Marketing - Old Dog, New Tricks - A publishing giant is forced to find new ways to recruit readers.
Year of publication: |
2000
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Authors: | Helman, Christopher |
Published in: |
Forbes : business and finance. - New York, NY : Forbes Publ. Co., ISSN 0015-6914, ZDB-ID 7162637. - 2000 (25.12.), p. 231
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