Research note: The psychographic segmentation of the female market in Greater China
Year of publication: |
1998
|
---|---|
Authors: | Tam, Jackie L.M. ; Tai, Susan H.C. |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 15.1998, 1, p. 61-77
|
Saved in:
Saved in favorites
Similar items by person
-
A Lifestyle Analysis of Female Consumers in Greater China
Tai, Susan H.C., (1997)
-
A Comparative Study of Chinese Consumers in Asian Markets -- A Lifestyle Analysis
Tai, Susan H.C., (1996)
-
Brand familiarity: its effects on satisfaction evaluations
Tam, Jackie L.M., (2008)
- More ...