Brand loyalty: now you see it, now you don't
Year of publication: |
1994
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Authors: | Scriven, John ; Ehrenberg, Andrew |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 22.1994, 2, p. 99-106
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