ARTICLES - Building Marketing Models that Make Money - Building scientific models that improve productivity is an art.
Year of publication: |
2001
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Authors: | Lodish, Leonard M. |
Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 31.2001, 3, 2, p. S45
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