New Product Development From Past Research to Future Applications
Year of publication: |
1998
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Authors: | Poolton, Jenny ; Barclay, Ian |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 27.1998, 3, p. 197-212
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