Search Results - subject_exact:"Demarketing"

Green Marketing: Empirische Erkenntnisse zur Konsumentenwahrnehmung von Ökologie-orientierten Repositionierungsversuchen etablierter Marken

Hesse, Andreas - 2022

Der vorliegende Beitrag präsentiert empirische Erkenntnisse zu Konsumentenwahrnehmungen von sogenannten Green-Marketing-Aktivitäten. Dabei wird bewusst ein Fokus auf Aktivitäten von etablierten Marken gelegt, die nach einer Ökologie-orientierten Auffrischung ihres Images streben. Dabei...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013286392

Green Marketing : empirische Erkenntnisse zur Konsumentenwahrnehmung von Ökologie-orientierten Repositionierungsversuchen etablierter Marken

Hesse, Andreas - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013279291

Decoding demarketing advertising effects through the IMC lens : the role of earned and paid media

Yoon, Hye Jin; Lee, Yoon-Joo; Sun, Shuoya - In: International journal of advertising : the review of … 43 (2024) 8, pp. 1366-1391

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194158

Please do not buy our brand : how consumers respond to green-demarketing messages

Herm, Steffen; Möller-Herm, Jana; Wache, Catalina; … - In: Forum Markenforschung 2021 : Tagungsband der Konferenz …, (pp. 105-118). 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014276969

Demarketing for sustainability : a review and future research agenda

Lawrence, Jeevan; Mekoth, Nandakumar - In: International journal of consumer studies 47 (2023) 6, pp. 2157-2180

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014427267

Signaling nothing : motivating the masses with status signals that encourage anti-consumption

Armstrong Soule, Catherine A.; Sekhon, Tejvir Singh - In: Journal of macromarketing 42 (2022) 2, pp. 308-325

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013257882

"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign

Hesse, Andreas; Rünz, Sofie - In: Journal of marketing communications 28 (2022) 3, pp. 232-252

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013371012

Marketing, congestion, and demarketing in Utah's National Parks

Drugova, Tatiana; Kim, Man-Keun; Jakus, Paul M. - In: Tourism economics : the business and finance of tourism … 27 (2021) 8, pp. 1759-1778

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012794880

Selektives Demarketing : partielle Explikation kundenseitiger Verhaltenweisen und marketingethischer Reflexion

Qushta, Jassir - 2021 - 1. Auflage

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012586387

A digital response system to mitigate overtourism : the case of Dubrovnik

Camatti, Nicola; Bertocchi, Dario; Carić, Hrvoje; … - In: Journal of travel and tourism marketing 37 (2020) 8/9, pp. 887-901

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012415310

Matching green messages with brand positioning to improve brand evaluation

Luz, Victoria Vilasanti da; Mantovani, Danielle; … - In: Journal of business research : JBR 119 (2020), pp. 25-40

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012416925

Resolving the jeopardies of consumer demand : revisiting demarketing concepts

Chaudhry, Peggy E.; Cesareo, Ludovica; Pastore, Alberto - In: Business horizons 62 (2019) 5, pp. 663-677

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012118527

Why broadened marketing has enriched marketing

Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011919210

Materialism and the boomerang effect of descriptive norm demarketing : extension and remedy in an environmental context

Yakobovitch, Nadav; Grinstein, Amir - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 1, pp. 91-107

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011506044

Up in smoke : demarketing and consumer smoking cessation

White, Christopher J.; Thomas, Harrison - In: International journal of consumer studies 40 (2016) 1, pp. 75-82

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011539779

World Heritage site as a label in branding a place

Hassan, Azizul; Rahman, Mizan - In: Journal of Cultural Heritage Management and Sustainable … 5 (2015) 3, pp. 210-223

Purpose – The purpose of this paper is to argue that the World Heritage Site (WHS) status as a label plays an important role in branding, creating awareness among the tourists and promoting a specific place – be it natural or cultural. Design/methodology/approach – The study is based on...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014847775

Less in more : is a green demarketing strategy sustainable?

Armstrong Soule, Catherine A.; Reich, Brandon J. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1403-1427

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011405575

Inter-market variability in CO2 emission-intensities in tourism : implications for destination marketing and carbon management

Gössling, Stefan; Scott, Daniel; Hall, Colin Michael - In: Tourism management : research, policies, practice 46 (2015), pp. 203-212

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010486231

Demarketing

Bradley, Nigel (ed.); Blythe, Jim (ed.) - 2014

1. Demarketing : an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- 2. Synchromarketing / Maria Pilar Martinez-Ruiz -- 3. Synchromarketing : demarketing places / Gary Warnaby and Dominic Medway -- 4. Countermarketing in a wicked problem context...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014499024

Demarketing

Bradley, Nigel (ed.); Blythe, Jim (ed.) - 2014

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010204535

Selektives Demarketing : wie werden Unternehmen unerwünschte Kunden wieder los? : how companies get rid of unprofitable customers

Mai, Robert; Hoffmann, Stefan; Schmidt, Daniel - In: Die Betriebswirtschaft : DBW 74 (2014) 5, pp. 305-330

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010413302

Toward sustainability : public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world

Varadarajan, Rajan - In: Journal of international marketing 22 (2014) 2, pp. 1-20

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010382165

Demarketing und Desinvestition als strategische Option für Unternehmen : Management eines strategischen Rückzugs

Matthiessen, Nils - 2013

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009748051

Has marketing come full circle? Demarketing for sustainability

Sodhi, Kamaljit - In: Business Strategy Series 12 (2011) 4, pp. 177-185

Purpose – The increasing emphasis on sustainable practices requires innovative strategies and responses from the marketer. The fundamental purpose of marketing is re‐viewed in the light of growing demands for quality of life and the sustainability of resource use, and responsibility to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014689462

Factors affecting the demarketing of cigarette smoking in Palestine

Salem, Mohammad Zedan Yehia - In: International journal of arab culture, management and … 1 (2010) 4, pp. 340-358

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008825835

Benefit Segmentation of Gutkha Market: A Study in the State of Gujarat

Panwar, J. S. - In: Vision 12 (2008) 3, pp. 31-38

Purpose: The Research Question examined in this paper is why people consume gutkha? Is there any specific perceived benefit from consumption? If yes, could this help identify various segments of gutkha consumers for evolving some more focused social marketing strategy to wean people away from...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011137578

Ethical Issues Related to the Mass Marketing of Securities

Coyne, Michael; Traflet, Janice - In: Journal of Business Ethics 78 (2008) 1, pp. 193-198

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10005719487