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  • Search: subject_exact:"Luxusgüter"
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Year of publication
Subject
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Luxusgüter 2,903 Luxury goods 2,897 Konsumentenverhalten 1,716 Consumer behaviour 1,715 Markenführung 910 Brand management 909 Markenartikel 783 Brand 777 Markenimage 677 Brand image 674 Mode 387 Fashion 381 Beziehungsmarketing 226 Relationship marketing 226 Social Web 201 Social web 201 Luxury 193 Online-Marketing 190 Internet marketing 186 Marketingmanagement 176 Marketing management 173 China 171 Hotel industry 158 Hotellerie 158 Theorie 137 Theory 137 Product counterfeiting 134 Produktpiraterie 134 World 133 Welt 132 Bekleidungsindustrie 127 Clothing industry 121 Luxusgut 118 Social status 115 Sozialer Status 115 Luxury brands 112 Marketing 108 Sustainability 104 Perception 101 Wahrnehmung 101
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Online availability
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Undetermined 1,508 Free 425 CC license 50
Type of publication
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Article 2,219 Book / Working Paper 704 Journal 1
Type of publication (narrower categories)
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Article in journal 1,770 Aufsatz in Zeitschrift 1,770 Aufsatz im Buch 403 Book section 403 Graue Literatur 95 Non-commercial literature 95 Working Paper 84 Arbeitspapier 81 Hochschulschrift 62 Aufsatzsammlung 56 Collection of articles of several authors 56 Sammelwerk 56 Thesis 37 Case study 33 Fallstudie 33 Conference paper 16 Konferenzbeitrag 16 Interview 11 Konferenzschrift 10 Guidebook 6 Handbook 6 Handbuch 6 Ratgeber 6 Dissertation u.a. Prüfungsschriften 5 Bibliografie enthalten 3 Bibliography included 3 Collection of articles written by one author 3 Conference proceedings 3 Fallstudiensammlung 3 Market information 3 Marktinformation 3 Sammlung 3 Article 2 Bibliografie 2 Bildband 2 Lehrbuch 2 Reprint 2 Rezension 2 Statistik 2 Textbook 2
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Language
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English 2,702 German 180 French 38 Undetermined 4 Italian 2 Polish 2 Portuguese 2
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Author
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Phau, Ian 38 Ko, Eunju 32 Wiedmann, Klaus-Peter 29 Kapferer, Jean-Noël 27 Seo, Yuri 26 Amatulli, Cesare 20 Donzé, Pierre-Yves 20 Hennigs, Nadine 20 Septianto, Felix 20 Jain, Sheetal 19 Thaichon, Park 19 Valette-Florence, Pierre 19 Mosca, Fabrizio 17 Atwal, Glyn 16 Guido, Gianluigi 16 Shukla, Paurav 16 Hyun, Sunghyup Sean 15 Christodoulides, George 14 Sung, Billy 14 Batat, Wided 12 Brun, Alessandro 12 Heine, Klaus 12 Klarmann, Christiane 12 Loureiro, Sandra Maria Correia 12 Ozuem, Wilson 12 Quach, Sara 12 Shimul, Anwar Sadat 12 Nagasawa, Shin'ya 11 Choi, Tsan-Ming 10 Eastman, Jacqueline Kilsheimer 10 Espinoza Petersen, Francine 10 Han, Heesup 10 Park, Jungkun 10 Uggla, Henrik 10 Ahn, Jiseon 9 Aiello, Gaetano 9 Das, Manish 9 Guercini, Simone 9 Jain, Varsha 9 Peng, Norman 9
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Institution
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National Bureau of Economic Research 8 Springer Fachmedien Wiesbaden 4 Springer International Publishing 4 Springer Malaysia Representative Office 3 Books on Demand GmbH <Norderstedt> 2 Verlag Dr. Kovač 2 ATOUT France <Paris> 1 Association pour le développement de l'histoire économique 1 Axel Springer AG / Marketing Anzeigen 1 Axel-Springer-Verlag <Berlin> / Marketing Anzeigen 1 Bangladesch / SME Cell 1 Brown University / Department of Economics 1 Börsen-Buchverlag 1 Circular Economy Series (CES): International Conference <2., 2022, Istanbul> 1 Colloque "Vers le haut de gamme "made in France"" <2019, Paris-Bercy> 1 Deutschland / Bundeswehr / Universität Hamburg 1 Eric Cuvillier <Firma> 1 European Commission / Directorate-General for Regional and Urban Policy 1 Foerder Institute for Economic Research <Tēl-Āvîv> 1 Frankreich / Comité pour l'Histoire Économique et Financière de la France 1 Frankreich / Conseil Économique et Social 1 Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg 1 Journée de recherche en marketing horloger <8., 2013, Neuenburg, Schweiz> 1 Journée internationale du marketing horloger <17., 2013, La Chaux-de-Fonds> 1 Le Commerce du luxe - le luxe du commerce: production, exposition et circulation des objets précieux du Moyen Âge à nos jours <Veranstaltung> <2012, Lyon> 1 Leipziger Universitätsverlag 1 Les progrès de l'industrie perfectionnée, Ateliers et manufactures de la Révolution française au Premier Empire (1789-1815) <Veranstaltung> <2014, Paris> 1 Luxury and the ethics of greed in early modern Italy <Veranstaltung> <2014, Florenz ; Fiesole> 1 Musée Cognacq-Jay 1 Musées <Paris> 1 NZZ Libro 1 ODIT France <Paris> 1 Peter Lang GmbH 1 PwC 1 Sage Publications <Beverly Hills, Calif.; London> 1 Technische Universität Braunschweig 1 Universität Potsdam 1 Universität des Saarlandes 1 Universitäts- und Landesbibliothek Münster 1 Walter de Gruyter GmbH & Co. KG 1
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Published in...
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Journal of business research : JBR 179 Journal of retailing and consumer services 94 The journal of brand management : an international journal 73 Journal of fashion marketing and management 65 International journal of hospitality management 45 The journal of product & brand management 40 Journal of global fashion marketing : JGfM 36 The Oxford handbook of luxury business 32 Asia Pacific journal of marketing and logistics 31 Psychology & marketing 31 International journal of retail & distribution management 28 Journal of international consumer marketing 27 The Emerald handbook of luxury management for hospitality and tourism 27 SpringerLink / Bücher 24 Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie 23 Luxury marketing : a challenge for theory and practice 22 International marketing review 21 International journal of advertising : the review of marketing communications 19 Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling 18 Journal of consumer behaviour 18 International journal of consumer studies 17 Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS 17 International journal of contemporary hospitality management 16 Journal of revenue and pricing management 16 Journal of travel and tourism marketing 16 New luxury management : creating and managing sustainable value across the organization 15 Springer eBook Collection 15 Marketing intelligence & planning 14 Transportation research / E : an international journal 14 Developing successful global strategies for marketing luxury brands 13 European journal of marketing 12 Global marketing strategies for the promotion of luxury goods 12 Qualitative market research : an international journal 12 Strategic change 12 The Cornell hospitality quarterly 12 Tourism management : research, policies, practice 12 Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC) 11 Global luxury : organizational change and emerging markets since the 1970s 11 International journal of wine business research : IJWBR 11 Journal of hospitality marketing & management 11
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Source
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ECONIS (ZBW) 2,903 USB Cologne (EcoSocSci) 15 EconStor 5 RePEc 1
Showing 1 - 50 of 2,924
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Influence of individual and social values on customer engagement in luxury thermal spa hotels : the mediating roles of perceived justice and brand experience
Japutra, Arnold; Loureiro, Sandra Maria Correia; … - In: Tourism and hospitality research : THR 25 (2025) 1, pp. 90-103
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015176726
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The personality of luxury : a new measure and the effects of brand personality distinctiveness and congruence on consumer responses
Balabanis, George; Karpova, Aleksandra - In: Journal of business research : JBR 189 (2025), pp. 1-16
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399280
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Beyond revenge spending : exploring the role of loneliness and online brand equity in sustained luxury consumption among Asian MZ adults
Kang, Sukyoung; Kim, Sanghee - In: Asia marketing journal 27 (2025) 1, pp. 3-17
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015399223
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What keeps the market ticking? : the role of third-party audiences and cognitive embeddedness in shaping competitive dynamics in luxury watchmaking
Claes, Kim; Godart, Frédéric - In: Strategic management journal 46 (2025) 3, pp. 667-692
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015386899
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The contribution of sustainable practices to the creation of memorable customer experience : empirical evidence from Michelin Green Star restaurants
Bonfanti, Angelo; Bagnato, Giovanna; Vigolo, Vania - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015359590
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The egalitarian value of counterfeit goods : purchasing counterfeit luxury goods to address income inequality
Liu, Jingshi; Wakeman, S. Wiley; Norton, Michael I. - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 269-280
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015358381
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Luxuries, necessities, and the allocation of time
Fang, Lei; Hannusch, Anne; Silos, Pedro - 2025
We study consumption and welfare inequality by analyzing how households allocate resources - market expenditures and the value of time - to the production of activities. The share of resources allocated to an activity rises or falls with wages, classifying them into luxuries or necessities,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015196663
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Toward D2A : enhancing luxury fashion with seamless and immersive phygital customer experiences
Massi, Marta; Piancatelli, Chiara; Vocino, Andrea; … - In: International journal of consumer studies 49 (2025) 2, pp. 1-18
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333881
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Investigating the customer journey in second-hand fashion platforms : implications for luxury brand management
Murtas, Gabriele; Pedeliento, Giuseppe - In: Journal of consumer behaviour 24 (2025) 2, pp. 655-672
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333957
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Consumer xenocentrism and well-being : conspicuous consumption orientation, brand addiction, and self-esteem
Diamantopoulos, Adamantios; Matarazzo, Michela; Mrad, Mona - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015340319
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What, no logos? : why some minimalists prefer quiet luxury
Taylor, Charles Raymond; Borenstein, Benjamin; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372970
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Luxury value perceptions and consumer outcomes : a meta-analysis
Akarsu, Tugra Nazlil; Shaikh, Shayan; Maity, Moutusi - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015372973
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The enrichment economy : market dynamics, brand strategy, and ethics
Dion, Delphine; Pavlyuchenko, Roman; Prokopec, Sonja - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015374201
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Social dynamics of luxury customization : the unique impact of name personalization
O'Rourke, Anne-Maree; Lin, Joanna; Sung, Billy; … - 2025
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015373135
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What the eyes don't see, the heart doesn't buy : the Premium Motors case
Vieira Noveletto, Guilherme Henrique; Lana, Jailson; … - In: REGE revista de gestão 31 (2024) 3, pp. 334-346
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190043
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Luxury fashion consumption : a review, synthesis and research agenda
Aleem, Aihoor; Loureiro, Sandra Maria Correia; Bilro, … - In: Spanish journal of marketing 28 (2024) 2, pp. 144-164
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015190187
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Luxury fashion brand coolness : niche versus mass cool
Loureiro, Sandra Maria Correia; Aleem, Aihoor; … - In: Spanish journal of marketing 28 (2024) 2, pp. 165-186
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How rarity and exclusivity influence types of perceived value for luxury
Wang, Xujia; Sung, Billy; Phau, Ian - In: The journal of brand management : an international journal 31 (2024) 6, pp. 576-592
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015192478
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The form of AI-driven luxury : how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process
Pantano, Eleonora; Serravalle, Francesca; Priporas, … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 17/18, pp. 1771-1790
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015194132
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Second-hand luxury for Generations Y and Z : embracing responsible consumption or hunting for luxury brand treasures? : an analysis from france using the theory of planned behavior
Walser-Luchesi, Agnès; Furst, Anne-Catherine; Rabeson, … - In: Core Values and Decision-Making for Sustainable …, (pp. 205-230). 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015182111
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Consumer-based brand equity of South African luxury fashion brands
Appiah-Nimo, Kenneth; Muthambi, Amukelani; Devey, Richard - In: Journal of fashion marketing and management 28 (2024) 4, pp. 775-791
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015323598
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The stepwise artification process in luxury fashion : strategic integration with the arts and collaboration with non-profit institutions
Mion Dalle Carbonare, Piergiacomo; Luchetti, Marco; … - In: Journal of philanthropy and marketing 29 (2024) 4, pp. 1-10
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210538
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Artification-based philanthropy at Ornellaia: "Vendemmia d'artista" supports the "Mind's Eye" program of the Guggenheim Museum
Cito, Maria Cristina; Veronesi, Vittoria - In: Journal of philanthropy and marketing 29 (2024) 4, pp. 1-7
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015210540
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Effects of the dark triad on word of mouth in the luxury context : the moderating role of opinion divergence
Wien, Anders Hauge; Peluso, Alessandro M.; Pichierri, Marco - In: Italian journal of marketing : ITJM 2024 (2024) 3, pp. 287-309
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188276
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Does user-generated content influence value co-creation in the context of luxury fashion brand communities? : matching inclusivity and exclusivity
Basile, Vincenzo; Brandão, Amélia Maria Pinto da Cunha; … - In: Italian journal of marketing : ITJM 2024 (2024) 4, pp. 419-444
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188309
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A dynamic view of strategic innovation for sustainability : a longitudinal case study of a luxury fashion engineering company
Franzè, Claudia; Paolucci, Emilio; Ravetti, Chiara - In: Creativity and innovation management 33 (2024) 4, pp. 603-619
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015144168
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A heterodox approach to masstige : brand fetishism, corporate pricing, and rules of consumer choice
Lah, Marko; Sušjan, Andrej - In: Review of radical political economics 56 (2024) 2, pp. 214-232
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014578247
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Wealthy businesswomen, marriage and succession in eighteenth-century London
Erickson, Amy Louise - In: Business history 66 (2024) 1, pp. 29-58
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014578265
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Understanding the role of brand attachment in the automotive luxury brand segment
Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27
The automotive trade is one of the main drivers of world economies, contributing to the sustainability and competitiveness of countries at a global level. The luxury sub-segment is the one facing the most significant growth and the one which presents the greatest challenges in the...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014580796
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Introduction to a special section on branding, buyer choices and the pursuit of happiness in luxury fashion consumption
Quintal, Vanessa; Cheah, Isaac - In: Journal of global fashion marketing : JGfM 15 (2024) 4, pp. 417-421
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188823
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Faithful and luxurious : Mediating halal with luxury through self-congruity
Zainol, Zahirah; Noor, Nurhafihz; Tong, Ashley - In: Journal of global fashion marketing : JGfM 15 (2024) 4, pp. 422-439
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015188826
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The importance of the quality and sustainability labels in the perception of the luxury hotel industry
Floričić, Tamara; Pavia, Nadia; Kacun, Tara - In: Journal of tourism, sustainability and well-being 12 (2024) 3, pp. 279-298
The paper explores valorisation of hotel service quality elements and puts them in the context of guests' preferences related with luxury accommodation. The focus of the paper is perception of luxury hotel offer and influence of sustainability labels and excellence awards on tourists'...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015376256
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Effects of wealth inequality and segregation on economic growth : an interpretation via luxury asset holdings
Policardo, Laura; Carrera, Edgar J. S. - 2024
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015147856
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Causes and effects of social media engagement in luxury fashion marketing : a comparative study over the COVID pandemic
Huang, Jiayi; Zhou, Peng - 2024
This paper examines cross-country heterogeneities and over-time changes of the role of social media marketing (SMM) in the luxury fashion industry. A comprehensive literature review is conducted on customer value, purchase intention, and engagement motivation to understand the causes and effects...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015149617
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Insights into sustainability and circular economy trends in luxury fashion : a LinkedIn topic modelling study
Abdelmeguid, Aya; Tsironis, Georgios; Afy-Shararah, Mohamed - In: Cleaner and responsible consumption 15 (2024), pp. 1-16
The fashion industry plays a pivotal role in societal evolution and economic growth, yet it also stands as a significant contributor to environmental degradation. In response, the concept of slow fashion has been gaining increased attention in recent years, offering sustainable and circular...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015386714
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Mapping the future of tech-infused luxury : a roadmap and research directions
Al-Issa, Nermain; Thanasi, Marsela - In: International journal of consumer studies 48 (2024) 6, pp. 1-29
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015333745
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What drives consumers towards shared luxury services? : a comparison of sequential versus simultaneous sharing
Boukis, Achilleas; Christodoulides, George; Semaan, Rania W. - In: Journal of business research : JBR 177 (2024), pp. 1-12
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014550972
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"Luxury beliefs" : signaling through ideology?
Samahita, Margaret - 2024
The concept of "luxury beliefs" has gained increasing attention in recent months. It captures the idea that, as status goods become more affordable, ideology has emerged as a new way to signal status. I use a signaling game to derive a prediction related to the concept: given some beliefs are...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014552947
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What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser; Stocchi, Lara; Michaelidou, Nina; … - In: Journal of strategic marketing 32 (2024) 4, pp. 422-446
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014553321
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The illusion of luxury : augmented reality's clash with brand essence
Nann, Lucas; Finken, David; Döring, Tim; Hofstetter, Reto - In: Marketing Review St. Gallen : die neue … 41 (2024) 2, pp. 50-57
Many luxury brands have ventured into the virtual realm (e.g., metaverse, AR product displays) to showcase their products. However, prior research has failed to empirically test how virtuality affects luxury brand perceptions. Because the fundamental nature of luxury brands (i.e., high quality,...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014503271
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Creating a sustainable future : insights into brand marketing in the luxury fashion industry
Kaur, Harpreet; Choudhary, Shruti; Manoj, Adarsh; … - In: Cogent business & management 11 (2024) 1, pp. 1-17
This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry in promoting economic, social, and environmental...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014526514
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How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju; Kikumori, Mai; Kim, Aekyoung; Kim, Jungkeun - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 253-269
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014530031
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Rich and responsible : is ESG a luxury good?
Andersen, Steffen; Chebotarev, Dmitry; Filali-Adib, … - 2024
We study whether investors perceive responsible investments (i.e., investments in assets with environmental or social benefits) as luxury goods. We exploit windfall wealth due to inheritance from parental death to obtain plausibly exogenous variations in wealth. We show that windfall wealth...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014513984
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Luxury beauty products purchase behaviour of affluent consumers : the role of brand consciousness and brand distinctiveness in Zimbabwe
Jaravaza, Divaries Cosmas; Moyo, Tobias; Mukucha, Paul - In: Cogent business & management 11 (2024) 1, pp. 1-13
The purpose of the study was to establish the extent to which brand consciousness and brand distinctiveness influence customer purchase decisions. The thrust was on interrogating whether there were any symbiotic relations between luxury beauty products’ brand consciousness, brand...
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014519435
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Predicting luxury purchases : a new comprehensive framework and research roadmap
Al-Issa, Nermain; Dens, Nathalie; Moons, Ingrid; Ali, Omar - In: Cogent business & management 11 (2024) 1, pp. 1-26
The present paper is a systematic review that brings together and systematizes the articles on luxury marketing based on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury. The mainstream marketing literature has not focused properly...
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How digital transformation impacts customer experience in the hard luxury industry : consensus on omnichannel strategy
Bertrand, Marine; Glebova, Ekaterina - In: Athens journal of business & economics : AJBE 10 (2024) 3, pp. 183-216
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A strategic sustainability model for global luxury companies in the management of CO2 emissions
Rangel-Pérez, Celia; López, Belén; Fernández, Manuel - In: International entrepreneurship and management journal 20 (2024) 3, pp. 1597-1615
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015080587
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Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe; Coelho, Arnaldo - In: Journal of global marketing 37 (2024) 3, pp. 175-193
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Separating substitution and psychological effects of price with a two-step conjoint approach : application to luxury goods
Yao, Alex Yao; Yang, Sha; Sudhir, K. - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 344-361
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015057461
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How conspicuousness becomes productive on social media
Bainotti, Lucia - In: Marketing theory 24 (2024) 2, pp. 339-356
Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014631853
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