Fast fashion deliberately targets young consumers' purchase impulse tendencies. It is based on a poor-quality production, high turnover model and has quickly become a major contributor to clothing-related pollution worldwide. This study examines whether reflection tasks can reduce young...

This study investigates the interplay between Corporate Social Responsibility (CSR) engagement and pricing strategies in shaping consumer purchase intentions in the fast fashion industry. Using a scenario-based experimental design with 267 participants, this research explores how different...

Excess clothing consumption severely harms the environment, through greenhouse gas emissions, resource degradation and water pollution. For consumers, however, the trade-off between this environmental impact and the convenience of "fast fashion" is hidden at the point of purchase. We present a...

Consumer interactions on social media have been analysed in the literature as sources of information about their ability to generate engagement and knowledge about how to interact with brands. The present study contributes to this line of research, focusing on empirically determining those...

Excess clothing consumption severely harms the environment, through greenhouse gas emissions, resource degradation and water pollution. For consumers, however, the trade-off between this environmental impact and the convenience of "fast fashion" is hidden at the point of purchase. We present a...

"This book presents hard facts, drawn from extensive research, to highlight our unsustainable consumption of the Earth's resources and the limitations of the UK's current management of waste and recycling. Setting out a bleak picture of a world in which we are literally consuming our planet, the...

Consumer interactions on social media have been analysed in the literature as sources of information about their ability to generate engagement and knowledge about how to interact with brands. The present study contributes to this line of research, focusing on empirically determining those...

This study investigates the interplay between Corporate Social Responsibility (CSR) engagement and pricing strategies in shaping consumer purchase intentions in the fast fashion industry. Using a scenario-based experimental design with 267 participants, this research explores how different...

The current pandemic situation has created many challenges for maintaining positive relationships between fast fashion retailers and their suppliers. In the proposed paper it is assumed that strong and ethical relationships may be beneficial for all supply chain members, especially in the era of...

The fashion industry is a lucrative market that generates revenue in the trillions through the production and distribution of clothing, footwear, and various accessories. The apparel industry has experienced a remarkable expansion in the past few years, evidenced by a 100% increase in output...

Ch 1: The Evolving Nature of Fashion Product Development and The Importance of Product in Fashion Marketing -- Ch 2: Brand Experience and its Role in Fashion Retailing -- Ch 3: The Allure of the Luxury Fashion Brand Publication Consuming the Fashion Product as Media -- Ch 4: Lifestyle Brand...

Part 1: Digital -- Chapter 1: The Rise of Avatar Influencers in Fashion Retail -- Chapter 2: A New era of Fashion Consumption: How Digital Marketing is impacting the Fashion Consumption Landscape -- Chapter 3: How Gucci Mixed Humour and High Culture and Put the Cool in Luxury Digital Marketing...

In this article, we combine a workplace-centred Labour Process Theory approach with a multi-level Global Value Chain perspective to link digital labour process transformations in the fast-fashion value chain to broader dynamics of digital value chain restructuring. Drawing on a case study of H&M...

New arrivals -- Made in America -- Where was fashion's #MeToo? -- The illusion of choice -- Influenced -- The secret behind the logo -- Green is the new black -- Outside the factory -- "It's not that serious" -- These stories are real.

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Chapter 1: Introduction to The Palgrave Handbook of Sustainability in Fashion -- Chapter 2: Sustainability Transformation in the Fashion System: The Role of Epistemic Communities -- Chapter 3: The Transition Toward Sustainable Development- A Reality of The Sustainable Fashion Industry in Saudi...

The circular economy model enables businesses to incorporate regenerative manufacturing systems that use closed-loop resources to achieve economic and environmental sustainability. The work focuses on the circular economy's competitive advantage from the multinationals apparel industry's...