Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....

Advances in (neuro)technological development have led to an increase in the use and accessibility of neurotechnologies (NT), allowing brain activity to be recorded, analysed and manipulated by neurotechnological devices. While they were originally used only for clinical purposes, they are...

In the context of the technological era, the smart tourism construct serves as a bridge between human and the artificial worlds, combining social sciences and neurosciences. This study aims to explore smart tourism through neuroscientific methods in order to shape the future of tourism...

The main objective of this paper is to examine the current state of the literature on organizational neuroscience. This study provides the most comprehensive overview of the development of organizational neuroscience which includes the last 13 years. It also presents how bibliometric and...

"Generative AI Meets Consumer Neuroscience shows how, when executed correctly, the combination of generative AI and human-powered creativity can lead to superior business results in areas like marketing, product innovation, advertising, and branding. Case studies throughout the text elucidate...

1. Generative AI Review Summaries and their Impact on Ambivalence and User Behavior: An Eye-Tracking Study -- 2. Offloading to Digital Minds: How Generative AI Can Help to Craft Jobs -- 3. Deciphering User Gaze Dynamics: Interacting an AI-Driven Platform with an Chatbot for Problem Solving --...

This paper analyzes user interactions on the public-access online forum of the Human Brain Project (HBP), a major European Union-funded neuroscience research initiative, to understand the utility of the Forum for collaborative problem solving. We construct novel data using discussion forum posts...

Nearly 1 in 5 children in the United States lives in a household whose income is below the official federal poverty line, and more than 40% of children live in poor or near-poor households. Research on the effects of poverty on children’s development has been a focus of study for many decades...

"What makes a great leader?" This question has been on the minds of scientists, philosophers, professionals, and others around the globe for centuries. Many theories and models have been proposed to answer the question, but none has fully captured leadership as a dynamic and constantly evolving...

This innovative text introduces neuroscience students to the visual language of scientific publications, teaching scientific literacy, research methods, and graphical literacy in an engaging way. Employing a 'pictures first' pedagogical approach, it walks the reader step-by-step through the...

Die Verhaltensökonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens und Handelns gehört mittlerweile zum festen Kanon der Wirtschaftswissenschaften und bereichert betriebs- und volkswirtschaftliche Ansätze um interdisziplinäre Aspekte...

"The book is designed to break the conventional mental blocks of entrepreneurs, coaches, organizational leaders, practitioners in the domain of HR, marketing or any of the management verticals who are keen to build instant team and or listener connect"--