Search Results - subject_exact:"Markenname"

Warum heißt die Marke so? : 100 spannende Storys, harte Facts und interessante Insights rund um bekannte Markennamen

Samland, Bernd M. - 2024

"Täglich sind wir von Marken umgeben. Überall begegnen uns im Alltag Logos, Slogans und Produkte, die wir sofort in Verbindung mit den dazugehörigen Marken bringen. Aber warum heißt die Marke eigentlich so? Hast du dich das auch schon einmal gefragt? Dann begib dich auf Spurensuche und...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014514830

Nomen est omen? : die Auswirkungen von Namensänderungen europäischer Fonds zur Bewerbung nachhaltiger Aspekte

Kick, Andreas; Fischer, Felix - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015375036

Signals, information, and the value of college names

Eble, Alex; Hu, Feng - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015395246

Jacquet : une histoire française du pain : 140 ans entre savoir-faire et innovation

Waks, Fabienne - 2025

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015575758

Aggregate online brand name pharmacy price dynamics for the United States and Mexico

Fullerton, Thomas M.; Fullerton, Steven L. - 2022

Virtual cross-border medical tourism allows many residents in the United States to purchase brand name medicines from companies in Mexico without travelling there. Monthly economic reports indicate that the online brand name pharmaceutical product prices in Mexico are noticeably lower than the...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013201582

How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names

Jang, Hayeun; Jang, Ju Yeun; Kim, Do Yuon - 2024

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014515037

Wie beeinflussen die Namen von Fleischersatzprodukten die Akzeptanz der Verbraucher?

Graf, Erika; Franz, Catharina; Rugbarth, Matthias; … - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012703368

Wie beeinflussen die Namen von Fleischersatzprodukten die Akzeptanz der Verbraucher?

Graf, Erika; Franz, Catharina; Rugbarth, Matthias; … - 2021

Fleischersatzprodukte sind auf dem Vormarsch. Wie beeinflusst die Namensgebung von Fleischersatzprodukten deren Akzeptanz? In einer quantitativen Omnibusbefragung werden sechs Produktnamen für Fleischersatzprodukte hinsichtlich der Kaufpräferenz bewertet. Die Befragten werden zu den von ihnen...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012693357

Consumer Misinformation and the Brand Premium : A Private Label Blind Taste Test

Dubé, Jean-Pierre; Bronnenberg, Bart J.; Sanders, … - 2020

We run in-store blind taste tests between a retailer's private label food brands and the leading national brand counterparts in three large CPG categories. In a survey administered during the taste test, subjects self-report very high expectations about the relative quality of the private labels...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014033361

The emergence of brand-name capitalism in late colonial India : advertising and the making of modern conjugality

Haynes, Douglas E. - 2023

"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013355415

"Using the right words" : rebranding organizations through digital lexicographic information platforms

Leroyer, Patrick; Simonsen, Henrik Køhler - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014435296

Positioning products through names : effect of sound symbolism on perception of products with blended brand names

Arora, Sunny Vijay; Kalro, Arti D.; Sharma, Dinesh - 2023

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014229045

The connotative meanings of sound symbolism in brand names : a conceptual framework

Motoki, Kosuke; Park, Jaewoo; Pathak, Abhishek; Spence, … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013365723

Der Einfluss der Marke auf den Unternehmenswert : eine Analyse am Beispiel der Adidas Group

Eisenzapf, David; Meser, Michael; Reinbacher, Philipp - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013393386

The interplay between brand names and sound symbolism and its influence on size and width perception of consumers

Ögel, İlkin Yaran; Bayraktaroğlu, Ayşe Gül - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013500988

Patent- and trademark-seeking outward foreign direct investment by Chinese firms : the role of business group affiliation

Shi, Xinwei; Williams, Christopher; Sutherland, Dylan; … - 2022

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013253528

Consumer misinformation and the brand premium : a private label blind taste test

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Sanders, Robert E. - 2020

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012212454

Show 5 more versions 5

Consumer misinformation and the brand premium : a private label blind taste test

Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Sanders, … - 2018

Book / Working Paper

Consumer misinformation and the brand premium : a private label blind taste test

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Sanders, Robert E. - 2018

Book / Working Paper

Consumer Misinformation and the Brand Premium : A Private Label Blind Taste Test

Bronnenberg, Bart J. - 2018

Book / Working Paper

Consumer Misinformation and the Brand Premium : A Private Label Blind Taste Test

Bronnenberg, Bart J. - 2018

Book / Working Paper

Consumer misinformation and the brand premium : a private label blind taste test

Bronnenberg, Bart J.; Dubé, Jean-Pierre; Sanders, Robert E. - 2018

Book / Working Paper

Market entry, fighting brands and tacit collusion : the case of the French mobile telecommunications market

Bourreau, Marc; Sun, Yutec; Verboven, Frank - 2018

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011915822

Show 2 more versions 2

Market Entry, Fighting Brands and Tacit Collusion : The Case of the French Mobile Telecommunications Market

Bourreau, Marc - 2018

Book / Working Paper

Market entry, fighting brands and tacit collusion : the case of the French mobile telecommunications market

Bourreau, Marc; Sun, Yutec; Verboven, Frank - 2018

Book / Working Paper

Die Immobilie als Marke

König, Verena; Barnert, Vera - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012796789

Show one more version 1

Die Immobilie als Marke

König, Verena; Barnert, Vera - 2021 - 2. korrigierte Auflage

Edition: 2. korrigierte Auflage

Book / Working Paper

Market entry, fighting brands, and tacit collusion : evidence from the French mobile telecommunications market

Bourreau, Marc; Sun, Yutec; Verboven, Frank - 2021

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012656019

Brand elevation : lessons in ueber-branding

Schaefer, Wolfgang; Kuehlwein, J. P. - 2021

"How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? - Is there a proven process? - Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012311300

The formation of consumer brand preferences

Bronnenberg, Bart J.; Dubé, Jean-Pierre - 2017

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011911006

Show 7 more versions 7

The formation of consumer brand preferences

Bronnenberg, Bart J.; Dubé, Jean-Pierre H. - 2016

Book / Working Paper

The formation of consumer brand preferences

Bronnenberg, Bart J.; Dube, Jean-Pierre - 2016

Book / Working Paper

The formation of consumer brand preferences

Bronnenberg, Bart J.; Dube, Jean-Pierre - 2016

Book / Working Paper

The Formation of Consumer Brand Preferences

Bronnenberg, Bart J.; Dubé, Jean-Pierre - 2017

Book / Working Paper

The Formation of Consumer Brand Preferences

Bronnenberg, Bart J. - 2016

Book / Working Paper

The Formation of Consumer Brand Preferences

Bronnenberg, Bart J. - 2016

Book / Working Paper

The Formation of Consumer Brand Preferences

Bronnenberg, Bart J. - 2016

Book / Working Paper

The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel data

Olbrich, Rainer; Orenstrat, Ruth; Grewe, Gundula; … - 2016

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012156397

Show one more version 1

The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour : an empirical investigation based on German household panel data

Olbrich, Rainer; Orenstrat, Ruth; Grewe, Gundula; … - 2016

Book / Working Paper

Crashkurs: Markennamen : kreative Namensfindung für Produkte, Dienstleistungen und Unternehmen

Rossa, Detlev - 2020 - 1. Auflage

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012291762

The naming book : 5 steps to creating brand and product names that sell

Flowers, Brad - 2020

"A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012164197

Naming für erfolgreiche Marken : strategisches Benennungsmarketing in Theorie & Praxis

Samland, Bernd M. - 2020 - 1. Auflage

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012234632

Marken in multinationalen Unternehmen : Verrechnungspreisaspekte aus dem Blickwinkel des nationalen und internationalen Steuerrechts

Wilmanns, Jobst; Menninger, Jutta; Lagarden, Martin - 2015

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10015205856

Marken in multinationalen Unternehmen - Verrechnungspreisaspekte aus dem Blickwinkel des nationalen und internationalen Steuerrechts

Wilmanns, Jobst; Menninger, Jutta; Lagarden, Martin - 2015 - Neue Ausg.

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011289404

Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation

Kronrod, Ann; Lowrey, Tina M. - 2016

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011440265

Show one more version 1

Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation

Kronrod, Ann; Lowrey, Tina M. - 2015

Book / Working Paper

Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline

Aimé, Isabelle; Lai, Chantal - 2014

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010433538

Le changement de nom de marque : définition, clarification et proposition d’une typologie

Aimé, Isabelle; Lai, Chantal - 2014

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10010433540

Die Kultmarke : das einzigartige Momentum in der Markenentwicklung : wie sie entsteht und wie Sie ihre Stärken in der Markenführung nutzen können

Rhein, Wolfram von - 2019

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011919434

Show one more version 1

Die Kultmarke : das einzigartige Momentum in der Markenentwicklung : wie sie entsteht und wie Sie ihre Stärken in der Markenführung nutzen können

Rhein, Wolfram von - 2019

Book / Working Paper

Co-creating brands : brand management from a co-creative perspective

Ind, Nicholas; Schmidt, Holger J. - 2019

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012111027

Perspektivwechsel im Employer Branding : neue Ansätze für die Generationen Y und Z

2019 - 2., aktualisiert und erweiterte Auflage

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012006884

Show one more version 1

Perspektivwechsel im Employer Branding : neue Ansätze für die Generationen Y und Z

2019 - 2., aktualisiert und erweiterte Auflage

Edition: 2., aktualisiert und erweiterte Auflage

Book / Working Paper

The language of branding : theory, strategies, and tactics

Lerman, Dawn; Morais, Robert J.; Luna, David - 2018

Acknowledgements -- Why brand language matters -- Brand language fundamentals -- The brand story -- The brand language brief -- The language of brand names -- The language of advertising claims -- The language of packaging -- The language of online and offline customer-brand interactions --...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10013180566

Show one more version 1

The language of branding : theory, strategies, and tactics

Lerman, Dawn; Morais, Robert J.; Luna, David - 2018

Book / Working Paper

Essays on product experience and branding

Maiberger, Tobias - 2018

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011922011

Impact of channel and brand on the effectiveness of customer loyalty programs

Süß, Erich - 2018

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011888692

Implicit and explicit preferences for brand name sounds

Pogacar, Ruth; Kouril, Michal; Carpenter, Thomas P.; … - 2018

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011876282

Designing brand identity : an essential guide for the entire branding team

Wheeler, Alina - 2018 - Fifth edition

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011672159

Show one more version 1

Designing brand identity : an essential guide for the entire branding team

Wheeler, Alina - 2009 - 3rd ed.

Edition: 3rd ed.

Book / Working Paper

Language, media and economy in virtual and real life : new perspectives

2018

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011812692

Legacy in the making : building a long-term brand to stand out in a short-term world

Miller, Mark; Conley, Lucas - 2018

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011791007

Relevanz von Naming Rights für die identitätsbasierte Markenführung : eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring

Stichnoth, Fabian - 2018

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011865352

Show one more version 1

Relevanz von Naming Rights für die identitätsbasierte Markenführung : Eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring

Stichnoth, Fabian - 2018

Book / Working Paper

Managing Organizational Crisis and Brand Trauma

Tafoya, Dennis - 2018

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10012396392

Show one more version 1

Managing organizational crisis and brand trauma

Tafoya, Dennis - 2018

Book / Working Paper

Erlebniswelt im Zeichen des Elches : zur "Fabrikation der Sichtbarkeit" in der Geschichte von Abercrombie & Fitch

Hörz, Peter F. N.; Richter, Marcus - 2017

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10011711648

Digitize Your Brand Name : Der Erfolgsfaktor Markenname in den digitalen Medien

Kircher, Sybille - 2017

Einführung in die Welt der Markennamen: Was ist ein guter Name? -- Positionierungsstrategien: Fundament der Markennamenentwicklung -- Zielgruppenansprache: Unterschiede im B2C- und B2B-Naming -- Typologie der Markennamen: Von beschreibend bis bildlich -- Markenaufbau in der digitalen Welt:...

Persistent link: https://www.econbiz.de, ebvufind01.dmz1.zbw.eu/10014018388

Show one more version 1