The Color of Beauty - How do you make consumer brands work overseas? American marketers could learn a lot from the stunning successes of the French cosmetics company L'Oréal.
Year of publication: |
2000
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Authors: | Morais, Richard C. |
Published in: |
Forbes : business and finance. - New York, NY : Forbes Publ. Co., ISSN 0015-6914, ZDB-ID 7162637. - 2000 (27.11.), p. 170-177
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Saved in:
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