Letters - Comments from Kevin Lane Keller, Bernd Schmitt, Sir George Bull, Tim Ambler, and others
Year of publication: |
1999
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Authors: | keller, Kevin Lane ; Schmitt, Bern ; Bull, George ; Ambler, Tim |
Published in: |
Sloan management review. - Cambridge, Mass. : Alfred P. Sloan School of Management, ISSN 0019-848X, ZDB-ID 2418484. - Vol. 40.1999, 3, p. 146-148
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