Political advertising ethics has long been dominated by an adherence to the norms of democratic idealism or the highly situational ethics of act utilitarianism. This article proposes an alternative system of political advertising ethics grounded in Brandt’s ideal moral code theory, a form of...

In this article, we analyse the controversies leading up to and following Meta's introduction of the infamous "pay or okay model" for Facebook and Instagram users in the European Union/European Economic Area (EU/EEA) region. In particular, we focus on the central role of the Norwegian data...

The FDZ Ruhr provides two campus files on real estate advertisements in Germany: the Panel Campus File (RWI-GEO-RED Panel) and a Cross-Sectional Campus File (RWI-GEO-RED Cross-Section). The datasets are extractions of the Scientific Use Files of RWI-GEO-RED. The Panel File covers the 15 largest...

In diesem Paper untersuchen wir die besonderen Potenziale und Herausforderungen von Advergames - digitalen Spielen mit primärer Werbefunktion. Im Fokus stehen die Auswirkungen auf Spieler:innen, die Anforderungen an Entwickler:innen sowie die strategische Nutzung durch Werbetreibende. Neben der...

In diesem Working Paper wird paradoxe Werbung als bewusst widersprüchliche Kommunikationsstrategie untersucht. Das Hauptargument lautet: Paradoxe Werbung differenziert Marken in gesättigten Märkten, kann Authentizität und Vertrauen fördern und komplexe, ambivalente Konsumentenbedürfnisse...

As AI-powered personalized advertising becomes increasingly prevalent in the digital marketplace, understanding its influence on consumer purchase intention is essential. This study investigates the impact of perceived personalization on purchase intention, with a particular focus on the...

This paper investigates the impact of direct-to-consumer advertising (DTCA) on womens prescription contraceptive choices using television advertisement data and health insurance claims. I leverage quasi-random variation in exposure to local television advertising to identify the causal effect on...

Print store flyers, featuring a retailer's assortment and promotions, are still widely used. Yet increasing digital engagement and sustainability targets have many retailers rethinking whether they should actively distribute these flyers door-to-door. At the same time, retailers are worried...

This study examines whether sexual appeals, specifically nudity (body coverage) and model gender, shape consumer responses to advertising. Guided by the Elaboration Likelihood Model, we test whether these factors operate as peripheral cues when argument strength is minimal (fragrance...

While the capability of generative AI to generate high-quality content is well-recognized, there is still a lack of in-depth research on its actual impact on marketing effectiveness within real-world marketing environments. This study addresses this gap by conducting experiments to examine the...

Promoting food products is a tough challenge in a competitive market. Promoting meat products is even more so in a society in which opinions are divided between those who support vegetarian or vegan diets and those who still believe in the nutritional benefits of meat. The present study is an...

This article compares the goals and outcomes of industry- and activist-led efforts that leverage advertisers to influence platform content moderation, and considers how these efforts fare as governments intervene more strongly in platform governance. It draws on contemporary documents and...