Marketing Research as a Strategic Tool
Year of publication: |
1994
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Authors: | Zabriskie, Noel B. ; Huellmentel, Alan B. |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 27.1994, 1, p. 107-118
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Saved in:
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