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Year of publication
Subject
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Humor 659 Werbewirkung 124 Advertising effects 123 Werbung 83 Consumer behaviour 81 Konsumentenverhalten 81 Advertising 78 Führungsstil 78 Leadership style 78 Betriebsklima 55 Work climate 55 Arbeitsverhalten 46 Work behaviour 46 humor 46 Organizational behaviour 45 Verhalten in Organisationen 45 Führungskräfte 39 Managers 39 Wirtschaftswissenschaft 37 USA 36 Economics 35 Emotion 35 United States 33 Deutschland 32 Leadership 30 Germany 29 Geschlecht 28 Personalführung 28 Gender 27 Social Web 27 Social web 27 Arbeitszufriedenheit 25 Job satisfaction 25 Personality psychology 23 Persönlichkeitspsychologie 23 Internet marketing 22 Management 22 Online-Marketing 22 Brand management 21 Markenführung 21
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Online availability
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Undetermined 208 Free 76 CC license 6
Type of publication
All
Article 368 Book / Working Paper 303 Journal 3
Type of publication (narrower categories)
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Article in journal 286 Aufsatz in Zeitschrift 286 Aufsatz im Buch 36 Book section 36 Humoristische Darstellung 35 Graue Literatur 20 Non-commercial literature 20 Working Paper 15 Arbeitspapier 14 Lehrbuch 11 Einführung 10 Collection of articles of several authors 9 Comic 9 Hochschulschrift 9 Sammelwerk 9 Textbook 9 research-article 8 Conference paper 7 Konferenzbeitrag 7 Dissertation u.a. Prüfungsschriften 5 Thesis 5 Aufsatzsammlung 4 Glossar enthalten 4 Glossary included 4 Nachschlagewerk 4 Reference book 4 Wörterbuch 4 Festschrift 3 Fiktionale Darstellung 3 Ratgeber 3 Bibliographie 2 Article 1 Biografie 1 Case study 1 Conference Paper 1 Fallstudie 1 Guidebook 1 Karikatur 1 Kolumnensammlung 1 No longer published / No longer aquired 1
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Language
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English 446 German 163 Undetermined 54 French 6 Spanish 6 Russian 2 Italian 1 Portuguese 1 Chinese 1
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Author
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Yoon, Hye Jin 14 Gulas, Charles S. 10 Weinberger, Marc G. 10 Eisend, Martin 9 Schwarz, Gerhard 8 Yang, Fu 8 Hakelmacher, Sebastian 7 Oikarinen, Eeva-Liisa 7 McGraw, A. Peter 6 Warren, Caleb 6 Gkorezis, Panagiotis 5 Schwarz, Uta 5 Bauman, Yoram 4 Cruthirds, Kevin W. 4 Friedman, Hershey H. 4 Friedman, Linda Weiser 4 Hoffmann, Stefan 4 Kobel, Sarah 4 Mayer, James 4 Wang, Valerie Lynette 4 Wang, Yong Jian 4 Beck, Hanno 3 Bitterly, T. Bradford 3 Bouwmeester, Onno 3 Grégoire, Yany 3 Hatzithomas, Leonidas 3 Härtel, Charmine E. J. 3 Kim, Tae-Yeol 3 Klein, Grady 3 Kumar, Piyush 3 Lee, Deog-Ro 3 Lopp, Michael 3 Parkinson, C. Northcote 3 Petridou, Eugenia 3 Plester, Barbara 3 Robert, Christopher 3 Samaratunge, Ramanie 3 Schweitzer, Maurice E. 3 Tremblay, Michel 3 Wei, Jie 3
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Institution
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Springer Fachmedien Wiesbaden 3 Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH 2 Wiley-VCH 2 Asociación Equipo Maíz 1 Books on Demand GmbH <Norderstedt> 1 Deutsche Bundesbank 1 Frankfurter Allgemeine Buch 1 Hoffmann und Campe Verlag 1 International Institute of Social History 1 Juventa Verlag 1 Leveraged Sell-Out LLC <New York, NY> 1 Piper Verlag 1 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 1 Schwarzkopf & Schwarzkopf Media GmbH 1 TALIDE e.V. 1 Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften 1 Tredition GmbH <Hamburg> 1 UNIVERSIDAD DEL VALLE - CIDSE 1 Universität Mannheim / Institut für Marketing 1 Vandenhoeck & Ruprecht 1 Verlag 3.0 Zsolt Majsai 1 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1 Wissenschaftlicher Beirat der Bundesregierung Globale Umweltveränderungen 1
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Published in...
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International journal of advertising : the review of marketing communications 14 International journal of advertising : the quarterly review of marketing communications 11 SpringerLink / Bücher 10 Journal of advertising : official publication of the American Academy of Advertising 9 Journal of advertising research 8 Journal of business research : JBR 8 Journal of business and psychology 7 Leadership & organization development journal 7 Journal of managerial psychology 6 Infocomics 5 Journal of current issues and research in advertising : JCIRA 5 Frankfurter Allgemeine Buch 4 Journal of marketing communications 4 Organization : the critical journal of organization, theory and society 4 Academy of Management journal : AMJ 3 Health marketing quarterly 3 International journal of hospitality management 3 Journal of business ethics : JBE 3 Journal of consumer research : JCR ; an interdisciplinary bimonthly 3 Journal of leadership & organizational studies : JLOS 3 Journal of retailing and consumer services 3 Litzelstetter Libellen 3 Marketing intelligence & planning 3 Personnel review 3 Psychology & marketing 3 Advertising and violence : concepts and perspectives 2 Asian business & management 2 Australian journal of management 2 Contribuciones a las Ciencias Sociales 2 Department of Economics working paper 2 European journal of marketing : EJM 2 Fischer 2 Forschungsgruppe Konsum und Verhalten 2 Harvard business review : HBR 2 Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag 2 International Journal of Academic Research in Accounting, Finance and Management Sciences 2 International journal of business communication : IJBC ; a publication of the Association of Business Communication 2 International journal of consumer studies 2 International journal of contemporary hospitality management 2 International journal of internet marketing and advertising : IJIMA 2
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Source
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ECONIS (ZBW) 589 USB Cologne (EcoSocSci) 57 RePEc 12 Other ZBW resources 12 EconStor 3 BASE 1
Showing 1 - 50 of 674
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The use of humor in employee-to-employee workplace communication : a systematic review with thematic synthesis
Taylor, Stephen; Simpson, Jane; Hardy, Claire - In: International journal of business communication : IJBC … 62 (2025) 1, pp. 106-130
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015147983
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Rainbows and laughter : how humor boosts e-Word-of-Mouth for LGBT+ brands on social media
O'Rourke, Anne-Maree; Belli, Alex; Mathmann, Frank; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373126
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Avengers assemble : avenger philanthropy as the new gift opportunity for nonprofit organizations
Mitchell, Sarah-Louise - In: Psychology & marketing 41 (2024) 9, pp. 2095-2106
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015075161
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Unveiling humorous resistance : incongruity and critical discourse analysis in "Born a crime, stories from a South African Childhood"
Ngcobo, Sandiso; Roya, Witness - 2023
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014414350
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023
Mit der ungebrochenen Relevanz sozialer Medien und der ständigen Weiterentwicklung der Online-Kommunikation gewinnen Memes zunehmend an Popularität. Es gibt es nur wenige wissenschaftliche Untersuchungen zur Werbewirksamkeit von Memes. Die vorliegende Studie soll diese Wissenslücke...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014516159
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A place and time for humor : leader humor in Confucian cultures
Yang, Inju; Yeh, Chu-Chen Rosa - In: Journal of management & organization : JMO 29 (2023) 1, pp. 122-138
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014307730
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"Just relax and ram it in" : dimensions of power in workplace sexual humour
Humonen, Kristina; Whittle, Andrea - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376641
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The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin - In: Psychology & marketing 39 (2022) 5, pp. 962-973
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013186896
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Political skill amplifies the beneficial effects of leader humor on actors' work engagement via psychological capital
Wang, Feng; Li, Weifeng; Feng, Yuan; Ren, Yingwei; … - In: Journal of business research : JBR 182 (2024), pp. 1-13
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015130291
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When humor works : impact of humour style similarity on supervisor-subordinate relationship
Pletscher, Marina - In: Central European business review : CEBR 13 (2024) 1, pp. 43-66
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014525518
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Installation humor : a resistive social practice identified in the engineering workplace
Leppälä, Kristina; Lehtimäki, Hanna - In: International journal of organization theory and behavior 27 (2024) 3, pp. 206-220
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015055650
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Are humorous frontline employees hotels' secret weapons? : investigating when and why employee sense of humor promotes service performance
Liu, Xinyu; Wu, Long-Zeng; Ye, Yijiao; Kwan, Ho Kwong - In: International journal of hospitality management 118 (2024), pp. 1-10
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015069325
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Laughing from the outside-in : considering "what's up Africa" as an(other) humorous humanitarian digilantism
Ademolu, Edward - In: Journal of international development : the journal of … 36 (2024) 5, pp. 2393-2413
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015108061
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Mastering the art of humor in leadership : a toolkit for organizational leaders
Wijewardena, Nilupama; Samaratunge, Ramanie; Härtel, … - In: Organizational dynamics : a quarterly review of … 53 (2024) 3, pp. 1-9
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015062025
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An automatic humor identification model with novel features from Berger's typology and ensemble models
Mahajan, Rutal; Zaveri, Mukesh - In: Decision analytics journal 11 (2024), pp. 1-14
Humor identification in text is essential for natural language understanding, impacting human-computer interactions and emotion recognition. This study introduces a novel approach to automatic humor identification in text using ensemble learning techniques. The objective is to classify text into...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015101685
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Installation humor: a resistive social practice identified in the engineering workplace
Leppälä, Kristina; Lehtimäki, Hanna - In: International Journal of Organization Theory & Behavior 27 (2024) 3, pp. 206-220
Purpose Social practices of work humor among engineering workers are a lesser studied phenomenon. We examine the social practices of an engineering work team through acts of a peculiar form of humorous expression we identify as installation humor. In these cases of installation humor, an...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015346763
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Fear or humor? : the effects of negatively framed visual hyperbole in advertising
Huang, Ying - In: International journal of advertising : the review of … 43 (2024) 4, pp. 746-774
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014551042
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Home sweet home abroad : Managing job embeddedness of migrant workers
Nguyen, Anh; Andresen, Maike - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 53 (2024) 2/3, pp. 10-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014484551
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Memes everywhere: The effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: PraxisWISSEN Marketing 8 (2023) 01/2023, pp. 37-55
With the literally ever-lasting relevance of social media and the constant development of online communication, memes are more and more gaining popularity. So far there is only little scientific research on the advertising effectiveness of memes. This study aims to close this knowledge gap and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014517471
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I'm only joking!(?) the role of disparaging humor in the communicative constitution of inclusion/exclusion in organizations
Wolfgruber, Daniel - In: Equality, Diversity and Inclusion: An International Journal 42 (2023) 9, pp. 35-55
Purpose The purpose of this article is to investigate the communicative constitution of organizational inclusion and/or exclusion through humorous acts at the expense of members of minorities and/or historically disadvantaged groups. Design/methodology/approach Semistructured interviews with 84...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014720493
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Using leader affiliative humor to encourage employee knowledge sharing : the multilevel role of knowledge sharing self-efficacy and team psychological safety
Xu, Zhenting; Gong, Jing; Qu, Yiying; Sun, Xiuming - In: Journal of innovation & knowledge : JIK 8 (2023) 3, pp. 1-9
The aim of this study is to investigate the multilevel effect of leader affiliative humor on knowledge sharing behavior. Based on social information processing (SIP) theory, we frame a multilevel model of the effect of leader affiliative humor on employee knowledge sharing, focusing on the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014388869
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How, when, and why do stores' humor climates affect retail customer purchase?
Tremblay, Michel - In: Journal of marketing theory and practice : JMTP 31 (2023) 4, pp. 434-449
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014426270
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Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin; Lee, Jongmin; Han, Jeong Yeob; Ko, Youngjee - In: Journal of consumer behaviour 22 (2023) 5, pp. 1084-1095
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014380352
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Humorous Communication Theory and its Applications in Marketing
Mukhopadhyay, Mayukh - 2023
Purpose: The goal of this article is to understand the rationale of Humorous Communication Theory (HCT) and illustrate its applications in meme marketing, stand-up comedy business, and machine joking.Design/Methodology/Approach: The approach is based on three steps. First, we do a quick review...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014261109
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Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao; Pavelko, Rachelle - In: Health marketing quarterly 40 (2023) 3, pp. 326-346
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014333920
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The language of (un)palatability, (in)digestion and being fed (up) at the threshold between the 2 hs - humor and horror - in the menu
Mărginean, Alexandra - In: Romanian economic and business review 18 (2023) 2, pp. 85-102
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015116730
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Aha over Haha : brands benefit more from being clever than from being funny
Howe, Holly S.; Zhou, Lingrui; Dias, Rodrigo S.; … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 107-114
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014289745
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Laughing in the face of embarrassment : humorous marketing messages, excitement, and embarrassing products in retail
Barney, Christian; Esmark Jones, Carol L. - In: Psychology & marketing 40 (2023) 5, pp. 979-994
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014290874
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He said, she said : the effectiveness and outcomes of responses to sexual harassment
Mills, Carol Bishop; Scudder, Joseph N. - In: International journal of business communication : IJBC … 60 (2023) 3, pp. 733-750
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014291673
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The effects of humor in health promotional messages on a college campus
Han, Jiyoon (Karen); Stout, Patricia - In: Health marketing quarterly 40 (2023) 1, pp. 82-97
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014295032
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Let's laugh about it! : using humor to address complainers’ online incivility
Béal, Mathieu; Grégoire, Yany; Carrillat, François A. - In: Journal of interactive marketing 58 (2023) 1, pp. 34-51
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014228864
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"Apparently, you don't" : economist jokes as an educational tool
Munger, Michael C. - In: The journal of private enterprise 38 (2023) 3, pp. 61-82
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014485766
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Chatbots in complaint handling : the moderating role of humor
Park, Jae Eun; Fan, Alei; Wu, Luorong - In: International journal of contemporary hospitality management 37 (2025) 3, pp. 805-824
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210279
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The influence of advertisement humor on new product purchase intention : mediation by emotional arousal and cognitive flexibility
Du, Weiyu; Shen, Xin; Durmusoglu, Serdar S.; Li, Jinjin - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015397003
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The effects of roasting versus toasting brand-to-brand dialogues on consumer perceptions
Dang, Anh; Bhattarai, Ashok; Saavedra, José Luis - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396271
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Refining treatment toward customer : how leader affiliative humor polishes hotel employee customer-oriented prosocial behavior
Yang, Fu; Liu, Yilan - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337998
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Navigating the Cyber Maze : Insights and Humor on the Digital Frontier
Muhlert, Matthias - 2025 - First edition
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015325678
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Leader aggressive humor and hospitality employees' time theft : the roles of ego depletion and self-compassion
Zhao, Lijing; Su, Yi; Jolly, Phillip M.; Bao, Shashan - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375368
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Examining the effect of leader self-deprecating humor on subordinate learning from failure
Liu, Songbo; Wang, Xi - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015396015
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Inform me or make me laugh : influencer marketing and the role of emotional contagion and information value
Kapoor, Payal S.; Maggon, Mohita; Gangwani, Kishore Kumar - In: International journal of consumer studies 49 (2025) 1, pp. 1-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333771
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Laughing it off : how does leader humor alleviate employees' compassion fatigue in service failure?
Xu, Xing'an; Wen, Najuan; Cai, Ruiying - In: Tourism management : research, policies, practice 106 (2025), pp. 1-14
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015073327
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Humor in Negotiations & ADR : Cartoon Contest Caption Winners from the ABA Dispute Resolution Magazine
Barkai, John - 2022
This book contains over 300 “winning” captions for more than 50 cartoons used in cartoon captioning contests that were published over 14 years in the Dispute Resolution Magazine, a quarterly publication of the American Bar Association’s Section on Dispute Resolution. Also included are...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014084862
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Hindrance stressors, ego depletion and knowledge sharing
Kang, Fei; Zhang, Ying; Zhang, Han - In: Organization management journal : official journal of … 19 (2022) 1, pp. 22-33
Purpose - This study aims to use the ego depletion theory to examine the impact of hindrance stressors on knowledge sharing behaviors by investigating the mediating role of ego depletion and the moderating role of self-enhancing humor. Design/methodology/approach - Data were obtained from a...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012887339
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Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina; Cassia, Fabio - In: Asia-Pacific journal of business administration 14 (2022) 2, pp. 166-184
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013287990
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Instructional humour and cognitive affective learning with multimedia (IHCALM)
Dorambari, Diedon - In: Prizren social science journal 6 (2022) 1, pp. 18-29
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013349865
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Geld in Karikatur und Satire : eine Sonderausstellung im Geldmuseum der Deutschen Bundesbank
Reitz-Werner, Gabriele (contributor);  … - Deutsche Bundesbank - 2022
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014477049
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Linking leaders' humor styles and employees' organizational creativity : moderating role of organizational tenure
Büyükyılmaz, Ozan - In: Istanbul business research 51 (2022) 2, pp. 491-516
The purpose of this research is to determine the relationship between the positive (self-enhancing, affiliative) and negative (self-defeating, aggressive) use of humor of leaders and the organizational creativity of employees. The moderating role of organizational tenure in the relationship...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014330258
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"Are you having a laugh?" : detecting humorous expressions on social media : an exploration of theory, current approaches and future work
Elayan, Suzanne; Sykora, Martin; Jackson, Thomas; … - In: International journal of information technology and … 21 (2022) 1, pp. 115-137
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013256101
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How do observers react to companies' humorous responses to online public complaints?
Béal, Mathieu; Grégoire, Yany - In: Journal of service research 25 (2022) 2, pp. 242-259
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013268018
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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013176901
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