Design thinking is an innovative methodology that may be applied by small and medium enterprises which emphasizes a human-centered approach to problem-solving, facilitating the creation of novel solutions for complex and open-ended challenges like the development of new products. Despite its...

Sustainable product development requires integrating eco- and open innovation. Traditional Design Thinking (DT), while effective for iterative product improvement, often lacks the capability to address environmental considerations comprehensively, necessitating new approaches to balance consumer...

Frugal Innovation (FI) offers cost-effective, value-creating solutions that are especially relevant for Micro, Small, and Medium Enterprises (MSMEs) operating under significant resource constraints. Despite the growing interest in FI, micro-entrepreneurs (micropreneurs) often lack a clear,...

This study advances the theoretical and practical understanding of meaning-driven innovation by proposing a modified design thinking (DT) framework grounded in hermeneutic principles. Unlike conventional DT approaches that prioritize user needs and problem-solving, this research reframes...

Entrepreneurship is a driving force in finding a source of income for an unemployed group. Entrepreneurs should design their products/services by emotionally connecting to their customers. This study attempts to develop a model by making use of structural equation modeling techniques for...

This article examines how design thinking and artificial intelligence (AI) work together and what it means for the design sector. The goal is to understand how AI technologies may advance the design process, encourage innovation, and produce more individualized and user-centric solutions. This...

Design thinking has been recognized as an effective method of problem-solving, encompassing both problem finding and problem solving in a VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) environment. To that end, we are enhancing design activities that involve various stakeholders,...

Organizations in a wide array of fields and disciplines are increasingly using design thinking as an innovative process to create products or services that address wicked problems in their industries. Design thinking, a method of creative and collaborative problem solving originating in the...

Design thinking (DT) is hailed as a cornerstone of innovation. It is based on teamwork, yet we know little about how the DT team operates and collaborates. In this study, we investigate 51 Norwegian master's student teams as they work on an innovation project using DT. We seek especially to...

Delicatasty is a culinary-focused MSME that was founded in 2020. Along with the development of technology and social media platforms used as marketing media, conceptualization in the form of brand guidelines, content pillars, and content calendar is required to strengthen brands so that...

In today's hypercompetitive markets, most sectors are saturated with competitors, making it more important than ever for companies to generate unique value for stakeholders. Companies are increasingly and purposefully crafting customer experiences as a means to create such value and to establish...

Part I: The Concepts and Theories Behind Innovative Strategy Design -- 1. Understanding the Need for a New Approach to Strategy Development -- 2. How Design Thinking Adds Value to Strategy -- 3. Customers and their Needs -- 4. How Value Impacts Strategy Design -- 5. Revisiting the Business Model...

This paper discusses the concept of design thinking as an approach for organizations to become more customer-centric and elevate experiences. Design thinking involves understanding user needs, continuously iterating solutions, and embracing ambiguity through rapid experimentation. It places the...

Objective: In this article, the methods used to simplify the business modelling and founding of new companies are presented and critically reflected. Furthermore, it is discussed to what extent a specific method is advantageous, disadvantageous, applicable, not applicable, or even...

In recent years, there has been an increasing interest in using design thinking for business model innovation. However, few studies have explored the application, potential and challenges of design thinking from a comprehensive perspective. In order to better understand how design thinking can...