Situational Risk in Organizational Buying: A Basis for Adaptive Selling
Year of publication: |
1996
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Authors: | Bunn, Michele D. ; Liu, Ben Shaw-Ching |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 25.1996, 5, p. 439-452
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