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Year of publication
Subject
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Mass Customization 792 Mass customization 745 Relationship marketing 218 Beziehungsmarketing 216 Consumer behaviour 131 Konsumentenverhalten 125 Theorie 102 Theory 102 Supply chain 90 Lieferkette 89 Mass production 85 Massenproduktion 81 Produktgestaltung 72 Kundenintegration 70 Customer integration 69 Product design 68 mass customization 56 Product differentiation 53 Produktdifferenzierung 52 Electronic Commerce 47 Wettbewerbsstrategie 45 E-commerce 43 Deutschland 41 Manufacturing industries 39 Automotive industry 37 Germany 36 Industrie 36 Innovation 36 Modularity 35 Produktentwicklung 35 Kfz-Industrie 34 Manufacturing system 32 Modularisierung 32 Produktionssystem 32 Online retailing 31 Online-Handel 31 Produktionsplanung 31 mass customisation 31 Innovationsmanagement 29 Lieferantenmanagement 29
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Online availability
All
Undetermined 250 Free 117 CC license 4
Type of publication
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Article 597 Book / Working Paper 311 Journal 2 Other 1
Type of publication (narrower categories)
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Article in journal 366 Aufsatz in Zeitschrift 366 Aufsatz im Buch 110 Book section 110 Hochschulschrift 84 Thesis 60 research-article 52 Graue Literatur 25 Non-commercial literature 25 Dissertation u.a. Prüfungsschriften 22 Case study 21 Collection of articles of several authors 21 Fallstudie 21 Sammelwerk 21 Arbeitspapier 11 Working Paper 11 conceptual-paper 10 Aufsatzsammlung 9 Collection of articles written by one author 8 Sammlung 8 Article 6 Konferenzschrift 5 Conference paper 3 Konferenzbeitrag 3 case-report 3 Bibliografie enthalten 2 Bibliography included 2 Interview 2 Reprint 2 viewpoint 2 Bibliografie 1 Conference proceedings 1 Festschrift 1 Forschungsbericht 1 Handbook 1 Handbuch 1 Universitätsschrift 1 non-article 1 review 1 review-article 1
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Language
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English 661 German 191 Undetermined 58 French 1 Polish 1
Author
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Piller, Frank T. 38 Blecker, Thorsten 18 Franke, Nikolaus 12 Salvador, Fabrizio 12 Piller, Frank Thomas 11 Reichwald, Ralf 11 Forza, Cipriano 10 Abdelkafi, Nizar 9 Aichner, Thomas 9 Herrmann, Andreas 9 Loginova, Oksana 9 Trentin, Alessio 9 Zhang, Min 9 Schoder, Detlef 8 Zhao, Xiande 8 Schreier, Martin 7 Schroeder, Roger G. 7 Walcher, Dominik 7 Zeng, Mingzhe 7 Choi, Tsan-Ming 6 Coletti, Paolo 6 Schentler, Peter 6 Bellis, Emanuel de 5 Hvam, Lars 5 Liao, Kun 5 Seidenschwarz, Werner 5 Shamsuzzoha, A. H. M. 5 Wong, Hartanto 5 Alptekinoglu, Aydin 4 Bertram, Matthias 4 Chen, Hong 4 Corbett, Charles J. 4 Dietrich, Andreas J. 4 Fang, Edward Aihua 4 Fogliatto, Flavio S. 4 Friedrich, Gerhard 4 Guo, Hangfei 4 Hankammer, Stephan 4 Heitmann, Mark 4 Helo, Petri T. 4
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 6 Springer Fachmedien Wiesbaden 4 IGI Global 3 Audi AG 2 Center of Market Oriented Product and Production Management 2 De Gruyter Oldenbourg 2 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 2 Logos Verlag Berlin 2 Área de Entorno Económico, Instituto de Empresa 2 Center for Leading Innovation & Cooperation <Leipzig> 1 Deutsche Tagung zur Mass Customization <3, 2001, Frankfurt, Main> 1 ESCP-EAP European School of Management 1 Erasmus University Rotterdam, Econometric Institute 1 European Commission / Joint Research Centre 1 Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam 1 Fraunhofer-Institut für Fabrikbetrieb und -automatisierung <Magdeburg> 1 Friedrich-Schiller-Universität Jena 1 Harvard Business Review Press 1 Institut der Wirtschaft Thüringens <Erfurt> 1 Institut für Wirtschaftsinformatik <Sankt Gallen> 1 Institut für Wirtschaftswissenschaften <Klagenfurt> / Abteilung Produktions-, Logistik- und Umweltmanagement 1 International Mass Customization Meeting <2005, Klagenfurt> 1 Johannes Gutenberg-Universität Mainz 1 Rationalisierungs- und Innovationszentrum der Deutschen Wirtschaft 1 Technische Universität <München> / Lehrstuhl für Fördertechnik Materialfluß Logistik 1 Technische Universität Clausthal 1 Technische Universität Ilmenau 1 Tilburg University, Center for Economic Research 1 Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement 1 Universität <Erlangen 1 Universität <Köln> / Lehrstuhl für Wirtschaftsinformatik insbesondere Informationsmanagement 1 Universität <Köln> / Seminar für Wirtschaftsinformatik, insbesondere Informationsmanagement 1 Universität Bremen 1 Universität des Saarlandes 1 Université Paris-Dauphine (Paris IX) 1 Verlag Dr. Hut <München> 1 Verlag Werner Hülsbusch 1 Vlerick Business School 1 Westfälische Wilhelms-Universität Münster 1
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Published in...
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International journal of production research 59 International journal of production economics 30 SpringerLink / Bücher 16 International Journal of Operations & Production Management 14 Mass customization for personalized communication environments : integrating human factors 11 Mass customization : challenges and solutions 9 IEEE transactions on engineering management : EM 8 European journal of operational research : EJOR 7 Strategy & Leadership 7 Gabler Edition Wissenschaft 6 International journal of manufacturing technology and management 6 International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA 6 Journal of Fashion Marketing and Management: An International Journal 6 MPRA Paper 6 Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza 6 Production and operations management : an international journal of the Production and Operations Management Society 6 Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen 6 International Journal of Production Economics 5 International journal of product development : IJPD 5 Journal of fashion marketing and management 5 Management Science 5 Marketing letters : a journal of research in marketing 5 Springer eBook Collection / Business and Economics 5 The journal of product innovation management : an international publication of the Product Development & Management Association 5 Transportation research / E : an international journal 5 Benchmarking : an international journal ; BIJ 4 Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung 4 Industrial Management & Data Systems 4 International journal of agile systems and management : IJASM 4 Journal of operations management 4 Management science : journal of the Institute for Operations Research and the Management Sciences 4 Manufacturing & service operations management : M & SOM 4 Research 4 The journal of business & industrial marketing 4 Universität zu Köln - Seminar für Wirtschaftsinformatik, insbesondere Informationsmanagement - Publikationen 4 European Business Review 3 Harvard-Business-Manager : das Wissen der Besten 3 Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse 3 International journal of business innovation and research 3 International journal of logistics systems and management 3
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Source
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ECONIS (ZBW) 699 Other ZBW resources 71 USB Cologne (EcoSocSci) 65 RePEc 53 USB Cologne (business full texts) 12 EconStor 7 BASE 4
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Showing 1 - 50 of 911
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Mass customization with additive manufacturing : blessing or curse for society?
Schwierzy, Julian; Wenzel, Tobias - 2024
Additive Manufacturing (AM) enables mass customization and has thereby the potential to revolutionize traditional manufacturing. In this paper, we examine how the adoption of AM affects competition and welfare in traditionally standardized product markets. Analyzing a game-theoretical model of...
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Mass customization in the age of AI : a conversation with Frank Piller
Piller, Frank T. (interviewee);  … - In: Research-technology management : RTM 67 (2024) 4, pp. 14-20
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Market expansion and the scope of mass customization
Jost, Peter-J. - In: Marketing letters : a journal of research in marketing 35 (2024) 1, pp. 73-94
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Time-to-Adapt (TTA)
Mosayebi, Mohsen; Fathi, Michel; Hedayati, Mehrnaz Khalaj; … - 2024
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Growing with smart products : why customization capabilities matter for manufacturing firms
Schulz, Colin; Kortmann, Sebastian; Piller, Frank T.; … - In: The journal of product innovation management : an … 40 (2023) 6, pp. 794-816
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Can mass customization slow fast fashion down? : the impact on time-to-disposal and willingness-to-pay
Alptekinoglu, Aydin; Stadler Blank, Ashley; Meloy, … - In: Journal of operations management 69 (2023) 8, pp. 1320-1341
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Product line strategy and supply chain structures for mass customized production using 3D printing
Li, Bing; Zhang, Qing; Lu, Shouwang - In: International journal of production research 63 (2025) 4, pp. 1399-1414
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The paradigm shift of mass customisation research
Kim, Songi; Lee, Keeheon - In: International journal of production research 61 (2023) 10, pp. 3350-3376
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Optimal Product Aggregation for Sales and Operations Planning in Mass Customisation Context : An Application in Automotive Industry
Sali, Mustapha; GHRAB, Yahya; CHATRAS, Clément - 2023
Sales and operations planning (S&OP) is a multi-actor tactical planning process that balances aggregate demand and capacities to deliver realistic production plans. The way demand is aggregated into product families (PFs) is crucial for the alignment sought by S&OP. The issue of gathering...
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Beyond AI, blockchain systems, and digital platforms : digitalization unlocks mass hyper-personalization and mass servitization
Seppäläinen, Timo O.; Mucha, Tomasz; Mattila, Juri - 2023
The ever-progressing digitalization of the economy and society is unlocking new opportunities for organizations engaging in services. We are in the middle of a transformation of the service sector that can be likened to the advent of mass production in the 1940s. Based on recent advances and...
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Competitive Adoption of Mass Customization and Environmental Sustainability in Fashion
Alptekinoglu, Aydin; Orsdemir, Adem - 2023
We explore adoption of mass customization (MC) -- in place of mass production (MP) -- in a profit-driven competitive environment as a solution to the serious problem of overproduction (and all the environmental waste that it generates) endemic in the fashion industry. Building on a demand model...
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Customized Product Return Policies
Dearden, James A.; Shi, Qichao; Goldbaum, David - 2023
This paper examines product return policies in an environment in which consumers differ by the return costs they experience themselves and impose on firms. We examine how firms use information about consumer return costs to customize product return payments, prices, and whether to permit returns...
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Determinants of online apparel mass customization : a decade in review
Mathew, Simi Maria; Nayak, Smitha; Rao, Veena - In: Journal of fashion marketing and management 29 (2025) 1, pp. 113-136
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Production of customized commercial vehicles in assembly line based on modified-to-order demands : a novel method and study case
Mota, André Luiz Siqueira; Lins, Romulo Gonçalves - 2025
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Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska; Franke, Nikolaus - In: Journal of marketing 88 (2024) 2, pp. 79-98
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Supply chain integration within mass customization : tactical procurement, production and distribution modeling
Benbouja, Mouad; Touil, Achraf; Echchatbi, Abdelwahed; … - In: Journal of industrial engineering and management : JIEM 14 (2021) 2, pp. 250-268
Purpose: The actual market characteristic oriented toward customers' requirements compels decision-makers to foresee customization abilities. Mass customization represents a valuable approach to combine customizable offers with mass production processes. From a supply chain standpoint, this...
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Leveraging supply integration, mass customization and manufacturing flexibility capabilities and the contingency of innovation orientation
Jafari, Hamid; Hadi Ghaderi; Eslami, Mohammad H.; … - In: Supply chain management 27 (2022) 7, pp. 194-210
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How to Adopt Mass Customization Strategy : Understanding the Role of Consumers’ Perceived Brand Value
Li, Zhenhao; Yang, Hong; Xu, Jing - 2022
How to make a suitable decision by balancing the benefits and costs of Mass customization (MC) has been widely discussed by scholars. While with the development of information and production technology, some traditional factors that affect firms’ MC decision have significantly changed....
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Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
Hasenmaile-Aspin, Johanna - 2022
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Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa; Moulins, Jean-Louis - In: Bringing the Soul Back to Marketing : Proceedings of …, (pp. 1-10). 2024
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Modeling and analysis of a new production methodology for achieving mass customization
Singh, Sanchit; Sarin, Subhash Chander - In: International journal of production research 62 (2024) 1/2, pp. 183-203
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Combining internal functional integration with product modularization and supply chain alignment for achieving mass customization
Fan, Zhigang; Dai, Fei; Kang, Mingu; Park, Kihyun; Lee, … - In: Operations management research : OMR ; advancing … 17 (2024) 3, pp. 1197-1212
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Exploring online consumer reviews of customized apparel products
Shin, Eonyou; Kincade, Doris H.; Han, Jinhee - In: Journal of fashion marketing and management 28 (2024) 1, pp. 139-160
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Investigation of scheduling integration of flexible manufacturing systems for mass customisation
He, Yumin; Smith, Milton L. - In: International journal of production research 62 (2024) 6, pp. 2060-2082
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AI applications in mass customization : from predictive analytics to generative AI
Kim, Seoyoung - In: Journal of investment management : JOIM 22 (2024) 2, pp. 81-84
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Is Adopting Mass Customization a Path to Environmentally Sustainable Fashion?
Alptekinoglu, Aydin; Orsdemir, Adem - 2021
Problem definition: In high-product-variety businesses like fashion, mass production (MP) systems create environmental waste in the form of overproduction on a colossal scale. Mass customization (MC) has been proposed -- without solid evidence -- as a solution. In this paper, we analyze whether...
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Utilizing Additive Manufacturing and Mass Customization under Capacity Constraints
Lacroix, Rachel; Timonina-Farkas, Anna; Seifert, Ralf W. - 2021
Additive manufacturing (AM), originally used for prototyping, is increasingly adopted for custom final part production across different industries. This usage brings new manufacturing opportunities for mass customization (MC). However, printing speed and production volume are two barriers to AM...
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Benefiting from Additive Manufacturing for Mass Customization across the Product Life Cycle
Lacroix, Rachel; Seifert, Ralf W.; Timonina-Farkas, Anna - 2021
Additive manufacturing (AM) was initially designed for prototyping and product personalization, where high production quantities were not required. Now, it is also implemented for final part production to achieve cost-effective mass customization (MC). Thanks to its tool-less production and...
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Mass Customization of Asset Allocation
Issaoui, Tarek; Perchet, Romain; Retière, Olivier; … - 2021
The digital transformation is creating a need for mass customization of tactical asset allocation. Asset managers publish tactical asset allocation qualitative views regularly. However, the construction of robust portfolios from such views at large scale is often over-simplified. We propose a...
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Benefiting from additive manufacturing for mass customization across the product life cycle
Lacroix, Rachel; Seifert, Ralf W.; Timonina-Farkas, Anna - In: Operations research perspectives 8 (2021), pp. 1-15
Additive manufacturing (AM) was initially designed for prototyping and product personalization, where high production quantities were not required. Now, it is also implemented for final part production to achieve cost-effective mass customization (MC). Thanks to its tool-less production and...
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Sustainability nudges in the context of customer co-design for consumer electronics
Hankammer, Stephan; Kleer, Robin; Piller, Frank T. - In: Journal of business economics : JBE 91 (2021) 6, pp. 897-933
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Exploring the need for uniqueness and conformity
Burghartz, Pia - 2021
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Is adopting mass customization a path to environmentally sustainable fashion?
Alptekinoğlu, Aydın; Örsdemir, Adem - In: Manufacturing & service operations management : M & SOM 24 (2022) 6, pp. 2982-3000
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Customized orders management in connected make-to-order supply chains
Gholami, Amirhosein; Nezamoddini, Nasim; Khasawneh, … - In: Operations management research : OMR ; advancing … 16 (2023) 3, pp. 1428-1443
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A factorisation-based recommendation model for customised products configuration design
Zhou, Huifang; Shuyou, Zhang; Qiu, Lemiao; Wang, Zili; … - In: International journal of production research 61 (2023) 19, pp. 6381-6402
Product configuration design combines the existing configurable components of enterprises to quickly form a new product that meets customised requirements. However, the representation, maintenance, and update of the configuration knowledge, and the mismatch problem restrict the rationality and...
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A framework for agility improvement projects in the post mass customisation era
Medini, Khaled - In: International journal of production research 61 (2023) 20, pp. 7105-7121
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Optimal product aggregation for sales and operations planning in mass customisation context
Sali, Mustapha; Ghrab, Yahya; Chatras, Clément - In: International journal of production economics 263 (2023), pp. 1-14
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Return window decision for modular mass customization products in a two-echelon returnable supply chain
Yang, Honglin; Jiang, Lan; Wan, Hong - In: Operational research : an international journal 23 (2023) 4, pp. 1-36
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Examining the technical and social foundations of mass customization capability : a capability hierarchy view
Liu, Zhongzhi; McCardle, Jie; Kull, Thomas J.; … - In: IEEE transactions on engineering management : EM 70 (2023) 2, pp. 644-659
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Managing mass customization products with modular design for recycling in a closed-loop supply chain
Jiang, Lan - In: Managerial and decision economics : MDE ; the … 44 (2023) 8, pp. 4589-4607
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Revisiting form postponement at the operations-marketing interface : form postponement types, customer utility and sales performance
Trentin, Alessio; Salvador, Fabrizio - In: Mass Customization and Customer Centricity : In Honor …, (pp. 3-35). 2023
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Interorganizational enablers of mass customization : a literature review
Sandrin, Enrico - In: Mass Customization and Customer Centricity : In Honor …, (pp. 85-100). 2023
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Online shopping preferences in mass customization : a comparison between 2008 and 2021
Coletti, Paolo; Aichner, Thomas; Shaltoni, Abdel Monim - In: Mass Customization and Customer Centricity : In Honor …, (pp. 151-177). 2023
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Creating customization experiences : the evolution of product configurators
Blazek, Paul - In: Mass Customization and Customer Centricity : In Honor …, (pp. 179-209). 2023
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Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas; Brutto, Amanda; Nippa, Michael - In: Mass Customization and Customer Centricity : In Honor …, (pp. 239-272). 2023
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Retrospective of the MCP-CE Conference in the period of 2004-2020
Anišić, Zoran; Suzić, Nikola; Medić, Nenad - In: Mass Customization and Customer Centricity : In Honor …, (pp. 313-334). 2023
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Impacts of supply chain integration on product- and service-oriented mass customisation capability : the role of customer need
Yang, Qian; Geng, Ruoqi; Feng, Taiwen; Li, Tianxiong - In: International journal of physical distribution and … 53 (2023) 3, pp. 354-377
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Enablers of international product customisation strategy - a Swedish case
Fjellström, Daniella; Osarenkhoe, Aihie; Roe, Thomas - In: International journal of business environment : IJBE 14 (2023) 2, pp. 240-276
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Mass customization : the role of consumer preference measurement, manufacturing flexibility and customer participation
Shi, Jingjing; Huang, Fang; Jia, Fang; Yang, Zhilin; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 6, pp. 1366-1382
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
Aichner, Thomas (ed.); Salvador, Fabrizio (ed.);  … - 2023
1: Form Postponement Types and Market Contingencies: Toward an Isomorphism of Mass-Customization Strategies and Form Postponement Types -- 2: The Ghost in the Machine: A Multi-Method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency -- 3: The Role...
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