BEST PRACTICE - Cut out the middleman - Collecting data to target the right customers is replacing the old random door-to door approach of direct selling.
Year of publication: |
1997
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Authors: | Rigby, Rhymer |
Published in: |
Management today. - London, ISSN 0025-1925, ZDB-ID 4120243. - 1997, p. 98-101
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Saved in:
Saved in favorites
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