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Search: subject_exact:"Haarkosmetik"
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Haarkosmetik
27
Hair care product
27
Consumer behaviour
8
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8
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6
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6
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6
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2
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2
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2
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2
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1
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2
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1
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1
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1
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1
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ECONIS (ZBW)
27
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27
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1
A study on consumer preference and satisfaction towards various brands of hair shampoo in Ahmedabad city : consumer preference and satisfaction towards hair shampoo brands
Rawal, Nupur
;
Singh, Gurmeet Sikh
- In:
Data-driven decision making for long-term business success
,
(pp. 356-368)
.
2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014483558
Saved in:
2
Willingness toupee
McEvoy, David M.
;
Morgan, Owen Ashton
;
Whitehead, John C.
-
2019
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011966780
Saved in:
3
How brands grow
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012655528
Saved in:
4
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013358781
Saved in:
5
How brands grow
Sharp, Byron
-
2016
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011906293
Saved in:
6
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010419816
Saved in:
7
Dispelling the myth of a global consumer : Indonesian consumer behavior researched by means of an analytical diagram for intercultural marketing ; with a case study of Sunsilk shampoo for the veiled woman
Willer, Ragnar Karl
(
contributor
)
-
2006
Welche Bedeutung hat Kultur für das Konsumverhalten? Die hier vorgelegte Auseinandersetzung mit dieser Frage im Kontext der Mischkultur Indonesiens zeichnet sich aus, dass sie über die Binnenräume der jeweiligen Wissenschaftsfächer, wie der Südostasienkunde und der Betriebswirtschaftslehre,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003389077
Saved in:
8
Procter & Gamble und Wella : nach einem Übernahmemarathon endlich am Ziel
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 363-385)
.
2013
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009682301
Saved in:
9
Discovering how brands grow
Corkindale, David
- In:
The marketing review
11
(
2011
)
4
,
pp. 337-345
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009428160
Saved in:
10
An efficient heuristic for medium-term planning in shampoo production
Mocquillon, Cédric
;
Lenté, Christophe
;
T'kindt, Vincent
- In:
International journal of production economics
129
(
2011
)
1
,
pp. 178-185
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008779636
Saved in:
11
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008857026
Saved in:
12
Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar
;
Ghose, Kamal
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003901778
Saved in:
13
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 157-168
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003987446
Saved in:
14
Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
Gabay, Gillie
;
Flores, Laurent
;
Moskowitz, Howard R.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 211-223
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003987461
Saved in:
15
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10009007363
Saved in:
16
Brand salience for fast-moving consumer goods : an empirically based model
Vieceli, Julian
;
Shaw, Robin N.
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1218-1238
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008810714
Saved in:
17
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Zbib, Imad J.
;
Wooldridge, Barbara R.
;
Ahmed, Zafar U.
; …
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 261-275
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10008658573
Saved in:
18
Der "Connect + Develop"-Ansatz bei Wella und P&G
Clausen, Thomas
- In:
Open Innovation umsetzen : Prozesse, Methoden, Systeme, …
,
(pp. 177-195)
.
2010
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014565613
Saved in:
19
Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Nagar, Komal
- In:
Vision : the journal of business perspective
13
(
2009
)
4
,
pp. 35-48
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003964857
Saved in:
20
Procter & Gamble und Wella : nach einem Übernahmemarathon endlich am Ziel
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 323-339)
.
2007
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003560533
Saved in:
21
Metaphor in the marketplace
Hirschman, Elizabeth Caldwell
- In:
Marketing theory
7
(
2007
)
3
,
pp. 227-248
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003571205
Saved in:
22
Shampoos and conditioners - France
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003509130
Saved in:
23
Shampoos and conditioners - Germany
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003509141
Saved in:
24
Shampoos and conditioners - Italy
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003509142
Saved in:
25
Shampoos and conditioners - Spain
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003509146
Saved in:
26
Shampoos and conditioners - UK
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10003509152
Saved in:
27
Vereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung : eine empirische Analyse am Beispiel des Shampoo-Marktes
Went, Thomas
-
2000
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10001476675
Saved in:
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