategic marketing 5 Cogent business & management 4 European Sport management quarterly : ESMQ 4 International journal of Indian culture and business management 4
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Source
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ECONIS (ZBW) 957
Showing 1 - 50 of 957
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Editorial: Celebrating success : JBSED's global recognition and impact
Al-Hawaj, Abdullah Y.; Hamdan, Allam - In: Journal of business and socio-economic development 5 (2025) 1, pp. 1-2
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194386
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Sharing the spotlight : the benefits of having a celebrity competitor
Curran, Kevin; Lee, Eric Y.; Pfarrer, Michael D.; … - In: Journal of management 51 (2025) 5, pp. 1868-1896
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015386909
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When the face of the ad is bigger than the brand : how Zlatan Ibrahimović redefined advertising with athletes
Papp-Váry, Árpád Ferenc - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-31
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399726
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Influence of celebrity endorsements in advertisements on the purchasing intentions among higher education students
Mohan, R. - In: IIMT journal of management 2 (2025) 1, pp. 100-113
Purpose - This study explores the influence of celebrity endorsements on the purchasing intentions of higher education students. Understanding this impact is crucial as the use of celebrity endorsements in marketing continues to rise. Design/methodology/approach - A quantitative approach is...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015398225
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Buying future endorsements from prospective influencers on user-generated content platforms
Lanz, Andreas U.; Goldenberg, Jacob; Shapira, Daniel; … - In: Journal of marketing research 61 (2024) 5, pp. 839-857
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015168465
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Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto; Ono, Akinori - In: International journal of advertising : the review of … 43 (2024) 5, pp. 904-929
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014551085
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The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia
Febriyantoro, Mohamad Trio; Mulyadi, Tirta; Hendrayani, Eka - In: Cogent business & management 11 (2024) 1, pp. 1-15
Despite the growing popularity and commercial potential of live streaming, research on live streaming trade is still in its early stages. Moreover, previous studies have produced inconsistent results regarding the influence of digital celebrity perceptions on consumer shopping intentions....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014521061
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Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng; Ho, Jessica Sze Yin; Tan, Garry Wei-Han; … - In: International journal of consumer studies 48 (2024) 3, pp. 1-22
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014531757
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The power of endorsement in upcycled food promotion : investigating the moderating effect of perceived food familiarity
Jeon, Jiyeon; Shin, Heejin; Jeong, EunHa; Zhang, Xingyi - In: Journal of retailing and consumer services 80 (2024), pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015114682
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Public enemies? : the differential effects of reputation and celebrity on corporate misconduct scandalization
Han, Jung-Hoon; Pollock, Timothy G.; Paruchuri, Srikanth - In: Strategic management journal 45 (2024) 13, pp. 2727-2762
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015114795
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The effect of online customer reviews and celebrity endorsement on young female consumers' purchase intentions
Macheka, Theresa; Quaye, Emmanuel Silvia; Ligaraba, Neo - In: Young consumers : insight and ideas for responsible … 25 (2024) 4, pp. 462-482
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047379
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Is authenticity key? : mobilization by social media influencers versus celebrities and young people's political participation
Harff, Darian; Schmuck, Desirée - In: Psychology & marketing 41 (2024) 11, pp. 2757-2771
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015133893
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Leveraging celebrities with inconsistent attractiveness and credibility for charitable endorsement : A cue diagnosticity perspective
Gong, Heming; Bian, Xuemei; Zheng, Chundong - In: Journal of retailing and consumer services 78 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015095107
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Game On : The Interplay between Celebrity Endorsements and Peer Networks in the Video Game Industry
Vijayaraghavan, Sriniketh; Arora, Neeraj - 2023
This paper examines how celebrity endorsement and peer influence affect video game usage and sales using data from a large social network. To investigate these phenomena, we constructed a four-year longitudinal panel dataset of 1.2 million video game players from the popular game Dota 2. We...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014361069
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Celebrity endorsement in African context : TEARS model approach
Oteh, Ogbonnaya Ukeh; Oloveze, Ambrose Ogbonna; … - In: REGE revista de gestão 30 (2023) 4, pp. 334-347
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014431232
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Digital influencer's choice of product endorsement : a perspective of congruence
Feng, Nan; Zhao, Wenfan; Feng, Haiyang; Li, Minqiang; … - In: Journal of management science and engineering 8 (2023) 3, pp. 305-324
To infer product fitness information, consumers often consult digital influencers who exert effort to learn and evaluate product features and then propagate information to their followers. However, influencers' recommendations are not limited to products that exactly match their expertise, which...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014383274
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A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh; Parmar, Yadvinder; Kaur Ghuman, … - In: Global business review 24 (2023) 6, pp. 1251-1275
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014432918
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Mitigating the vampire effect of using celebrity in advertising : an eye-tracking approach
Chan, Terri H.; Chau, Bolton K. H - In: Journal of current issues and research in advertising 44 (2023) 4, pp. 453-472
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014444771
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Perceptions of Female Celebrity Abuse on Twitter : Initial Tweet Valence, Abuse Volume, and Observer Dark Tetrad Characteristic Effects
Hand, Christopher James; Ingram, Joanne; Glover, Kayleigh; … - 2023
Previous research into the relationship between victim-generated content, abuse received, and observer characteristics when considering Twitter abuse has been limited to studies involving male victims. In this study, we evaluated participant perceptions of female celebrity victims and the abuse...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014265222
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How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone; Werksman, Noah; Platt, Michael L.; … - In: Psychology & marketing 40 (2023) 4, pp. 723-734
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290848
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The role of brand silence and nostalgia in revitalizing traditional skincare products with advertising and celebrity endorsement strategy as a mediator
Tripathi, Vibhuti; Chandra, Tarunija - In: The journal of business and economic studies 26 (2023) 2, pp. 72-108
The purpose of this research is to identify the role of brand salience and nostalgia in the revitalization of traditional skincare products present in India. The study also examines the mediating role of advertising and celebrity endorsement strategy on these relationships. Exploratory and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014288866
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An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Frank, Björn; Mitsumoto, Shusei - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1091-1114
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014320228
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The Effect of Celebrity Endorsements on Crypto : Evidence from Initial Coin Offerings (ICOs)
White, Joshua T.; Wilkoff, Sean - 2023
We study the relation between celebrity endorsements of initial coin offerings (ICOs) and their outcomes. Celebrity endorsements have a substitute relation with pre-sales, but increase ex-ante success, resulting in more funds raised and a greater exchange listings. We find little evidence that...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014256747
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Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis; Kuanr, Abhisek; Pahi, Sampa Anupurba; … - In: Psychology & marketing 40 (2023) 1, pp. 27-47
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013465206
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The effect of celebrity endorsement on brand equity : a cross cultural comparison
Crespo, Cátia Fernandes; Ferreira, Alcina Gaspar; … - In: Journal of international consumer marketing 37 (2025) 1, pp. 1-22
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191953
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The influence of self-disclosure micro-celebrity endorsement on subsequent brand attachment : from an emotional connection perspective
Tser-Yieth, Chen; Yeh, Tsai Lien; Ya-Wen, Huang - In: The service industries journal 45 (2025) 2, pp. 228-255
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194279
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The diminishing halo effect : celebrities and negative events in marketing
Cui, Yuanyuan; Van Esch, Patrick; Eskridge, Brad; … - In: Business horizons 68 (2025) 2, pp. 181-195
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325150
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Event study analysis of immoral incidents and social activism in athlete endorsement
Cho, Sungho; Lee, Minyong; Kim, Taewoo - In: Sport, Business and Management : an international … 15 (2025) 1, pp. 83-102
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015272671
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Star power and economic shifts : celebrity entrepreneurship in the GCC
Yasin, Naveed; Khan, Mahwish J.; Ahmad, Fajr; Samhouri, Dina - In: ENTREPRENEURSHIP IN THE CREATIVE INDUSTRIES : …, (pp. 1-18). 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358125
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Power of the platform : exploring the promotional effect of influencers to make a difference
Kowalczyk, Christine M.; Mai, Enping; Waldsmith, Casey; … - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 369-395
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015339340
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What makes consumers purchase social media influencers endorsed organic food products
Kim, Minji; Kim, Hyelin; Ma, Zihui; Lee, Sooyeon - In: The Cornell hospitality quarterly 66 (2025) 2, pp. 245-252
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371699
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Impact of Celebrities Advertisement Towards College Students In Pollachi, Tamil Nadu
K, Gowri - 2022
Marketers have been using celebrities in commercials, print campaigns and promotions for years, because done properly, it works. Celebrities get the viewer’s attention, but whether they work to sell the product depends on proper celebrity casting. Purchase intension of customers after watching...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014080945
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Exploring the Effectiveness of Celebrity Endorsement on Sri Lankan Fashion Industry
V.H., Hewage; H.R.A.T, Ranaweera - 2022
Celebrity Endorsement (CE) strategy can be an effective competitive measure to differentiate a firm’s products from that of its competitors. However, there is a serious lack of prior research on assessing the effectiveness of celebrity endorsements on Sri Lankan fashion industry. Given this...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014083532
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The Impact of Celebrity Endorsement on Customer Purchase Intention with Relation to the Television Commercial
R.K., Kasunthika - 2022
Celebrity endorsers mean who engage to communicate appropriate message for receivers. Most of the time celebrity endorsers use to appeal the customers. For these advertisements, can be used more attractive, famous, and knowledgeable persons to endorse. Customer’s first impression can be...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014083604
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Celebrating (Tax) Justice in Baltimore
Lipman, Francine J. - 2022
Baltimore boasts more historic structures than any other American city. Nearly one-third of all its buildings, or more than 65,000 structures, are on the National Register of Historic Places. During the War of 1812, Francis Scott Key wrote “The Star-Spangled Banner” after watching bombs...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014085718
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Impact of Celebrity Endorsement on Yemeni Consumer’s Purchase Intention In Term of Brand Image - Thesis
Al-Awadhi, Reem - 2022
Using celebrities in commercial advertisements for introducing or promoting the brand considered a common practice among organizations to support the brand image. Celebrity endorsement strategy is considered as a popular and influential way to reach to a huge number of the consumer. The success...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014030598
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The Influence of Viral Marketing, Celebrity Endorse, and Brand Awareness on the Purchase Decision of Something Cosmetic Products
Usman, Osly; Zuhurifa, Nadinda Hanny - 2022
The rapid development of technology and information certainly has an impact on the way people shop, namely online shopping. The COVID-19 pandemic also made people have to use masks, where the use of masks can cause skin problems such as acne, bacterial infections, to eczema, besides that the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014030682
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Legitimize through endorsement
Gallice, Andrea; Grillo, Edoardo - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013325790
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Using Donald Trump's COVID-19 Vaccine Endorsement to Give Public Health a Shot in the Arm : A Large-Scale Ad Experiment
Larsen, Bradley J.; Hetherington, Marc; Greene, Steven; … - 2022
We report a large-scale randomized controlled trial designed to assess whether the partisan cue of a provaccine message from Donald Trump would induce Americans to get COVID-19 vaccines. Our study involved presenting a 27-second advertisement to millions of U.S. YouTube users in October 2021....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013291777
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Celebrity’s Endorsement through Social Media
Almutairi, Saif - 2022
Celebrity endorsement is a type of brand or product communication in which a celebrity aligns herself with the brand or the product. In traditional endorsements, the advertisers use a celebrity name or picture to represent the brand or the product. In this type of endorsement, an advertiser may...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013297532
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Celebrated econometricians: Katarina Juselius and Søren Johansen
Mosconi, Rocco; Paruolo, Paolo - In: Econometrics : open access journal 10 (2022) 2, pp. 1-4
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Impact of Celebrity Endorsement on Yemeni Consumer’s Purchase Intention in Term of Brand Image
Al-Awadhi, Reem - 2022
Using celebrities in commercial advertisements for introducing or promoting the brand considered a common practice among organizations to support the brand image. Celebrity endorsement strategy is considered as a popular and influential way to reach to a huge number of the consumer. The success...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013406020
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Drawing Attention to Attention : Celebrity Endorsements and Stock Mispricing
Huang, Yong; Ni, Xiaoran; Yu, Xuanying - 2022
We study the impact of celebrity endorsements, hiring celebrities as firm ambassadors, on stock mispricing. We find that celebrity endorsements can result in more severe stock mispricing for focal firms. Such an effect is stronger when endorsers are more popular. In addition, the occurrence of...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013406638
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Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
Herrando, Carolina; Martín de Hoyos, María José - In: International journal of consumer studies 46 (2022) 6, pp. 2288-2299
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013412140
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The development of reputational capital : how social media influencers differ from traditional celebrities
Hess, Alexandra C.; Dodds, Sarah; Rahman, Nadia - In: Journal of consumer behaviour 21 (2022) 5, pp. 1236-1252
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013413229
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Celebrity endorsement influence on destination image
Marković, Ivana; Radosavljević, Gordana; … - In: Naše gospodarstvo : NG 68 (2022) 4, pp. 66-74
Destination image influences the tourist decision-making process, and their intention to visit, revisit and recommend. Therefore, a positive destination image is considered one of the key destination success factors. Tourists will form the image according to their own or others' experiences and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014246621
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When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica; Shukla, Paurav; Rosendo-Rios, Veronica - In: International journal of advertising : the review of … 41 (2022) 4, pp. 771-795
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013209404
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Instagram celebrities and positive user responses : the mediating role of user "like"
Ahmadi, Arash; Fakhimi, Shahab; Ahmadi, Yavar - In: Journal of contemporary marketing science 5 (2022) 1, pp. 65-80
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013272731
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Using Donald Trump's COVID-19 Vaccine Endorsement to Give Public Health a Shot in the Arm : A Large-Scale Ad Experiment
Larsen, Bradley J.; Hetherington, Marc J.; Greene, Steven; … - National Bureau of Economic Research - 2022
We report a large-scale randomized controlled trial designed to assess whether the partisan cue of a provaccine message from Donald Trump would induce Americans to get COVID-19 vaccines. Our study involved presenting a 27-second advertisement to millions of U.S. YouTube users in October 2021....
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013190990
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Celebrity Endorsement : A New Outlook for Promotion
Arora, DR. Shubh; Singhal, Rashi; Kapoor, Rahul - 2022
Today Celebrity Endorsement has become a trend and perceptible as a win-win formula for product marketing and building of a brand. The instrument of celebrity endorsement has nowadays become a universal element in advertising and communication management. We can see that most of the products are...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014086835
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