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Year of publication
Subject
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Conjoint-Analyse 1,780 Conjoint analysis 1,750 Konsumentenverhalten 656 Consumer behaviour 649 Theorie 586 Theory 583 Marktforschung 378 Market research 368 Deutschland 263 Germany 245 Willingness to pay 231 Zahlungsbereitschaftsanalyse 231 Conjoint Measurement 229 Experiment 204 Präferenztheorie 187 Theory of preferences 186 conjoint analysis 162 Diskrete Entscheidung 88 Discrete choice 85 Decision 74 Entscheidung 74 Preismanagement 74 Pricing strategy 74 Produktgestaltung 72 USA 70 United States 70 Beziehungsmarketing 66 Product design 65 Relationship marketing 65 Estimation 58 Schätzung 58 Bayes-Statistik 57 Bayesian inference 57 Marktsegmentierung 53 Market segmentation 51 Messung 49 Innovation 48 Markenimage 48 Brand image 47 Herkunftsbezeichnung 45
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Online availability
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Undetermined 414 Free 354 CC license 19
Type of publication
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Article 1,201 Book / Working Paper 694
Type of publication (narrower categories)
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Article in journal 908 Aufsatz in Zeitschrift 908 Aufsatz im Buch 227 Book section 227 Hochschulschrift 204 Graue Literatur 167 Non-commercial literature 167 Thesis 163 Working Paper 150 Arbeitspapier 139 Dissertation u.a. Prüfungsschriften 48 Bibliografie enthalten 25 Bibliography included 25 Aufsatzsammlung 18 Case study 15 Collection of articles of several authors 15 Fallstudie 15 Sammelwerk 15 Conference paper 11 Konferenzbeitrag 11 Collection of articles written by one author 9 Sammlung 9 Article 8 Festschrift 6 Konferenzschrift 4 Conference proceedings 3 Lehrbuch 3 Reprint 3 Systematic review 2 Textbook 2 Übersichtsarbeit 2 Accompanied by computer file 1 Amtsdruckschrift 1 Elektronischer Datenträger als Beilage 1 Fallstudiensammlung 1 Government document 1 Handbook 1 Handbuch 1 Mikroform 1 Research Report 1
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Language
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English 1,354 German 521 Undetermined 17 French 5 Dutch 1
Author
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Huber, Frank 35 Herrmann, Andreas 28 Sattler, Henrik 28 Baier, Daniel 24 Gustafsson, Anders 24 Goos, Peter 22 Teichert, Thorsten 22 Rao, Vithala R. 19 Green, Paul E. 18 Eggers, Felix 17 Steiner, Winfried J. 17 Allenby, Greg M. 16 Vandebroek, Martina 15 Bauer, Hans H. 14 Helm, Roland 14 Brusch, Michael 13 Wedel, Michel 13 Steiner, Michael 12 DeSarbo, Wayne S. 11 Hundsdoerfer, Jochen 11 Louviere, Jordan J. 11 Lusk, Jayson L. 11 Shepherd, Dean A. 11 Skiera, Bernd 11 Kessels, Roselinde 10 Srinivasan, V. 10 Toubia, Olivier 10 Tscheulin, Dieter K. 10 Vandebroek, Martina L. 10 Gaul, Wolfgang 9 Hauser, John R. 9 Meißner, Martin 9 Moskowitz, Howard R. 9 Otter, Thomas 9 Voeth, Markus 9 Backhaus, Klaus 8 Blaufus, Kay 8 Dellaert, Benedict G. C. 8 Gensler, Sonja 8 Hensel-Börner, Susanne 8
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Institution
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Verlag Dr. Kovač 8 Springer Fachmedien Wiesbaden 4 Edward Elgar Publishing 2 Friedrich-Schiller-Universität Jena 2 Technische Universität Clausthal 2 AMACOM 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1 Brandenburgische Technische Universität Cottbus 1 Center of Market Oriented Product and Production Management 1 Deutscher Universitäts-Verlag GmbH 1 Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen 1 Dike Verlag 1 Dr. Rainer Hampp <Firma> 1 Erasmus Research Institute of Management 1 Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA 1 Handelshögskolan <Göteborg> 1 International Growth Centre <London> 1 Johannes Gutenberg-Universität Mainz 1 National Bureau of Economic Research 1 Nomos Verlagsgesellschaft 1 Shaker Verlag 1 Technische Universität Braunschweig 1 USA / Agency for International Development 1 University of Adelaide / School of Economics 1 University of Glasgow / Department of Economics 1 Universität Hohenheim / Institut für Agrar- und Sozialökonomie in den Tropen und Subtropen 1 Universität Rostock 1 Universität Trier / Lehrstuhl für Marketing und Innovation 1 Universitätsverlag Ilmenau 1 Westfälische Wilhelms-Universität Münster 1 Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 1 Wirtschaftswissenschaftliche Fakultät, Universität Regensburg 1
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Published in...
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Conjoint measurement : methods and applications 54 SpringerLink / Bücher 27 Journal of business economics : JBE 25 Journal of marketing research : JMR 22 Conjoint measurement : methods and applications ; with 91 tables 21 Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele 19 Marketing science 19 Fundamentals of marketing research ; Vol. 6 17 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 16 American journal of agricultural economics 15 European journal of operational research : EJOR 15 Journal of business research : JBR 15 Europäische Hochschulschriften / 5 14 Gabler Edition Wissenschaft 13 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 12 Management science : journal of the Institute for Operations Research and the Management Sciences 12 Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 12 Marketing : ZFP ; journal of research and management 11 Springer eBook Collection / Business and Economics 11 Agricultural and resource economics review : ARER 10 Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics 10 International journal of consumer studies 10 Technological forecasting & social change : an international journal 10 Jahrbuch der Absatz- und Verbrauchsforschung 9 Journal of agricultural and applied economics 9 Journal of food products marketing 9 KBI 9 Marketing letters : a journal of research in marketing 9 Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis 9 Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung 9 Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik 8 Die Betriebswirtschaft : DBW 8 International journal of contemporary hospitality management 8 International journal of hospitality management 8 Arbeitspapier / Institut für Marketing, Universität Mannheim 7 Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB) 7 Energy economics 7 International journal of market research : JMRS ; the journal of the Market Research Society 7 Journal of international food & agribusiness marketing : JIFAM 7 Research 7
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Source
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ECONIS (ZBW) 1,790 USB Cologne (EcoSocSci) 82 EconStor 20 RePEc 3
Showing 1 - 50 of 1,895
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Bank-advisor certification and willingness to pay for sustainable finance products
Holzheu, Katharina; Wekhof, Tobias - 2025
We examine Swiss retail investors' willingness to pay (WTP) for sustainable finance products and the influence of bank advisor certification. In a hypothetical choice experiment with a randomized controlled trial (RCT), we assigned participants to either a priming treatment with a bank advisor...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015175523
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Green loyalty? : Unveiling consumer preferences in sustainable temporary loyalty programs
Krampe, Caspar; Groot, Anne-Jeth de; Hurst, William - In: Cleaner and responsible consumption 16 (2025), pp. 1-13
Almost every food retailer offers them - temporary loyalty programs (TLPs). TLPs aim to enhance customer loyalty by offering enticing, product-based incentives. However, an emerging concern arises regarding the sustainability impact of these programs, and consumers have started questioning the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396753
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Discrete choice in marketing through the lens of rational inattention
Turlo, Sergey; Fina, Matteo; Kasinger, Johannes; … - In: Quantitative marketing and economics : QME 23 (2025) 1, pp. 45-104
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Selective revealing for building ecosystems : a conjoint experiment with managers of established firms
Neudert, Pia Kerstin; Kreutzer, Markus; … - In: R & D management 55 (2025) 2, pp. 365-384
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Why do bureaucrats want mandatory training? : a conjoint mixed-methods analysis of individual learning preferences in German, Norwegian, and South Korean donor agencies
Tangianu, Alessandra; Esser, Daniel E.; Janus, Heiner - 2025
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Willingness to pay for sustainability : the interplay between voluntary actions and forced choices
Mydland, Ørjan; Hinterhuber, Andreas; Malasevska, Iveta; … - In: Scandinavian journal of hospitality and tourism 24 (2024) 3, pp. 317-331
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015189178
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FOMO and the ICO : the changing salience of quality signals
Schillebeeckx, Simon J. D.; Tazhibaev, Sandzhar; … - In: Digital business 4 (2024) 2, pp. 1-13
The manuscript investigates whether the individual personality trait, Fear of Missing Out (FOMO)-typically considered negative-influences the willingness of individuals to contribute to Initial Coin Offerings (ICOs), a phenomenon that emerged after the blockchain revolution. We conducted both...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190962
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Biophilic urban hotel design and restorative experiencescapes
Suess, Courtney; Legendre, Tiffany S.; Hanks, Lydia - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 8, pp. 1572-1593
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How to finance green investments? : the role of public debt
Kantorowicz, Jaroslaw; Collewet, Marion; DiGiuseppe, Matthew - In: Energy policy : the international journal of the … 184 (2024), pp. 1-12
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Survey-based insights from choice-based conjoint analyses on customer preferences for company characteristics of life insurers
Hanika, Moritz; Gatzert, Nadine - In: Risk management and insurance review 27 (2024) 4, pp. 451-482
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Consumer preferences for worker and supply chain risk mitigation in the beef supply chain in response to COVID-19 pandemic
Sumrow, Shalynn; Hudson, Darren; Sarasty, Oscar; … - In: Agribusiness : an international journal 40 (2024) 1, pp. 299-315
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Multimodal preference heterogeneity in choice-based conjoint analysis : a simulation study
Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 94 (2024) 1, pp. 137-185
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014494374
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Is intent to migrate irregularly responsive to recent German asylum policy adjustments?
Beber, Bernd; Ebert, Cara; Sievert, Maximiliane - 2024
We investigate the extent to which asylum policies that aim to deter individuals from migrating irregularly in fact do so. We specifically consider effects of Germany's recent and high-profile asylum policy adjustments, which include accelerated asylum decision processes, the prospect of asylum...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014495681
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The importance of effectiveness versus transparency and stakeholder involvement in citizens' perception of public sector algorithms
König, Pascal D.; Felfeli, Julia; Achtziger, Anja; … - In: Public management review 26 (2024) 4, pp. 1061-1082
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How EMNEs and DMNEs can attract applicants in emerging and developed countries : a cross-national conjoint analysis on the role of country-of-origin and CSR
Bich Ngoc Le; Morschett, Dirk - In: International journal of human resource management 35 (2024) 8, pp. 1449-1485
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Motivating change in commuters' mobility behaviour : digital nudging for public transportation use
Zimmermann, Sina; Schulz, Thomas; Hein, Andreas; … - In: Journal of decision systems 33 (2024) 1, pp. 79-105
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Navigating the crossroads of finance and politics : assessing the representativeness of ESG pension investment legislation
Vásquez Duque, Omar - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014525407
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Is intent to migrate irregularly responsive to recent German asylum policy adjustments?
Beber, Bernd; Ebert, Cara; Sievert, Maximiliane - 2024
We investigate the extent to which asylum policies that aim to deter individuals from migrating irregularly in fact do so. We specifically consider effects of Germany's recent and high-profile asylum policy adjustments, which include accelerated asylum decision processes, the prospect of asylum...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014528270
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Learning the value of Eco-Labels : the role of information in sustainable decisions
Hirmas, Alejandro; Engelmann, Jan - 2024
Sustainability ratings help consumers understand the environmental impact of their purchases. Such ratings have increased the consumers' sustainable choices in the electrodomestics and housing markets. In the particular case of energy labels, sustainable products are also associated with private...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014512915
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One-stage product-line design heuristics : an empirical comparison
Baier, Daniel; Voekler, Sascha - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 73-107
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Separating substitution and psychological effects of price with a two-step conjoint approach : application to luxury goods
Yao, Alex Yao; Yang, Sha; Sudhir, K. - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 344-361
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Policy preferences in response to large forced migration inflows
Allen, William L.; Ruiz, Isabel; Vargas-Silva, Carlos - In: World development : the multi-disciplinary … 174 (2024), pp. 1-13
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What procedures matter to social acceptance of mining? : a conjoint experiment in Peru
Okada, Isamu - In: World development : the multi-disciplinary … 183 (2024), pp. 1-10
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Academic success is in the eye of the beholder : understanding scholars' implicit appointment preferences through adaptive choice-based conjoint analysis
Graf, Laura; Rimbeck, Marlen; Stumpf-Wollersheim, Jutta; … - In: Journal of business economics : JBE 94 (2024) 5, pp. 725-761
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015045196
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Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Sablotny-Wackershauser, Verena; Lichters, Marcel; Guhl, … - In: Journal of the Academy of Marketing Science 52 (2024) 3, pp. 610-633
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015047909
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Willing to wait? : acceptance of load management at e-vehicle charging stations in Germany
Fabianek, Paul; Madlener, Reinhard - 2024 - Revised February 2025
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Venturing into the future : exploring venture capitalists' decision-making criteria for cellular agriculture startups
Baumann, Fabian; Mehlhorn, Marc - 2024
Objective: The objective of the article is to explore the investment decision criteria of venture capitalists (VCs) in the cellular agriculture industry, focusing particularly on the initial screening phase. It seeks to understand the relative importance of various criteria that VCs consider...
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Measuring Multidimensional Social Identification Using a Conjoint Experiment
Göbel, Sascha; Traunmüller, Richard; Schmidt-Catran, … - 2023
The concept of social identity has gained prominence among empirical social scientists in the recent past. Yet, its measurement remains elusive. Despite a multiplicity of approaches, no measure currently exists that provides a holistic, multidimensional, and relative assessment of subgroups and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014346904
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Study of the competitiveness of industrial parks using conjoint analysis
Kohut, Iryna; Lebid, Tetyana; Fedushko, Solomiia; … - In: Research in globalization 6 (2023), pp. 1-7
In an environment of high competition, globalization, war and certain restrictions of the World Trade Organi­ zation, Ukraine is forced to look for new ways to revive its economy. Today, one of the tools for the future development of Ukraine's economy is the creation, development and operation...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014429070
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The importance of green certification labels/badges in online hotel booking choice : a conjoint investigation of consumers' preferences pre- and post-COVID-19
Assaker, Guy; O'Connor, Peter - In: The Cornell hospitality quarterly 64 (2023) 4, pp. 401-414
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Omitted budget constraint bias and implications for competitive pricing
Pachali, Max J.; Kurz, Peter; Otter, Thomas - In: Journal of marketing research 60 (2023) 5, pp. 968-986
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014384296
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Investment guarantees in financial products : an analysis of consumer preferences
Luca, Daliana; Schmeiser, Hato; Schreiber, Florian - In: The Geneva papers on risk and insurance - issues and … 48 (2023) 4, pp. 906-940
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014372044
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Does symbolic representation through class signalling appeal to voters? : evidence from a conjoint experiment
Weisstanner, David; Engler, Sarah - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014365360
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The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets
Davvetas, Vasileios; Sichtmann, Christina; Saridakis, … - In: Journal of international marketing 31 (2023) 3, pp. 19-40
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Order in multi-attribute product choice decisions : evidence from discrete choice experiments combined with eye tracking
Zuschke, Nick - In: Journal of behavioral decision making 36 (2023) 4, pp. 1-26
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What are the priorities of bureaucrats? : evidence from conjoint experiments with procurement officials
Tukiainen, Janne; Blesse, Sebastian; Bohne, Albrecht; … - 2023 - This version: December 6, 2022
While effective bureaucracy is crucial for state capacity, its decision-making remains a black box. We elicit preferences of 900+ real-world public procurement officials in Finland and Germany. This is an important pursuit as they report having sizeable discretion and minimal extrinsic...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013482661
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Using conjoint analysis for a value estimation of the consumption attributes of online performances
Bo-Hyun, Baek - In: Cogent business & management 10 (2023) 3, pp. 1-16
Since online performances are new service, consumer confusion is occurring due to the absence of a product composition strategy. Therefore, this study derived the major attributes of online performance and estimates the value of each consumption attribute. As a result, it was found that the...
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Effective domestic tourism advertising layout : lithuanian perspective
Grigaliūnaitė, Viktorija; Pilelienė, Lina - In: Central European business review : CEBR 12 (2023) 5, pp. 93-116
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014525460
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Between benefit and risk : how entrepreneurs evaluate corporate investors
Weniger, Stefanie; Jarchow, Svenja - In: Journal of business economics : JBE 93 (2023) 5, pp. 783-816
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014322360
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Institutional investors' preferences in green bonds and ESG criteria : a focus on German-speaking europe
Rozkov, Deniss; Idema, Hendrik - In: Managing global transitions : international research journal 21 (2023) 2, pp. 149-169
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014308525
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What are the Priorities of Bureaucrats? Evidence from Conjoint Experiments with Procurement Officials
Tukiainen, Janne; Blesse, Sebastian; Bohne, Albrecht; … - 2023
While effective bureaucracy is crucial for state capacity, its decision-making remains a black box. We elicit preferences of 900+ real-world public procurement officials in Finland and Germany. This is an important pursuit as they report having sizeable discretion and minimal extrinsic...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014263185
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The relative impact of health communication conveyed via quick response codes : a conjoint experiment among young thai consumers doing grocery shopping
Fagerstrøm, Asle; Eriksson, Niklas; Khamtanet, Sirinna; … - In: Health marketing quarterly 40 (2023) 2, pp. 206-225
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014295149
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Globalisation and automation as sources of labour-market competition, and support for European Union unemployment insurance
Burgoon, Brian; Buzzelli, Gregorio; Nicoli, Francesco; … - 2023
Societies and economies are experiencing deep and intertwined structural changes that may unsettle the perceptions European citizens have of their economic and employment security. Such labour-market perceptions are likely in turn to alter people's political positions. For instance, those...
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What are the important factors promoting connection to municipal water supplies : people's preferences for water services in Dagon South Township, Yangon City, Myanmar, assessed using a randomized conjoint experiment
Muraoka, Hiromichi; Kawata, Keisuke - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015045143
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The price penalty on meat substitutes : consumers prefer reduced meat portions over novel meat alternatives and authentic vegetarian dishes : final stage of a registered report
Lemken, Dominic; Langen, Nina - In: Q open : a journal of agricultural, climate, … 3 (2023) 1, pp. 1-27
Due to growing health and environmental problems related to the overconsumption of meat in western diets, we investigated consumer demand for dishes that reduce or replace beef with: (1) plant-based products that mimic the functionality and taste, (2) authentic plant-based ingredients that just...
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Using GPT for Market Research
Brand, James; Israeli, Ayelet; Ngwe, Donald - 2023
Large language models (LLMs) have quickly become popular as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners who aim to understand consumer...
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Pay-for-performance, job attraction, and the prospects of bureaucratic representation in public organizations : evidence from a conjoint experiment
Pedersen, Mogens Jin; Favero, Nathan; Park, Joohyung - In: Public management review 27 (2025) 1, pp. 273-296
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How emerging-market brands can overcome a weak country image
Raji, Mustafa; Magnusson, Peter; Martirosyan, Yuri - In: International marketing review 42 (2025) 1, pp. 128-148
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Individual Preferences Toward Inward Foreign Direct Investment : A Conjoint Survey Experiment
Tanaka, Ayumu; Itō, Banri; Jinji, Naoto - 2022
In democratic societies, public attitudes toward foreign direct investment (FDI) can influence FDI policy as in other policy areas but have been largely ignored in FDI literature. To bridge this gap, we investigate individual preferences toward inward FDI. We employ a conjoint survey experiment...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014076876
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Important Factors Affecting Transportation for Shippers and Potential Demand for NSR : A Conjoint Analysis of Japan
Yamaguchi, Shinichi; Komuro, Kei; Tanabe, Shinnosuke; … - 2022
This study utilized choice-based conjoint analysis, along with conditional logit to identify the following three research questions: RQ1: Which factor of the route is important for sippers in marine transport? RQ2: What is the potential demand for the NSR? How does the shipping cost alter the...
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