Print Advertising in the Pacific Basin: An Empirical Investigation
Year of publication: |
1994
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Authors: | Javalgi, Rajshekhar ; Cutler, Bob D. ; White, D.Steven |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 11.1994, 6, p. 48-64
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Saved in:
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