Dieses Arbeitspapier befasst sich mit der Analyse der Attraktivität Deutschlands im Kontext internationaler Immobilieninvestitionen. Hierbei werden insbesondere die Chancen und Risiken grenzüberschreitender Investitionen mit den konkreten Vorteilen deutscher Investitionen verglichen....

Die Strategie der globalen Beschaffung, z. B. das Erzielen von Wettbewerbsvorteilen durch Kostensenkung aufgrund von globalem Outsourcing der Wertschöpfungskette sowie global verteilten und fragmentierten Arbeitspaketen, wird im Kontext mehrerer wachsender globaler Krisen kritisch gesehen....

Am 7. Februar 2024 fand in Berlin die gemeinsame Konferenz von Wirtschaftsdienst und dem Institut der deutschen Wirtschaft (IW) unter dem Titel "Zur Zukunft des Wirtschaftsstandorts Deutschland" statt. Dieser Beitrag diente als Keynote zur Eröffnung der Konferenz. Bei der Frage nach der...

Purpose The aim of the study was to determine the region brand's strength by measuring the awareness of the regional brand elements, associations and the perception of the region's promotional activity in the corporate customers' group. Design/methodology/approach To obtain the necessary data,...

Wine tourism provides a multisensory experience through various wine tour-ism activities. It also adds value to the regions and their producers by enhancing the wine knowledge and sensory experience of the visitors. This study explores the determi-nants of brand love in wine tourism. Using...

We revisit the rationale for place-based policies using a canonical urban framework with agglomeration spillovers. We derive six main lessons. First, the spatial allocation is inefficient even when spillover elasticities are constant across regions. Second, under constant and positive spillover...

Providing a noxious facility poses two problems previously unexplored together: where to locate it and how large it should be. We propose a mechanism combining some market-like properties with a modified second-price auction. The mechanism selects a host, a facility size, and determines the...

Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...

We take up two questions that have not been explored in research on enterprise zones. First, does a considerably longer-run perspective on the effects of state enterprise zones lead to different answers? And second, are there heterogeneous effects of enterprise zones that depend on the set of...

Place-based programs aim to encourage economic and community development in defined geographic areas. They frequently offer tax incentives, grants, loans, or regulatory relief to private or non-profit entities for investing in specific communities. Funding can support a range of activities,...

Einleitung -- Standortmarketing national und international -- Kein Standortmarketing ohne Standortstrategie -- Meinen Markt verstehen -- Anspruchsgruppen einbeziehen -- Die Positionierung formulieren -- Der richtige Maßnahmen-Mix -- Eine Kampagne richtig umsetzen -- Aktuelle Trends --...

Am linken Niederrhein, am westlichen Rand Nordrhein-Westfalens liegt Xanten. Die Innenstadt beleben Geschäfte mit einem vielfältigen Branchenmix. Eine aktuelle Case Study untersucht und vergleicht den Digitalisierungsstand des Einzelhandels in der Innenstadt von Xanten vor und nach der ersten...

Our objective in this paper is to define jurisdictional advantage, the recognition that location is critical to firms' innovative success and that every location has unique assets that are not easily replicated. The purpose is to be normative and policy oriented. Drawing from the well-developed...

The monograph is devoted to theoretical, methodological and practical issues of Ukraine’s nation brand formation in the context of global competition. The public administration mechanisms in building the relations of the authorities with the public are considered as one of the components of...

New growth models consider the role of technology in production. The link between product flows and information flows in international trade suggests investment in information technology as a leading sector in the developing countries growth. Several studies establish relationships between...