HYSTERESIS IN MARKETING -- A NEW PHENOMENON?
Year of publication: |
1997
|
---|---|
Authors: | Simon, Hermann |
Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 38.1997, 3, p. 39-50
|
Saved in:
Saved in favorites
Similar items by person
-
Hermann Simon zum 65. Geburtstag
Faßnacht, Martin, (2012)
-
Simon, Hermann,
-
Simon, Hermann, (1999)
- More ...