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Year of publication
Subject
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Digitale Medien 918 Digital media 906 Neue Medien 625 Digitalisierung 288 Social Web 271 Social web 271 Digitization 254 Online-Marketing 251 Internet marketing 235 Mediensektor 201 Media industries 200 Electronic Commerce 157 Deutschland 153 Informationstechnik 145 Internet 143 E-commerce 137 Communication media 116 Kommunikationsmedien 116 Consumer behaviour 113 Konsumentenverhalten 113 Germany 110 Kommunikation 102 Information technology 96 Technischer Fortschritt 85 Marketingmanagement 77 Digital goods 76 Digitale Güter 76 Aufsatzsammlung 74 Communication 74 Marketing management 74 Welt 74 World 74 Öffentlichkeitsarbeit 68 Public relations 65 Technological change 63 Werbung 63 Marketing 60 Computerized method 56 Computerunterstützung 56 Advertising 53
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Online availability
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Undetermined 466 Free 207 CC license 28
Type of publication
All
Book / Working Paper 988 Article 505 Journal 24
Type of publication (narrower categories)
All
Article in journal 274 Aufsatz in Zeitschrift 274 Aufsatz im Buch 219 Book section 219 Aufsatzsammlung 123 Graue Literatur 96 Non-commercial literature 96 Collection of articles of several authors 93 Sammelwerk 93 Konferenzschrift 74 Hochschulschrift 69 Working Paper 39 Arbeitspapier 36 Dissertation u.a. Prüfungsschriften 34 Thesis 31 Conference proceedings 20 Case study 18 Fallstudie 18 Amtsdruckschrift 13 Government document 13 Lehrbuch 13 Conference paper 12 Konferenzbeitrag 12 Textbook 11 Ratgeber 10 Bibliografie enthalten 9 Bibliography included 9 Handbook 9 Handbuch 9 Statistik 7 Forschungsbericht 6 Guidebook 6 Research Report 6 Collection of articles written by one author 5 Sammlung 5 Advisory report 4 Enzyklopädie 4 Gutachten 4 Interview 4 Article 3
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Language
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English 945 German 536 Undetermined 32 French 14 Spanish 7 Portuguese 2 Italian 1 Norwegian 1 Polish 1 Slovak 1 Swedish 1
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Author
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Hess, Thomas 19 Schumann, Matthias 15 Camilleri, Mark Anthony 13 Adeola, Ogechi 6 Heun, Thomas 6 Kreutzer, Ralf T. 6 Baye, Michael R. 5 Belk, Russell W. 5 Danaher, Brett 5 Dhanasobhon, Samita 5 Dänzler, Stefanie 5 Hagenhoff, Svenja 5 Kind, Hans Jarle 5 Krone, Jan 5 Köthenbürger, Marko 5 Smith, Michael D. 5 Backhaus, Klaus 4 De los Santos, Babur 4 Flew, Terry 4 Friedrichsen, Mike 4 Gershon, Richard A. 4 Gomez-Herrera, Estrella 4 Hinson, Robert 4 Jin, Dal yong 4 Martens, Bertin 4 Morales-Arroyo, Miguel 4 Picot, Arnold 4 Ratzke, Dietrich 4 Sharma, Ravi 4 Sharma, Ravi S. 4 Telang, Rahul 4 Uhl, Axel 4 Wildenbeest, Matthijs R. 4 Alaveras, Georgios 3 Albers, Sönke 3 Banfield, Gabi 3 Bechmann, Sebastian 3 Berkun, Scott 3 Brepohl, Klaus 3 Bruck, Peter A. 3
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Institution
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IGI Global 20 Springer Fachmedien Wiesbaden 20 OECD 19 National Bureau of Economic Research 7 Centre for Educational Research and Innovation 5 Bundesinstitut für Berufsbildung 4 Universität Hamburg 4 Büro für Technikfolgen-Abschätzung beim Deutschen Bundestag 3 Deutscher Industrie- und Handelstag 3 European University Institute 3 Wiley-VCH 3 Bayerische Landeszentrale für Neue Medien 2 Deutschland <Bundesrepublik> / Bundesminister für Forschung und Technologie 2 Europarat / Audiovisuelle Informationsstelle 2 European Commission / Joint Research Centre 2 European Parliament 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Förderkreis Betriebswirtschaft an der Universität Stuttgart 2 I-KNOW <8, 2008, Graz> 2 I-MEDIA <2, 2008, Graz> 2 Institut für Medienentwicklung und Kommunikation <Frankfurt, Main> 2 International Club of Labour Law Journals 2 Jornada Internacional de Comunicación Digital <1., 2015, Medellín> 2 Kommission zur Ermittlung der Konzentration im Medienbereich 2 MCDP International UG (haftungsbeschränkt) 2 National Center on Adult Literacy <Philadelphia, Pa.> 2 Nomos Verlagsgesellschaft 2 Redline Verlag 2 Springer-Verlag GmbH 2 UVK Verlagsgesellschaft mbH 2 Universität Bremen 2 Verlag Barbara Budrich 2 AKAD University 1 Advanced Research Workshop on Organizational Learning and Technological Change <1992, Siena> 1 Apprimus Verlag 1 Arbeitsgemeinschaft Medien im Hochschulbereich 1 Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland 1 Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland / Gemeinsame Geschäftsstelle 1 Bad Wiesseer Kreis 1 Bauhaus-Universität Weimar / Institut für Europäische Urbanistik 1
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Published in...
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SpringerLink / Bücher 35 Springer eBook Collection 16 Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert 11 Strategic corporate communication in the digital age 10 Digitalisierung und Innovation : Planung, Entstehung, Entwicklungsperspektiven 9 JMM : the international journal on media management 9 Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues 9 essentials 9 Journal of business research : JBR 8 Springer-Lehrbuch 8 How to succeed in the digital age : strategies from 17 top managers 7 Journal of advertising research 7 Journal of media business studies 7 Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft 6 NBER working paper series 6 Policy and marketing strategies for digital media 6 Research 6 Disruptions: studies in digital journalism 5 Educational research and innovation 5 Electronic word of mouth as a promotional technique : new insights from social media 5 Erlanger Beiträge zur Medienwirtschaft 5 Europäische Hochschulschriften / 5 5 Handbuch Kompetenzentwicklung im Netz : Bausteine einer neuen Lernwelt 5 Innovative perspectives on corporate communication in the global world 5 Interaktiva : Schriftenreihe des Zentrums für Medien und Interaktivität (ZMI) 5 International journal of advertising : the quarterly review of marketing communications 5 Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet 5 Premier reference source 5 Advances in human and social aspects of technology (AHSAT) book series 4 De Gruyter handbook of media economics 4 Digital marketing strategies and models for competitive business 4 Digital peripheries : the online circulation of audiovisual content from the small market perspective 4 Flexibilität und Stabilität in der Verlags- und Medienbranche : Konzepte beidhändiger Unternehmensstrategien 4 Information systems and management in media and entertainment industries 4 International journal of advertising : the review of marketing communications 4 Journal of marketing research 4 Journal of open innovation : technology, market, and complexity 4 Reihe Medienökonomie 4 Review of marketing research 4 Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 4
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Source
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ECONIS (ZBW) 1,227 USB Cologne (EcoSocSci) 274 EconStor 14 RePEc 2
Showing 1 - 50 of 1,517
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A comment on "A Systematic Review of Worldwide Causal and Correlational Evidence on Digital Media and Democracy" by Lorenz-Spreen et al., (2023)
Xia, Ziqian; Ye, Jinquan; Debnath, Ramit - 2025
In this study, we conduct a direct replication of Lorenz-Spreen et al. (2023)'s systematic review on digital media and democracy to verify and enhance the robustness of their findings. We successfully reproduce the main claims of the original paper, uncovering a few minor coding errors that do...
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Navigating through the digital workplace : measuring leader digital competence
Roodt, Helen op 't; Bracht, Eva; Dick, Rolf van; … - In: Journal of business and psychology 40 (2025) 1, pp. 179-205
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Ein Ordnungsrahmen für die »schöne neue Welt« der digitalen Medien
Küsters, Anselm; Störring, Matthias - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 105 (2025) 3, pp. 155-160
Die Digitalisierung führt zu einer anhaltenden Transformation des Medienökosystems. Die globale Macht von Plattformmonopolen und die zunehmende Bedeutung von künstlicher Intelligenz sind nur zwei Beispiele für die Notwendigkeit eines Updates der Medienökonomik. Wichtige Ziele sind der...
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Digitalisierung und Künstliche Intelligenz in der arbeitsmarktorientierten Erwachsenenbildung : Anwendungen, Potenziale und Risiken
Ziegler, Petra; Sturm, René - 2025
Aus dem einleitenden Teil: "Lebenslanges Lernen wird durch die sich ständig ändernden Entwicklungen und Anforderungen in der Arbeits- und Lebenswelt der Menschen immer wichtiger. Veränderungen hat es schon immer gegeben, aber durch die Digitalisierung kann von einem immer schnelleren Wandel...
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Economic perspectives on redefining public service media in the digital era : broadcasting to media platform
Rauch, Maxi-Josephine; Rösch, Jürgen; Kuchinke, Björn A. - In: List Forum für Wirtschafts- und Finanzpolitik 50 (2024) 3, pp. 159-181
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Between the cracks : blind spots in regulating media concentration and platform dependence in the EU
Seipp, Theresa Josephine; Helberger, Natali; Vreese, … - In: Internet policy review : journal on internet regulation 13 (2024) 4, pp. 1-26
Alongside the recent regulations addressing platforms and digital markets - the Digital Services Act (DSA) and the Digital Markets Act (DMA) - the European Union's (EU) European Media Freedom Act (EMFA) aims to safeguard media freedom and pluralism, two essential pillars of democracy. The EMFA...
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Monitoring media pluralism in the digital era : preliminary study to the implementation of the Media Pluralism Monitor 2024 in Ukraine
Opryshko, Dariia (contributor) - European University Institute - 2024
In 2023 in Ukraine the legal regime of martial law continued to be enacted, accordingly a partial restriction of the right to freedom of expression was preserved. The Law of Ukraine "On Media" entered into force in March 2023. In particular, it implemented the EU Audiovisual Media Services...
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Monitoring media pluralism in the digital era : application of the Media Pluralism Monitor in the European Member States and in candidate countries in 2023 : Centre for Media Pluralism and Media Freedom
Bleyer-Simon, Konrad (contributor);  … - European University Institute - 2024
This report presents the results and the methodology of the Media Pluralism Monitor 2024, based on its implementation in 32 countries (27 EU Member States and five candidate countries) for the year 2023. The Media Pluralism Monitor (MPM) is a tool that is geared to assessing the risks to media...
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Toward a research agenda on digital media and humanity well-being : final report
Chavalarias, David (contributor) - European Commission / Directorate-General for … - 2024
Digital media, and in particular social media, have a strong influence on individual and societal development. With their expansive reach, they shape our relationships and, by extension, our personalities, collective behaviours, and culture. To address this, the Commission initiated a study on...
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The future of the Nordic media model : a digital media welfare state?
Jakobsson, Peter; Lindell, Johan; Stiernstedt, Fredrik - 2024
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The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda
Chan, Hazel Hoi Yau; Henninger, Claudia E.; Boardman, Rosy - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 155-180
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A vision of the future : harnessing artificial intelligence for strategic social marketing
Evans, William Douglas; Bardus, Marco; French, Jeffrey - In: Businesses 4 (2024) 2, pp. 196-210
Artificial intelligence (AI) is transforming much of society in a short time. Regardless of whether we know it, we interact with AI systems when we seek information online, shop, work, and engage with social media. AI has massive potential to promote human wellbeing but also poses considerable...
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Why people post
Nitsch, Felix Jan; Wertenbroch, Klaus; Plassmann, Hilke - 2024
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Impact of digital burnout on the use of digital consumer platforms
Pires da Silva, Filipa; Jerónimo, Helena Mateus; … - In: Technological forecasting and social change : an … 200 (2024), pp. 1-12
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Economics of Digital Media Firms : Models and Perspectives
Castronova, Edward; Kaczmarczyk-Smith, Christopher - 2023
In this paper, we provide a theoretical framework for three models of Digital Media Firm behavior called Premium, Free-to-Play, and Play-to-Earn. First, we study a baseline model of optimal price and quality of a digital product, the premium model. Second, we extend the baseline model where some...
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Breaking the code: Russian and Chinese disinformation and illicit financial flows in Southeast Europe
Georgiev, Goran; Petrova, Vanya; Tsabala, Kristina - Centre for the Study of Democracy <Sofia> - 2023
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Towards "digital sovereignty" : explaining digital repression in Russia
Terzyan, Aram - In: CES working papers 15 (2023) 1, pp. 1-14
This paper explores the main features of digital repression in Russia, especially in the context of the Russian invasion of Ukraine. The repression of digital activism is not a new phenomenon in Russia; however, it gained fresh momentum during the Russian-Ukrainian war. Security has been used as...
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The summer of 2020: situating digital media in scaling affective contagion : a case of the George Floyd video
Patel, Shama - 2023
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Content is key to non-profit digital media strategy
Sánchez-Torné, Isadora; Caro-González, Francisco Javier - In: International review on public and non-profit marketing 20 (2023) 4, pp. 927-945
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Social media and constructing the digital identity of organizations : bibliometric analysis
Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56
Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...
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Informationsströme in digitalen Kulturen : Theoriebildung, Geschichte und logistischer Kapitalismus
Denecke, Mathias - 2023
"Wir sind umgeben von einer Vielzahl an Informationsströmen, die uns selbstverständlich erscheinen. Um diese digitalen Kulturen zu beschreiben, entwickeln medienwissenschaftliche Arbeiten Theorien einer Welt im Fluss. Dabei erliegen ihre Diagnosen oftmals einem Technikfetisch und...
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Selling the American people : advertising, optimization, and the origins of adtech
McGuigan, Lee - 2023
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us...
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Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? : mediating role of brand attitude
Panggati, Ignatius Enda; Sasmoko; Simatupang, Boto; Sri … - In: Cogent business & management 10 (2023) 2, pp. 1-16
The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Brands and marketers should use digital advertising and...
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Gateways comparing digital communication systems in Nordic welfare states
Lai, Signe Sophus; Flensburg, Sofie - 2023
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Social media and women's financial empowerment in the digital economy era in Tanzania : a study of women’s support groups in Dodoma City
Churk, Josephine Philip - 2023
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Make it part of the story : the role of product placement prominence and integration in fashion and beauty blogs among young digital natives
Cárdaba, Miguel A. M.; Fernández Pardo, Ana; Martinez, L. - In: Journal of global fashion marketing : JGfM 14 (2023) 2, pp. 157-172
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New age digital media consumption : an exploratory study based in India
Sharma, Rajat; Gautam, Vikash - 2023
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The competitiveness and economic viability of the news media sector in the EU : final report
Europäische Kommission / Generaldirektion … - 2023
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Chatbot and digital communication
Smida, Lilia; Gharb, Jamel-Eddine - In: Advances in digital marketing in the era of artificial …, (pp. 172-194). 2025
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Beyond influence : unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures
Gammarano, Igor de Jesus Lobato Pompeu; Dholakia, Nikhilesh - In: European journal of marketing 59 (2025) 1, pp. 21-58
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Wait for free : a consumption-decelerating promotion for serialized digital media
Choi, Jangwon; Chae, Inyoung; Feinberg, Fred M. - In: Journal of marketing research 62 (2025) 1, pp. 136-153
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Digital communications : a foundational approach
Fischer, Robert; Huber, Johannes B. - 2025
Introducing the fundamentals of digital communication with a robust bottom-up approach, this textbook is designed to equip senior undergraduate and graduate students in communications engineering with the core skills they need to assess, compare, and design state-of-the-art digital communication...
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Digital ethnicity affordances : from a liability to an asset in immigrant entrepreneurship
Evansluong, Quang Vinh David; Grip, Lena; Karayianni, Eva - In: International journal of entrepreneurial behavior & research 31 (2025) 2/3, pp. 456-478
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De Gruyter Handbook of Media Technology and Innovation
Gershon, Richard A. (ed., contributor) - 2025
The De Gruyter Handbook of Media Technology and Innovation brings together scholars from around the world to provide key insights on emerging technology trends and issues relatedto the fields of media management, information technology, product design planning and digital lifestyle. This...
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Disrupting mainstream journalism in India : the rise of alternative journalisms online
Chadha, Kalyani - 2025
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Social media platforms' digitalization or digital dominance? : the bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems
Spais, George; Ul Haq, Junaid; Jain, Varsha - In: Journal of promotion management : innovations in … 31 (2025) 3, pp. 367-368
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Social media platforms' digitalization or digital dominance? : the bright, dark sides and avenues of digital promotion strategies from different social media marketing ecosystems
2025
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Digital advertising evolution
MacRury, Iain (ed.); Manika, Danae (ed.) - 2025
"This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising - in practice, communication, and commercial process. Providing a wide-ranging and multi-disciplinary account of a complex contemporary moment...
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Digital media production for beginners
Griffey, Julia - 2025
"Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software. As media production tools and software become more pervasive and traditional media jobs scarcer, today's media professionals are...
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Digital nudging for sustainable tourist behavior in new media
Ni, Xinyue; Wang, Danni; Chang, Jiarui; Li, Hui - In: Tourism management : research, policies, practice 107 (2025), pp. 1-9
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The effects of digital signage design features and interactivity on shoppers' behaviour : the mediated effect of positive shopping mall ambiance
Roux, Thérèse; Mahlangu, Sfiso; Xaba, Mnelisi - In: International journal of electronic marketing and … 16 (2025) 2, pp. 175-197
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Analyzing user reviews on digital detox apps : a text mining and sentiment analysis approach
Khan, Nazar Fatima; Khan, Mohammed Naved - In: Journal of consumer behaviour 24 (2025) 1, pp. 392-404
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Learning, digital skills, and the Global South
James, Jeffrey - 2025
"With our modern world relying more and more on Internet-based technologies, this timely book takes a renewed look at the ever-increasing digital divide between developing and more technologically advanced countries and the resulting impacts on achieving the Sustainable Development Goals (SDGs)....
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Journalism in the Digital Age the Effect on Newspaper Quality of the Rise of Digital Platforms
Gibbard, Peter - 2022
This article presents a theoretical model of the strategic interaction between a newspaper and a digital platform. For a broad range of consumer preferences, entry by the digital platform causes the newspaper to reduce its readership, quality and advertising, and also to lose advertising...
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Setting the relationship between human-centered approaches and users’ digital well-being : a review
Polanco-Diges, Leticia; Saura, José Ramón; Pinto, … - In: Journal of tourism, sustainability and well-being 10 (2022) 3, pp. 148-171
With the advancement of technology and advent of the new digital era, the society is getting increasingly exposed to novel technologies, digital platforms, or smart devices. This reality opens a wide range of questions about the benefits and challenges of technology and its impact on humans. In...
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Introducing june issue of journal of innovations in digital marketing. welcome to the digital revolution
Lahuerta-Otero, Eva - In: Journal of innovations in digital marketing 3 (2022) 1, pp. 1-2
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Connected audiences in digital media markets : the dynamics of university online video impact
López-Buenache, Germán; Meseguer-Martínez, Ángel; … - In: European research on management and business economics 28 (2022) 1, pp. 1-10
This paper analyses whether the audience dynamics of one content provider can explain the audience dynamics of a different content provider, and the resulting network of connections among providers. The type of connections in this network determines whether the audience of one creator influences...
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The study on digital marketing influences on sales for B2B start-ups in South Asia
Hawaldar, Iqbal Thonse; Ullal, Mithun S.; Sarea, Adel M.; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-15
South Asia has seen a digital revolution in recent years. The number of persons who use the internet has risen drastically. They use it for shopping, social media and online sales. However, there exists a literature gap as far as the effect of outbound digital marketing in B2B markets is...
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Die Umsetzung des DigitalPakts Schule. Perspektiven der schulischen Praxis auf zentrale Steuerungsfragen und -herausforderungen
Rohde, Daniel; Wrase, Michael - 2022
Das vorliegende Dokument umfasst den finalen Bericht zum Forschungsprojekt „Die Umsetzung des DigitalPakts Schule: Wirkungsweisen und mögliche Problemlagen“. Die Studie wurde als ein unabhängiges Forschungsprojekt zwischen August 2020 und März 2022 am Institut für Sozial- und...
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Das Konzertpublikum der Zukunft : Forschungsperspektiven, Praxisreflexionen und Verortungen im Spannungsfeld einer sich verändernden Gesellschaft
Müller-Brozovic, Irena (ed.); Weber, Barbara Balba (ed.) - Das Konzertpublikum der Zukunft <Veranstaltung> <2019, Bern> - 2022
Das klassische Konzert ist im Wandel - es findet an unkonventionellen Orten statt, die Distanz zwischen Bühne und Auditorium wird aufgehoben und andere Publikumsgruppen werden involviert. Alle Rollen stehen neu zur Diskussion: Wer spielt, wer hört zu, wer organisiert, wer partizipiert?...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013475310
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