A growing number of small fashion entrepreneurs seek to offer an alternative to the mainstream fashion industry, which, in its obsession with novelty and growth, often ignores the costs to society and the environment. There is a need to develop a deeper understanding of how these fashion...

Drawing on the notion of ethical subjectivity (Foucault, in Fruchaud, Lorenzini (eds) Discourse and truth and parrēsia. The University of Chicago Press, 1983; Foucault, in Rabinow (ed) Essential works of Foucault 1954-84, The New Press, 1997), cognitive dissonance theory (Festinger, A theory of...

Ethical sourcing is a crucial issue for the fashion industry, which is under intense pressure to build ethical and responsible supply chains. Despite its importance, we know little about how individual employees working in the fashion supply chain view ethical sourcing and the ethical...

This Special Issue examines ethics in fashion to further critical understanding of the various drivers and barriers, nuances and layers of complexity in fashion production, marketing, and consumption, and aims toward a more future-oriented perspective through the lens of ethics. Research on...

In this paper, we offer some conceptual building blocks, or rather conceptual flows, towards a radical processual rethinking of the type of agency that allows for the sustainable production and consumption of fashion. Appeals to principled decision making or calculating costs and benefits...

Previous studies offer conflicting evidence on whether face consciousness, which is a Confucian cultural value, promotes (or inhibits) the ethical aspects of fashion consumption. Building on the theory of regulatory focus and Confucian virtue ethics, we reconcile this discrepancy by...

Omnichannel is one of the most recent trends in online shopping, retail, and contact centers. It provides a seamless and integrated customer experience across all available communication channels. MSMEs play a crucial role in developing economies, but their journey towards omnichannel...

Muslim modest fashion is experiencing unprecedented growth in the fashion industry, driven by young Muslim women consumers worldwide expressing interest in this market segment. Yet, few scholars have examined women entrepreneurs who created modest Islamic fashion brands and their experiences...

This study investigates the interplay between Corporate Social Responsibility (CSR) engagement and pricing strategies in shaping consumer purchase intentions in the fast fashion industry. Using a scenario-based experimental design with 267 participants, this research explores how different...

The secondhand fashion market suffers from information asymmetry, creating consumer distrust and limited engagement in secondhand fashion (ESHF). The existing research on how sellers and product signals can mitigate this distrust is limited and produces conflicting results. This is particularly...

Purpose The aim of this study was to investigate the role of immersive gaming on brand coolness and brand equity, with particular emphasis on fashion gaming collaborations. We used game theory as a theoretical framework to analyse immersive branding strategies and gain a deeper understanding of...

The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector. These sections include: sustainable materials; innovation in...

This paper examines cross-country heterogeneities and over-time changes of the role of social media marketing (SMM) in the luxury fashion industry. A comprehensive literature review is conducted on customer value, purchase intention, and engagement motivation to understand the causes and effects...

The fashion industry is deemed to be notoriously unsustainable. Fashion brands and their multiple stakeholders recognize both environmental and social negative externalities that the industry generates. Fashion capitals like London accommodate innovative fashion businesses, which are expected to...

The fashion industry plays a pivotal role in societal evolution and economic growth, yet it also stands as a significant contributor to environmental degradation. In response, the concept of slow fashion has been gaining increased attention in recent years, offering sustainable and circular...