An, Hyun Sang; Park, Arim; Song, Ju Myung; Chung, Christina - In: Digital business 5 (2025) 2, pp. 1-11
Purpose This study is to examine what affects consumers' decision-making processes for adopting same-day online grocery delivery services in South Korea. Design/methodology/approach It analyzes the cognitive (vendor, product, price quality, and perceived risk), affective (trust and relationship...