Search Results - subject_exact:"Computerspiel"

The influence of flow and competitiveness on young adult non-professional gamers’ attitude and continued play intentions toward eSports

Bevan-Dye, Ayesha Lian; Van den Berg, Liandi - 2026

While the popularity of eSports continues to grow, academic research on the topic remains limited, particularly in the African context. To address this scholarly limitation, this study applied the stimulus-organism-response theory to determine the influence of flow and competitiveness on young...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015654730

What is the value of attention? : supply and demand estimation of attention in a mobile app setting

Orrenius, Johan - 2026

I study the digital market for attention in a freemium mobile game where users choose between paying with money or by watching 30-second video ads. Using unique event-level data, I estimate consumers' supply elasticity of attention. In the aggregate, a one percent higher price increases the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015564037

Digital tracking, gamification, social media, and AI : how technology influences motivation

Woolley, Kaitlin; Sharif, Marissa A. - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607933

Transition from e-commerce to q-commerce : analysing the impact of hyper-local delivery on the pricing strategies of risk-averse supply chain partners

Raju, Sarin; Ali, Rofin Thirunelvelikaran Mohammed; … - 2026

Hyperlocal delivery (HLD) refers to a novel model for delivering goods or services to customers within a very limited geographic area, typically within a few miles of their location, in a very short time. With more and more online retailers moving to HLD, it is imperative to analyse the impact...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015637531

Cooperation or confrontation? : an evolutionary game study on content clipping authorization in live streaming e-commerce under platform regulation

Luo, Feng; Zhao, Xinmiao; Xu, Tiantong - 2026

The rapid rise of live-streaming e-commerce has fostered a new "content clipping" model, in which secondary creators edit and republish anchors' live-streaming content to promote product sales. While this model can expand market reach and enhance revenue, it also introduces copyright disputes,...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015636947

Intellectual property and Esports : an overview of the game

Ramos, Andy; Muñoz-Torrero, Antonio - 2026

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015667923

Who gets a turn? : exploring multi-stakeholder collaboration in circular innovation and the role of gamification

Woy, Princess; Whalen, Katherine A.; Renström, Sara; … - 2025

Open innovation, especially through processes that support remote collaboration such as gamification, has the potential to support multi-stakeholder collaboration for circular innovation. This study explores how companies want to collaborate for circular innovation, specifically with end-users....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546338

Development of methods of artillery control for suppression of an enemy amphibious operation in video game simulations

Grishyn, Maksym; Maksymova, Oksana; Kirkopulo, Kateryna; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015549094

Into the virtual worlds : conceptualizing the consumer-avatar journey in virtual environments

Peng, Yue; Cowan, Kirsten; Ribeiro, Joel Lo - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373123

Gamification and economic behavior : geospatial insights into mobile exercise app usage in South Korea

Jang, Seongsoo; Kim, Jinwon; Kim, Changwook - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373283

Driving mobile app user engagement through gamification

Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374350

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Driving Mobile App User Engagement through Gamification

Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022

Book / Working Paper

"Coolness" and "joy" in games : factors influencing mobile game players' willingness to make in-game purchases

Ma, Yining; He, Wang - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015211059

Are games always fun and fair? : a comparison of reactions to different game-based assessments

Ohlms, Marie L.; Melchers, Klaus G. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338477

WeChat gamification : mobile payment impact on word of mouth and customer loyalty

Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190420

Hybridization of human resource management practices at South Korean online game firms : the effects of inter-organizational networks

Yoon, Francis K. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015191570

Exploring the orientation towards metaverse gaming : contingent effects of VR tools usability, perceived behavioural control, subjective norms and age

Mandal, Santanu; Dubey, Ritesh Kumar; Basu, Bhaskar; … - 2025

The Gen-Z, who are deemed digital natives, have shown interest in the metaverse. The emergence of augmented reality (AR), virtual reality (VR), and mixed reality (XR) technologies in recent years has fuelled the increased interest in metaverse gaming. However, extant literature is yet to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192343

Personalized content, engagement, and monetization in a mobile puzzle game

Pape, Louis-Daniel; Helmers, Christian; Iaria, Alessandro; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015181873

Longitudinal perceptions of gamified loyalty programs (GLPs) : a mix of slot machines and entertainment toys

Lopes, José Varela; Casais, Beatriz - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015416699

Sequential pricing on multisided platforms

Bontems, Philipe; Hamilton, Stephen F.; Lepore, Jason J. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015471145

Unlocking playful dimensions : developing and validating a scale for assessing video game-related hedonic experiences

Abbasi, Amir Zaib; Ding Hooi Ting; Hlavacs, Helmut; … - 2025

This study aims to develop and validate an instrument to measure video game-related playful consumption experiences (PCEs), assessing a player's imaginal, emotional, and sensory experiences during video gameplay. We initially conceptualize the theoretical framework of video game-related PCEs....

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015433395

Digital gaming and the advertising landscape

Hera, Teresa de la - 2025 - First edition.

Acknowledgements, Preliminary Notes, Preface, Introduction, Part I: Digital Games as an Advertising Medium, Part II. Persuading Players though Digital Games, Part III. Advertising through Digital Games, References Ludography Index

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015595780

Skin in the game : the returns of digital assets from computer games

Reichenbach, Felix - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015551316

Streaming platform games : construction of the core

Dietzenbacher, Bas; Núñez Lugilde, Iago; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015554825

Gamification in virtual sales training : evidence from a field experiment

Frieß, Maximilian - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015519691

Strolling down memory card lane : nostalgia, age, and video game remakes

Butcher, Luke; Toh, Adrian - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015526651

Paying while playing : examining the influence of interaction with gamified elements in fantasy sports on in-app spending

Gupta, Keshav; Su, Yiran; Kunkel, Thilo; Funk, Daniel C. - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015586607

How star power drives video game success

Marchand, André; Weber, Nicolas Robin - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015586928

Innovation in the esports servicescape : a media business research agenda

McCauley, Brian; Berndt, Adele; Helmefalk, Miralem; … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015583537

Microfoundations in international entrepreneurship : an analysis in the video game sector

Souza, Yeda Swirski de; Jesus, Anderson da Cunha; … - 2025

Studies about resources and capabilities have contributed to a better understanding of how small and recent companies perform in international entrepreneurship (IE). This study contributes proposing a model that combines in a dynamic approach IE and microfoundations related to individual...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015626072

Empathy and emotional labor : the role of virtual streamers in driving PC game players' in-game purchases

Li, Qingzhen; He, Wang - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638516

Virtual consumption in luxury brands : consumer purchase motivations of virtual luxury fashion in virtual worlds

Liu, Tong; Tan, Caroline Swee Lin; Rodriguez, Carolina … - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015650604

Unlocking the power of gamification for customer engagement : a review and research agenda

Panwar, Diksha; Bohara, Sailaja; Chaudhary, Shivendra Singh - 2025

Gamification has emerged as a potent strategy for boosting consumer engagement in marketing over recent years. This research synthesizes existing literature to pinpoint gaps and propose a future research agenda. A systematic literature review and bibliometric analysis of 43 Scopus-indexed...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015636893

Learning by gaming : nonwork-to-work enrichment among successful massive multiplayer online gamers

Beigi, Mina; Ayoobzadeh, Mostafa; Shirmohammadi, Melika - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015543302

Trusting the virtual, traveling the real : how destination trust in video games shapes real-world travel willingness through player type differences

Ben Arbia, Mohamed; Bouzaabia, Rym; Beck, Marie - 2025

As video games increasingly replicate real-world locations, they have become powerful tools influencing players' perceptions and behaviors toward travel destinations. Based on the principles of Transfer Trust Theory (TTT), this research investigates how the trust established in a destination...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015558571

Rhythm of the game : how time-of-day and gamification rewards influence pay-what-you-want payments

Mehrotra, Vishal; Roy, Rajat - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015561274

There is business like show business! : what marketing scholars and managers can learn from 40 years of entertainment science research

Behrens, Ronny; Kupfer, Ann-Kristin; Hennig-Thurau, Thorsten - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015508987

Engagement in platform markets : a (video) game changer?

Crombrugge, Michiel van; Stremersch, Stefan - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015509061

Jugendliche mit Migrationshintergrund in digitalen Jugendszenen : eine empirische Analyse des Österreichischen Instituts für Jugendkulturforschung

Heinzlmaier, Bernhard; Khittel, Stefan R. F.; Gferer, Natali - 2025

Jugendliche mit Migrationshintergrund sind in Österreichs digitalen Szenen besonders stark vertreten - insbesondere in der Social-Media-, Gaming- und muslimischen Szene. Diese so genannten Szenen sind Netzwerke von Personen, die gemeinsame Interessen, Werte und Ausdrucksformen teilen. Das zeigt...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015667821

Learning through games : facilitating meaning-making in online exchanges

Cherrington, Ruth; Manolchev, Constantine; Alexander, Allen - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015055565

The business value of gamification

Jacobides, Michael G.; Ma, M. Dalbert; Trantopoulos, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014583871

How do entrepreneurs create indirect network effects on digital platforms? : A study on a multi-sided gaming platform

Ojala, Arto; Lyytinen, Kalle - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014565140

How reviews influence product usage post-purchase : an examination of video game playtime

Philp, Matthew; Nepomuceno, Marcelo Vinhal - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014547395

Does sex sell? : gender representation, sexualization, and violence on video game covers and their impact on sales

Valentowitsch, Johann - 2024

This study examines the cover design of 1,113 video games. Based on cue utilization theory, it is argued that video game covers represent important product cues that should affect sales as consumers evaluate them before purchasing. Analysis of the data shows that the depiction of male and female...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014551017

The development and testing of a pictogram signaling advertising in online videos

Boerman, Sophie C.; Rozendaal, Esther; Reijmersdal, Eva … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014551030

Exploring entertainment utility from football games

Pawlowski, Tim; Rambaccussing, Dooruj; Ramirez, Philip; … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553307

HurricaneLog : a serious game for data collection and analysis of hurricane preparedness and response operations

Pereira, Thiago Correia; Aloise, Daniel; Rancourt, … - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015101630

Game on! A state-of-the-art overview of doing business with gamification

Sharma, Wamika; Lim, Weng Marc; Kumar, Satish; Verma, Aastha - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015076074

Exploring virtual goods purchase intentions : an integrated SEM-NCA approach in online gaming

Mkedder, Nadjim; Bakır, Mahmut; Aldhabyani, Yaser - 2024

Purpose Virtual goods consumption has risen dramatically in recent years. Recognizing the benefits of virtual goods in generating revenue for online game companies, marketers strive to understand the motives behind virtual goods purchases. We investigated the direct and indirect effects of...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015077461

Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps

Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014485716

Should gig platforms decentralize dispute resolution?

Lee, Wee Kiat; Cui, Yao - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014533624