Brand origin recognition accuracy: its antecedents and consumers#8217 cognitive limitations
Year of publication: |
2005
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Authors: | Samiee, Saeed ; Shimp, Terence A. ; Sharma, Subhash |
Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 36.2005, 4, p. 379-397
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