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Year of publication
Subject
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Kundenintegration 6,124 Customer integration 6,094 Beziehungsmarketing 2,349 Relationship marketing 2,345 Consumer behaviour 1,888 Konsumentenverhalten 1,888 Social Web 1,644 Social web 1,644 Betriebliche Wertschöpfung 1,489 Value creation 1,488 Innovationsmanagement 1,344 Innovation management 1,336 Innovation 1,178 Produktentwicklung 716 Internet marketing 698 Online-Marketing 698 New product development 690 Brand management 629 Markenführung 629 Kundenwert 534 Customer value 532 Service-Dominant Logic 521 Service-dominant logic 521 Value co-creation 514 Customer satisfaction 470 Kundenzufriedenheit 470 Dienstleistungsqualität 469 Service quality 469 Lieferantenmanagement 423 Supplier relationship management 423 Co-creation 390 Viral marketing 373 Virales Marketing 373 Brand 367 Markenartikel 364 Brand image 343 Markenimage 343 Online retailing 298 Online-Handel 298 Open Innovation 296
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Online availability
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Undetermined 3,160 Free 1,040 CC license 198
Type of publication
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Article 5,194 Book / Working Paper 929 Journal 1
Subcategories
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Article in journal 4,334 Book section 788 Case study 162 Working paper 103 Proceedings 60 Textbook 8 Guidebook 7 Handbook 6 Glossary included 1 Literature review 1
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Language
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English 5,571 German 554 French 3 Danish 2 Finnish 1 Italian 1 Polish 1 Russian 1 Undetermined 1
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Author
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Hollebeek, Linda D. 45 Herstatt, Cornelius 42 Hippel, Eric von 39 Piller, Frank T. 34 Edvardsson, Bo 30 Füller, Johann 25 Bruhn, Manfred 19 De Jong, Jeroen P. J. 19 Reichwald, Ralf 19 Schreier, Martin 19 Brodie, Roderick J. 18 Büttgen, Marion 18 Conduit, Jodie 18 Witell, Lars 18 Franke, Nikolaus 17 Brem, Alexander 16 Bilgram, Volker 15 Bretschneider, Ulrich 15 Oliveira, Pedro 15 Jacob, Frank 14 Leimeister, Jan Marco 14 Raasch, Christina 14 Ramaswamy, Venkatram 14 Schweisfurth, Tim 14 Hyysalo, Sampsa 13 Ihl, Christoph 13 Kristensson, Per 13 Kumar, V. 13 Lettl, Christopher 13 Rahman, Zillur 13 Fließ, Sabine 12 Grönroos, Christian 12 Gustafsson, Anders 12 Hienerth, Christoph 12 Jaakkola, Elina 12 Kleinaltenkamp, Michael 12 Lüthje, Christian 12 Polese, Francesco 12 Ranjan, Kumar Rakesh 12 Rather, Raouf Ahmad 12
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Institution
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Springer Fachmedien Wiesbaden 18 IGI Global 6 European Commission / Directorate-General for Research and Innovation 2 European Commission / Directorate-General for the Information Society and Media 2 European Commission / Joint Research Centre 2 Technische Universität Berlin 2 Technische Universität Braunschweig 2 Verlag Dr. Kovač 2 Arbeitsgemeinschaft für Marketing 1 Books on Demand GmbH <Norderstedt> 1 Business School Lausanne 1 Campus Verlag 1 Center of Market Oriented Product and Production Management 1 Daimler und Benz Stiftung 1 Deutschland / Bundesministerium für Bildung und Forschung 1 Dr. Rainer Hampp <Firma> 1 European Commission / Directorate-General for Communication 1 European Commission / Directorate-General for Health and Food Safety 1 Evangelische Akademie Loccum 1 Fachhochschule Salzburg / Studiengang Betriebswirtschaft 1 Fachhochschule für Technik und Wirtschaft Berlin 1 Fakultät Wirtschaftswissenschaften, Technische Universität Bergakademie Freiberg 1 Fraunhofer-Institut für Arbeitswirtschaft und Organisation 1 Freie Universität Berlin 1 Förderverein des Centers for Digital Technology and Management e.V. 1 Großbritannien / Department for Business, Energy & Industrial Strategy 1 Handelshochschule Leipzig 1 Hochschule für Wirtschaft <Luzern> / Institut für Betriebs- und Regionalökonomie 1 ICServ <5., 2017, Wien> 1 Innovation Symposium <2, 2009, New York, NY> 1 Innovationsforum <Daimler und Benz Stiftung> <10., 2014, Berlin> 1 Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen> 1 International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford> 1 International Conference on Advances in National Brand and Private Label Marketing <12., 2025, Dallas> 1 International Society for Professional Innovation Management 1 International Telecommunications Society 1 Johannes Gutenberg-Universität Mainz 1 John Wiley and Sons <Hoboken, NJ> 1 Josef Eul Verlag GmbH 1 Kantar Public 1
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Published in...
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Journal of business research : JBR 245 Journal of retailing and consumer services 120 Industrial marketing management : the international journal for industrial and high-tech firms 111 Journal of service management 74 The journal of business & industrial marketing 72 The journal of services marketing 65 International journal of hospitality management 54 SpringerLink / Bücher 54 Technological forecasting & social change : an international journal 54 The journal of product innovation management : an international publication of the Product Development & Management Association 52 International journal of innovation management 51 The service industries journal 50 Public management review 49 Research policy : policy, management and economic studies of science, technology and innovation 43 International journal of contemporary hospitality management 38 Journal of strategic marketing 38 The journal of brand management : an international journal 37 Journal of marketing management : MM 35 Journal of open innovation : technology, market, and complexity 35 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 35 Asia Pacific journal of marketing and logistics 33 The journal of product & brand management 33 Journal of the Academy of Marketing Science 32 Service business 32 Journal of service research : JSR 31 Marketing theory 31 Psychology & marketing 31 European journal of marketing 30 Marketing intelligence & planning 30 Administrative Sciences : open access journal 29 International journal of technology marketing : IJTMkt 29 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 29 Tourism management : research, policies, practice 29 Journal of service theory and practice : JSTP 28 Journal of marketing 27 Technology analysis & strategic management 27 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 26 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 25 Marketing science 24 Electronic commerce research 23
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Source
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ECONIS (ZBW) 6,111 EconStor 9 OLC EcoSci 3 RePEc 1
Showing 1 - 50 of 5,946
 
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Apps and knowledge contributing to creating value for ehealth solutions
Grijalvo, Mercedes; Ordieres-Meré, Joaquín; … - 2026
Mobile applications for multiple sclerosis (MS) hold growing potential for self-management and remote monitoring. However, research on how they generate value for patients and other stakeholders remains limited. Existing studies emphasize usability or adoption, while overlooking their role...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015607856
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Mapping co-creation and co-production in public administration : a scientometric study
Hržica, Rok - 2026
This study presents a comprehensive bibliometric and science mapping analysis of research on co-creation and co-production in public administration, based on 819 publications indexed in theWeb of Science (WoS). The analysis of scientific production in this field shows sparse early contributions...
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Ongoing value co-creation amidst service encounter setbacks in the banking environment : a viewpoint and call to action
Van Tonder, Estelle - 2026
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Sound in mode on : how sound stimuli influence customer engagement?
Valenzuela-Gálvez, E. Sophía; González-Benito, Óscar; … - 2026
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Fostering value cocreation using an agency-style client project in marketing education
Ishida, Chiharu; Kaufman, Peter; Gibson, Mark; Hunter, … - 2026
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015638247
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Unveiling AI deployment and social support on customer value co-creation and stickiness in social commerce : a PLS-SEM and NCA approach
Catacutan, Zandro M.; Perlado, Christian Edwin M. - 2026
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How ephemeral content marketing fosters brand love and customer engagement
Khoi Minh Nguyen; Ngan Thanh Nguyen; Pham, Thao Thi Xuan; … - 2026
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Fashion cocreation : cross-cultural insights and strategies
Lorenzo Romero, Carlota; Alarcón-del-Amo, María-del-Carmen - 2026
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Co-creation in cultural industries : Developing art toys for youth tourism through theoretical integration
Kittichai Kasemsarn; Nickpour, Farnaz - 2026
This research addresses two key challenges in cultural tourism. First, youths aged 18-25 show limited interest in cultural tourism due to outdated presentation methods and cultural products. Second, there is insufficient understanding of how to create culturally authentic products for youths...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639617
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Systemic digital co-creation framework for unified electronic health record implementation : a case study in Indonesia
Rachmania, Ilma Nurul; Yudoko, Gatot; Basri, Mursyid Hasan - 2026
Implementing a unified Electronic Health Record (EHR) system is critical for modernizing healthcare services, yet involves complexities extending far beyond technological considerations. This study examines Indonesia's national EHR initiative, Satu Sehat, employing Soft Systems Methodology (SSM)...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015639735
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How does AI acceptance in logistics services influence value co-creation behavior and brand loyalty among Thai Gen Z consumers?
Anuman Chanthawong; Narinthon Imjai; Kanyarat Nimtrakool; … - 2026
Background: Artificial intelligence (AI) is increasingly integrated into logistics services, yet limited research explains how AI acceptance translates into relational outcomes among Generation Z consumers. This study investigates the influence of AI acceptance in logistics services on value...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015650494
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From engagement to action in hospitality management : brand experience and value co-creation as dual engines of hotel loyalty
Karalazarou, Maria Magdalini; Christou, Evangelos; … - 2026
This study develops and tests an Engagement-Experience-Co-creation-Loyalty (EECL) framework explaining how hospitality brand engagement (HBE) is translated into multidimensional hotel loyalty through two parallel mechanisms: Hospitality brand experience (HBX) and hospitality value co-creation...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653637
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Innovation readiness through grassroots service design : translating field evidence into a portable service chair
Han, Cheng-Ting; Lin, Hsin-mei; Chen, Ching-Yun - 2026
Drawing on mobile foot reflexology in Taiwan, this article examines innovation readiness in small-scale wellness services where formal R&D resources, standardized workstations, and organizational support systems are limited. It conceptualizes readiness as a staged service-design condition...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015653720
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Business perspectives on value co-creation as a mediator for entrepreneurial performance in educational contexts
Indira, Syahda Sukma; Sasmoko, Sasmoko; Bandur, Agustinus; … - 2026
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Co-creation of cheese tourism as a business development strategy : perspectives from hoteliers
Spilioti, Maria; Marinakos, Konstantinos - 2026
This research aims to record hotel owners' perceptions as subjective measures of the degree of integration of local traditional cheese varieties in the hospitality sector. Within the context of cheese tourism, this specific type of alternative tourism is operationalized through B2B co-creation...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015633622
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Value co-creation roadmapping with stakeholders for creating innovative technologies
Ateetanan, Pornprom; Supnithi, Thepchai; Shirahada, Kunio; … - 2026
Roadmapping is widely used as a collaborative management tool for innovation planning; however, how stakeholders co-create value throughout the roadmapping process remains insufficiently evidenced and operationalized. Drawing on service-dominant (S-D) logic and stakeholder integration, this...
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Managing multi-stakeholder co-creation to address grand challenges : the role of paradox management capabilities
Silva, Muthu de; Rossi, Federica; Paunov, Caroline - 2026
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Patient participation and citizenship in outpatient processes : a service logistics study
Dokkulab, Atchara; Duangpun Kritchanchai; Pirojsakul, … - 2026
Background: Outpatient departments operate as interconnected service nodes through which patient and information flows must be coordinated across multiple handoffs. However, the role of patient value co-creation in shaping perceived outpatient process performance remains underexplored. Methods:...
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Collaboration between universities and SMEs for value co-creation in business model innovation for sustainability
Kutzschenbach, Michael von; Wyss, Ananda; Hoveskog, Maya; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015618147
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Angry or happy? : the role of active engagement in transforming emotions into usage in live commerce
Wu, Songyuan; Miao, Miao - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015546304
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Using artificial intelligence to improve customer engagement : user experience with chatbot technology
Zemmouri, Aicha; Choufari, Salma - 2025
This study examines the impact of artificial intelligence (AI) on improving customer loyalty through the use of chatbot technology, with a specific focus on the user experience of Moroccan consumers. The increasing integration of AI into customer service, especially through chatbots, represents...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015655174
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Welcome, new brand colleague! : a conceptual framework for efficient and effective human-AI co-creation for creative brand voice
Kirkby, Alexandra; Baumgarth, Carsten; Henseler, Jörg - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015486102
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Meeting the inclusion challenge in innovation : giving voice to users
2025
User inclusion in innovation is increasingly the target of policy rhetoric at both organizational and societal levels. And extensive research has demonstrated the potential contribution that users can make, both at the ‘front end’ of innovation with their ideas and insights and downstream,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015138120
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The co-existence of brand value co-creation and co-destruction across the customer journey in a complex higher education brand
Hardcastle, Kimberley; Edirisingha, Prabash Aminda; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015154312
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Value co-creation in tourism live shopping
Zhang, Yaozhi; Prebensen, Nina K. - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015157990
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The engagement and disengagement of heterogeneous stakeholders : a relational practice perspective on strategy development
Bader, Verena; Schneider, Anna-Lisa; Kaiser, Stephan; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015655570
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Pumping up customer value with convenience and personalisation strategies in e-retailing : an analysis of the engagement connection
Rodríguez-Ardura, Inma; Meseguer Artola, Antoni; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015324475
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Antecedents of customer participation on sharing platforms : a meta-analysis
Blut, Markus; Wang, Cheng - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015371161
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The co-evolution of actor engagement and value co-creation on digital platforms
Hendricks, Leeya; Matthyssens, Paul; Kowalkowski, Christian - 2025
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Different roles, different strokes : disseminating e-WOM in industrial Internet platform through multi-actor value co-creation
Liu, Yue; Zhu, Xiumei; Zhang, Mengyao; Fu, Jiaying; … - 2025
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Value co-destruction through misintegration of resources within a public service ecosystem
Liljeroos-Cork, Johanna; Luhtala, Mika - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373989
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How does citizen-centric co-production lead to value co-creation? : a perspective of interactive governance
Wang, Huanming; Ran, Bing - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373992
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Health and social care integration : fixing a fixed service ecosystem for value co-creation
Strokosch, Kirsty; Roy, Michael J. - 2025
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Driving mobile app user engagement through gamification
Paschmann, Jens Wilhelm; Bruno, Hernan A.; Heerde, … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374350
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Driving Mobile App User Engagement through Gamification
Paschmann, Jens Wilhelm; Völckner, Franziska; Bruno, Hernan - 2022
Book / Working Paper
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The paradox of customer participation : the role of perceived risk in technology-based innovation
Yuk, Hyeyeon; Hwang, Euejung; Garrett, Tony C.; Lee, Jong-Ho - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374815
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Conceptualising SME brand co-creation
Juntunen, Mari - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374867
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Prosumer : a new approach to conceptualisation
Ertz, Myriam; Maravilla, José María Barragán; Cao, … - 2025
The prosumer concept has become increasingly relevant in the current economy, necessitating the development of resilient and adaptive business models. Given the lack of a systematic framework for evaluating prosumers, the present study aimed to develop a framework of reference for assessing the...
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Unpacking brand co-creation : a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis
Brand, Lars; Anderski, Matthias; Ströbel, Tim - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015330590
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The nature of underground innovation : missionary, user, and exploratory orientation
De Jong, Jeroen P. J.; Mulhuijzen, Max; Schemmann, Brita - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331197
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Multi-level value creation in the sharing economy : a configurational co-creation approach to business model development
Clemens, Valentin; Wilden, Ralf; Akaka, Melissa Archpru; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331658
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Key characteristics and role of lead users in medical device innovations : an exploratory study
Venesz, Béla; Dőry, Tibor - 2025
Developing medical device innovations is a lengthy and costly endeavor, so engaging the right participants early in the process is crucial. While much of the existing literature focuses on procedural aspects of innovation, the human factors that influence success are often overlooked. The Lead...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331669
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How B2B social media content strategies generate engagement across different social media platforms
Bourguignon, Benoit; Terho, Harri; Hajjem, Ahlem - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015331938
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Harnessing community value co-creation : reactivating an external operant actor's sense of self-improvement
Trim, Peter R. J.; Lee, Yangim - 2025
Since COVID-19, there has been an increase in the utilization of food banks owing to a number of factors, including a reduction in household income due to job losses and an increase in the cost of living, which has affected people on low incomes. In this paper, we explain how people that are in...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015334416
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Harnessing technology to drive coopetition and value co-creation : a service-dominant perspective
Silva, Agostinho da; Cardoso, Antonio J. Marques - 2025
Coopetition, the strategic blend of competition and collaboration, has emerged as a critical strategy for firms navigating today's interconnected and resource-constrained global economy. While coopetition networks offer substantial benefits, such as fostering innovation, market expansion, and...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015337359
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From value creation to value capture practices in healthcare innovation collaborations
Alalääkkölä, Timo; Torvinen, Hannu; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015338082
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Toxic content and user engagement on social media : evidence from a field experiment
Beknazar-Yuzbashev, George; Jiménez Durán, Rafael; … - 2025 - This draft: January 19, 2025
Most social media users have encountered harassment online, but there is scarce evidence of how this type of toxic content impacts engagement. In a pre-registered browser extension field experiment, we randomly hid toxic content for six weeks on Facebook, Twitter, and YouTube. Lowering exposure...
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Toxic content and user engagement on social media : evidence from a field experiment
Beknazar-Yuzbashev, George; Jiménez Durán, Rafael; … - 2025
Book / Working Paper
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Toxic content and user engagement on social media : evidence from a field experiment
Beknazar-Yuzbashev, George; Jiménez Durán, Rafael; … - 2025 - This draft: June 27, 2025
Edition: This draft: June 27, 2025
Book / Working Paper
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Customer engagement, innovation, and sustainable consumption : analyzing personalized, innovative, sustainable phygital products
Anwar, Rana Salman; Ahmed, Rizwan Raheem; … - 2025
Purpose - This research explores the relationship between factors that play a crucial role in e-commerce. This research aimed to check the direct relationship between customer engagement, innovation, and behavior of consumers towards phygital products on patronage intention. Furthermore, this...
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Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak; Rosario, Ana Babić; Beichert, Maximilian; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192976
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Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier
Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173281
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Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B : a process model
Shankaranarayana, Rajesh; Narayanamurthy, Gopalakrishnan; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015173335
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