This study examines the willingness to pay (WTP) for fully-simulated virtual reality (VR) concerts. The results indicate that the intention to purchase (IP) concert tickets is strongly influenced by payment attitudes, followed by perceived behavioral control (PBC) and subjective norms (SN)....

We investigate how new land releases affect the pricing of nearby parcels in a standardised virtual real estate market. Using 9920 secondary-market transactions from The Sandbox on the Ethereum blockchain, we implement a difference-in-differences design around expansion announcements. Nearby...

Safety training in high-risk industries often lacks user-centric design, leading to ineffective learning outcomes. This study presents a novel framework to optimize Virtual Reality (VR) safety training by integrating two decision-making methods to align user needs with technical design. The...

This study focused on integrating digital methodologies in personnel selection processes and explored the psychometric properties of virtual assessment centers as alternatives to traditional ones. We evaluated the validity of a virtual application of an assessment center and its fairness in...

This systematic review examines the role of Virtual Reality (VR) in advancing sustainable and responsible pedagogical innovation in art and design education. Drawing on 52 peer-reviewed studies published between 2015 and 2025, it synthesizes evidence across educational technology, leadership,...

Virtual influencers have become a growing phenomenon in the digital marketing landscape. They can exist in any form-robots, animals, cartoon figures, human avatars or even aliens -and are tailored with specific personalities that emulate human traits, behaviors and interactions. This research...

The technological evolution has not only opened new frontiers but has also become an indispensable part of our daily lives. However, the technology that enhances our lives presents a dual reality-it offers opportunities for criminals while creating challenges for law enforcement. Fraud,...

Virtual reality (VR) tourism presents a creative way to improve travel experiences and offers smart travel. On the other hand, compared to wealthy nations with sophisticated information infrastructure and smart tourism support, the exploitation of VR tourism in emerging tourism economies looks...

Virtual Reality (VR) holds immense potential to revolutionize the tourism industry by transforming how destinations are marketed and experienced. Research consistently emphasizes VR's ability to enhance and enrich tourist experiences, offering new dimensions of engagement. However, despite its...

This study explores the influence of metaverse experiences and social interaction on tourists' engagement and satisfaction in virtual tourism environments. In the digital era, the metaverse provides an immersive, interactive platform for tourism, allowing users to experience destinations...

Team meetings have been at the heart of businesses worldwide for a long time, regardless of industry and region. While extant research has outlined the advantages and challenges of using virtual reality (VR) for team meetings like higher closeness and increased exhaustion, it is largely unclear...

The "metaverse" - envisaged as an expansive, fully interoperable network of 3D virtual worlds - remains a distant prospect with a certain degree of conceptual and technological ambiguity. Nevertheless, an increasing number of firms are investigating the potential of the metaverse as a platform...