Appeals in Korean magazine advertising: A content analysis and cross-cultural comparison
Year of publication: |
1999
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Authors: | Jeon, Woochang ; Franke, George R. ; Huhmann, Bruce A. ; Phelps, Joseph |
Published in: |
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore. - Singapore, ISSN 0217-4561, ZDB-ID 8585015. - Vol. 16.1999, 2, p. 249-258
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