By integrating the Theory of Interactive Media Effects (TIME) and flow theory, this research investigates the influence of haptic imagery on users' experiences and behavioural intentions within the context of Social Commerce Applications (SCAs). This research delves into the mediating role of...

The popularity of online behavioral experiments grew steadily even before the COVID-19 pandemic. With the start of lockdowns, online studies were often the only available option for the behavioral economists, sociologists and political scientists. The usage of most well-known platforms such as...

In omnichannel retailing, interactivity is an essential feature of virtual environments. Given the prevalence of Instagram advertising among retail brands, a better understanding of the effect of its interactivity may offer a competitive advantage to retail brands. The S-O-R model guided...

Using comment streams on Seeking Alpha articles, we examine whether interacting on social media increases or moderates the extremeness of investors’ opinions. Unlike some findings from political science that show social media increases extremeness of opinions, we find that interaction on...

In recent years, the live-broadcast e-commerce has been developed rapidly, attracting a large number of users. However, the ultimate success of the platforms depend on users’ continued adoption behavior. Based on meaning transfer model and interaction ritual chain theory, this study develops a...

Chapter-1: Emerging trends for reshaping digital entertainment: Role of demographics, consumer, and technological innovations -- Chapter 2: Digital Solution for Broadcast Media: Role of Pandemic and Sustainable Development of depleting industries -- Chapter 3: Digital Solution for Entertainment:...

Dieses Buch enthält Fallstudien und Analysen, die aus einem intensiven interdisziplinären Dialog zwischen Wissenschaft und Praxis im Studiengang Media Management (B.Sc.), Fachbereich Design Informatik Medien, der Hochschule RheinMain, Wiesbaden, entstanden sind. Die rasante Entwicklung von...

A push has been made over the past decade to utilize “short and sweet” media clips in the classroom to engage students with the material while being cognizant of shortening attention spans. While useful, short clips often lack depth and are often unable to connect topics across lessons....

The skippable ad format, commonly used by online content platforms, gives a viewer the option to skip part of an advertisement after seeing some limited information, and jump directly to her desired content. It also enables these platforms to charge advertisers only when viewers attend to the...

Las nuevas tecnologías aplicadas a los modelos tradicionales de la educación han obligado en muchos casos a tener que formularse nuevos paradigmas, demostrando que hay otra forma de enseñar que es distinta a la que estábamos socialmente acostumbrados. Con el advenimiento de la Pandemia se...

This edited volume analyses the channels through which EU membership contributed to the convergence process of member countries in the Baltics, Central-Eastern and South-Eastern Europe. These channels include trade, investment, finance, labour, and laws and institutions. Global integration has...

Chapter 1: Consumer Engagement in Digital Entertainment: A Systematic Review -- Chapter 2: Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms -- Chapter 3: A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector through...

Traditional measures of the effectiveness of marketing communications suggest a specific process by which marketing actions influence consumers. This article offers a broader philosophical perspective on measuring the effectiveness of marketing communications that focuses on interaction as the...

Corporate managers increasingly employ interactive media to communicate with market participants. Exploiting the live, interactive nature of conference call question-and-answer (Q&A) sessions, in which participants get the opportunity to ask their questions, our analysis reveals that conference...

During the past decade, a number of interactive technologies, including the Internet, have fundamentally transformed how retailers compete in the marketplace. In a similar vein, emerging interactive technologies can be expected to significantly alter the retailing landscape through their impact...

In this article, we present a scenario planning approach that is a hybrid of three main schools of thought. We propose such an approach in order to develop scenarios for a contemporary, technology-driven and fast-moving industry such as Interactive Digital Media. Our approach, while essentially...

Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with...