"Between 1850 and 1950, experts and entrepreneurs in Britain and the United States forged new connections between the nutrition sciences and the commercial realm through their enthusiasm for new edible consumables. The resulting food products promised wondrous solutions for what seemed both...

The principal objective of this study was to investigate the consumers' purchase experience and analyze the relationship between consumer perceived value and purchase intention. Data were collected from 356 individuals with a wide experience of purchasing health food products. The data were...

The principal objective of this study was to investigate the consumers' purchase experience and analyze the relationship between consumer perceived value and purchase intention. Data were collected from 356 individuals with a wide experience of purchasing health food products. The data were...

LTR junk-food consumption balances the marginal satisfaction with the marginal deterioration of health. An LTR person discounts the instantaneous marginal satisfaction from junk-food consumption by its implications for his survival probability. His change rate of health evaluation is increased...