Effects of partitioned country image in the context of brand image and familiarity: A categorization theory perspective
Year of publication: |
1999
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Authors: | Lee, Dongdae ; Ganesh, Gopala |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 16.1999, 1, p. 18-39
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